The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER) Inks Key Agreements; Expands into Hospitality, Foodservice Markets

  • WTER set to expand across the entire spectrum of hospitality, foodservice markets through key partnerships with Dot Foods, IBA
  • Lucrative segments such as golf foodservice, fast casuals, and vending and micro markets rapidly growing amid coronavirus outbreak
  • The Alkaline Water Company offers lifestyle brands that are a perfect complement for consumers seeking healthier choices

The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, has set out to expand into hospitality and foodservice space. To secure coverage at both ends of the spectrum — from large national to large regional accounts — the Alkaline Water Company has entered into agreements with two strategic partners: Dot Foods Inc., the largest U.S. food redistribution company, and the Independent Broker Alliance (IBA), a renowned professional alliance of 30 independent foodservice sales agencies.

With these two agreements in place, WTER targets the whole hospitality and foodservice ecosystem, which is a very large addressable market, where even small share gains will fuel rapid growth for the company (https://cnw.fm/juoH0). According to the agreement with Dot Foods, the largest food redistribution company in the United States, Dot Foods will offer the entire line of Alkaline88(r) and A88 Infused(TM), along with the line’s eco-friendly aluminum bottles, to its 4,300 customers nationwide (https://cnw.fm/WQKxl). DOTs will also offer A88’s flavored waters as a featured all-natural flavored product, replacing a leading competitive brand that purportedly did over a million cases per year in the DOTS ecosystem.

“Adding the largest foodservice redistributor, Dot Foods, to our growing list of channel partners is another milestone for the company,” said The Alkaline Water Company president and CEO Richard Wright. “Every year, Dot Foods sells millions of cases of beverages to its customers. This relationship will give us an entry into the hospitality industry, which we view as a significant opportunity for our growing lifestyle brands. There are over 600,000 restaurants and foodservice establishments that will now have access to our full line of products.”

After announcing the agreement with IBS Foodservice, Wright noted that WTER now has two formidable partnerships to help it gain share in the hospitality and foodservice channel. “IBA is a highly respected professional foodservice sales and marketing organization comprised of 30 successful agencies,” he said. “With deep, long-term market-by-market relationships, the IBA has stellar local expertise in a well-connected, collaborative, and nationally respected alliance of independent brokers.

“Between our two partners, we expect DOT Foods to provide access to large national accounts and IBA to help us penetrate the large regional accounts across the entire hospitality and foodservice ecosystem,” Wright continued. “These partners give us the scale and scope to drive our growing lifestyle brands in the sizeable on-premise market estimated at over $14 billion by Beverage Marketing Corporation. We expect our single-serves, including A88 Infused flavors, eco-friendly aluminum bottles, and A88CBD infused lemon-lime water to do exceptionally well in the channel.”

WTER’s flagship product, Alkaline88, meets the growing demand from health-conscious, on-the-go consumers across lucrative markets. This smooth-tasting, mineral-enhanced beverage can be grabbed at restaurants, hotels, airports, stadiums, hospitals, schools, colleges/universities, parks, golf courses, health and fitness clubs, coffee shops, etc. One of these exciting sub-segments is the more than 15,500 golf courses and 4,415 private clubs managed by 13 golf-management companies in the U.S. Penetration of this market alone is expected to generate new opportunities, while fast-casual venues and vending machines are seeing accelerated growth in the post-COVID era (https://cnw.fm/YPRXQ).

As a company committed to an aggressive growth strategy, The Alkaline Water Company’s offering focuses on national, multichannel mass-market expansion with its premium, single-serve line of A88 water products. WTER’s products feature a growing list of infused flavors and are offered in eco-friendly aluminum bottles — an ideal fit for this lucrative space where consumers seek healthier, eco-friendly alternatives.

For more information, visit the company’s website at www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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CBDNewsBreaks – Jupiter Wellness Inc. (NASDAQ: JUPW) Acquires SRM Entertainment in Move Designed to Expand Distribution Platform

Jupiter Wellness (NASDAQ: JUPW), a cutting-edge wellness brand dedicated to exploring the multiple therapeutic and medical uses of cannabidiol (“CBD”) via a multitude of convenient products, announced it will be acquiring SRM Entertainment LTD from Vinco Ventures, Inc. (NASDAQ: BBIG). Jupiter will acquire the award-winning innovation company by issuing 200,000 shares of its restricted common stock for 100% of SRM. With offices in the United States and Hong Kong, SRM has more than three decades of experience in designing, manufacturing and selling creative products and services globally. SRM is recognized as a successful OEM preferred vendor that provides products to theme parks around the world; more recently, the company has been expanding into the hospitality industry. “This acquisition represents a strong commitment to growing the distribution of one of our core brands, our patent-pending CaniSun suncare line,” stated Jupiter Wellness CEO Brian John in the press release. “Access to travelers searching for Sun & Fun is where we want to be. SRM provides an innovative opportunity to expand into the leading theme parks in Orlando, Florida and worldwide. Additionally, SRM has been expanding further into the hospitality and entertainment industries. We’re excited to leverage established channels with preferred vendor relationships to grow our brands. . . . While we don’t know how long the current downturn will continue to impact attendance at major theme parks globally, we’re confident this acquisition makes sense and positions Jupiter Wellness to capitalize on an anticipated return to normalcy.”

To view the full press release, visit https://cnw.fm/fMPit

About Jupiter Wellness Inc.

Jupiter Wellness is a cutting-edge wellness company developing a proprietary line of products designed to explore the multiple therapeutic and medical uses of cannabidiol (“CBD”). The company is dedicated to advancing research into the medical and therapeutic uses of CBD for treatment and relief of ultraviolet exposure, psoriasis, eczema, skin aging and other ailments. The company was formed in 2018 and is headquartered in Jupiter, Florida. For more information, please visit www.JupiterWellnessInc.com.

NOTE TO INVESTORS: The latest news and updates relating to JUPW are available in the company’s newsroom at https://cnw.fm/JUPW

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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CannabisNewsBreaks – Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) Launches New PLUS Strains Product Line

Plus Products (CSE: PLUS) (OTCQX: PLPRF), a cannabis and hemp-branded products company, will introduce a new lineup of three product offerings under its new Plus Strains brand. The new brand is designed to honor well-known cannabis varieties that have been used and enjoyed for years. The line will include Lemon Jack (sativa)Pineapple Express (hybrid) andGranddaddy Purple (indica); a limited-edition Sugar Plum (sativa) will be available while supplies last. The new line features gummies that are packed with full-spectrum cannabis oil and real fruit; in addition, each gummy will contain 5 mg of THC. PLUS also announced a new ecommerce website: www.shop.plusproductsthc.com. “With PLUS Strains, we’re excited to pay homage to the essence of the plant, and give cannabis connoisseurs the opportunity to enjoy the strains they have come to know and love in the form of a PLUSgummy,” said PLUS chief scientific officer Ari Mackler in the press release. “With just 5 mg of THC per serving, our new product line will give consumers of all different experience levels an opportunity to try something new.”

To view the full press release, visit https://cnw.fm/4zLAJ

About Plus Products Inc.

PLUS is a hemp and cannabis food company focused on using nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis safe and approachable; that mission begins with high-quality products that deliver consistent consumer experiences. PLUS is headquartered in San Mateo, California. For more information about the company, visit www.PlusProducts.com.

NOTE TO INVESTORS: The latest news and updates relating PLPRF are available in the company’s newsroom at http://cnw.fm/PLUS

About CanadianCannabisWire

CanadianCannabisWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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CBDNewsBreaks – The Alkaline Water Company Inc. (CSE: WTER) (NASDAQ: WTER) Expands Partnership with KeHE to Offer A88CBD(TM) Products

The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER), a producer of premium bottled alkaline and flavored-infused drinking waters and CBD-infused products, today announced an expanded partnership with KeHE, which now includes the A88CBD(TM) topical products, A88 Infused(TM) flavors and the entire Alkaline88(R) line, including eco-friendly aluminum bottles. “KeHE has been an exceptional partner in our journey to become a national lifestyle brand,” said Ricky Wright, president and CEO of The Alkaline Water Company. “We are excited to announce that our premium quality, lab-tested A88CBD topical products will now be available to all KeHE accounts nationwide. Today, our flagship brand, Alkaline88, is being offered by thousands of KeHE customers, and the distributor has quickly become a top account for the company. This large and growing partner has been a key contributor to our five-year reported growth CAGR of over 60%. And over the last three years, we have done approximately $25 million in retail sales with their customers.”

To view the full press release, visit https://cnw.fm/oeGv1

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in seven unique all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules and gummies. To learn more about the company, visit www.A88CBD.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW — Arkansas Governor Wants a More Aggressive Stance on Marijuana Legalization

Arkansas Gov. William Hutchinson states that the national government’s casual approach to cannabis is the reason why many more states are legalizing the drug. During a recent interview with the Washington Post, the governor of Arkansas explained that where the government’s stance on cannabis legalization is unclear, the legalization of drugs will continue, which brings about more measures for the legalization of cannabis at the state level.

Jeff Sessions, the first attorney general under outgoing President Donald Trump’s administration, revoked the counsel that was put in place by former President Barack Obama’s administration, which directed that state attorneys shouldn’t intrude on any state marijuana laws. However, apart from revoking former counsel, the Trump administration did not launch any extensive clamp down on people who complied with these local policies or the policies themselves.

Hutchinson explained that as long as the national government had a hands-off policy on all things marijuana in terms of legalization of marijuana in states, then the pressure for marijuana legalization will only grow. A lot of funds are used in that sector, which could result in additional initiatives to legalize the drug. Furthermore, increased funding poured into advertising these legalization initiatives and the lack of a clear position by the national government only furthers the cause. This is despite the fact that voters from Arkansas approved a measure on medical marijuana on their ballots in 2016.

This shouldn’t come as a surprise, given that the Hutchinson was the Drug Enforcement Administration head during the President George. W. Bush administration. The governor also mentioned that earlier this year, activists of reform from the state had tried placing an initiative that would legalize cannabis on the ballot of the state. However, they did not succeed as they were unable to gather the number of signatures needed to qualify for placement on the ballot because of the social-distancing measures implemented after the COVID-19 pandemic began. He added that while the activists had not been successful, they would try again.

Two decades ago, Hutchinson had the DEA raid various medical marijuana dispensaries in California, despite the fact that the dispensaries were legal. At the time, California was among the few states that had legalized medical cannabis.

When the governor was asked about the election victories seen in the states such as Oregon, which had legalized cannabis, he criticized the victories. It should be noted, however, that clinical studies have disproven many “reasons” that are cited by prohibitionists as reasons why cannabis should not be legalized.

The increase in the number of states with regulated cannabis markets has created a chance for many companies to grow. An example of such a company is The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER). WTER’s signature premium alkaline water as well as CBD-infused products can be found on the shelves of a minimum of 70,000 leading retail outlets around the United States.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Six Issues Virginia Legislators Face While Discussing Marijuana Legalization

Soon after the November 2020 elections, Virginia Gov. Ralph Northam announced plans to propose cannabis legalization legislation  when the state’s General Assembly convenes in January. If passed, that legislation would make Virginia the only Southern state that allows adult-use marijuana. Lawmakers in the state have up to 24 months to come up with a cohesive regulatory structure to govern the cannabis industry. According to Virginia’s Joint Legislative Audit and Review Commission, the following are some of the key areas legislators will have to focus on.

Expunging past cannabis convictions. According to the 200-page report released by the state Joint Legislative Audit and Review Board, black Virginians are three and a half times more likely to be arrested for possession than a white Virginian. Expunging past cannabis convictions will go a long way in addressing this racial inequality as well as allowing individuals with these convictions to access employment and even housing opportunities.

Policing marijuana-related offenses after legalization. The authors of the report predict that legalizing cannabis wouldn’t increase the police force’s workload. However, the police may have a hard time enforcing driving while intoxicated laws as there is no way to accurately measure THC content in the blood, the report says. Lawmakers may have to propose new legislation to discourage cannabis consumption in vehicles as well as implementing drug recognition training for police officers.

Will big corporations or small businesses be the norm? Several lawmakers have stated that they would like to prevent big out-of-state companies from dominating Virginia’s cannabis industry. According to the report, avoiding a vertically integrated structure that allows a single business to hold cultivation, processing and retail licenses would result in a less-efficient marketplace with higher prices. However, slightly higher prices may prevent youths from buying cannabis as well as overconsumption from adults, aged 21 years and older.

What about business owners with past cannabis convictions? Surveys show that other states that have legalized cannabis have become dominated by white men, something Virginian lawmakers would like to prevent. They concur that while the state may be unable to pass legislation that earmark licenses or incentives for black applicants, it could use policies such as reduced license fees, providing start-up financing and mentoring to people with past cannabis convictions living in areas that were disproportionately policed for cannabis.

How high will cannabis be taxed, and what will the funds be used for? The authors of the report propose a sales tax of between 25 to 30%. The tax isn’t so high that the industry will struggle against the black market, and it could generate up to $300 million a year. Highly processed products such as edibles, which are easier to consume and generally more potent, should be taxed a little higher, the report states. Additionally, funds collected through taxes should be used on social equity programs to address the harms done by the decades-long war on drugs.

Growing cannabis at home has been allowed by some states as long as residents stay within the allowed parameters. Virginia could limit growing to between two to six plants per person with a maximum of 12 plants per household, with the report estimating that two plants could yield eight to sixteen ounces of cannabis yearly. Lawmakers should also consider prohibiting people from pooling their plant alliances as it often leads to sizable, unregulated cannabis grows.

States that open the door to regulated adult-use marijuana usually create opportunities for astute business minds to set up shop there. For example, when Michigan legalized recreational pot, the former CEO of a Canadian cannabis giant (Canopy Growth Corp.) set up Gage Cannabis Co., a company determined to be the dominant player in the Michigan marijuana market.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Gov. Murphy Makes Crucial Regulatory Appointments after Vote on Recreational Marijuana

Earlier in November, voters in New Jersey voted overwhelmingly in favor of recreational cannabis. As such, New Jersey has joined the growing number of states that allow adult-use marijuana, with the amendment taking effect on Jan. 1, 2021. Soon after the 67.25% vote in favor of recreational cannabis, state legislators in Trenton started drafting the laws and regulations for the industry, and Gov. Phil Murphy made two appointments to the state’s newly formed Cannabis Regulatory Commission, which will oversee the medical and recreational cannabis industry.

Aide Dianna Houenou has been appointed to chair the five-member Cannabis Regulatory Commission. Gov. Murphy described her as “the right person at the right time,” stating that she is the kind of person who will ensure the Garden State’s nascent cannabis industry will be “equitable, fair, and inclusive of all communities.” She currently serves as senior policy advisor and associate counsel to the Governor and advises on policy issues regarding military and veterans, community affairs, as well as criminal justice and immigrants’ rights matters.

Born and raised in California to immigrants from Benin and France, Houenou moved to New Jersey four years ago to work with the ACLU as policy counsel, advocating for marijuana legalization as well as leading New Jersey United for Marijuana Reform. She was involved in the establishment of the state’s Office of New Americans and helped to advance criminal justice initiatives such as advancing civilian oversight of law enforcement officers.

Jeff Brown, the current assistant commissioner of the New Jersey Department of Health, will work as the Cannabis Regulatory Commission’s executive director. He oversees the Division of Medicinal Marijuana, and under his leadership, the division has increased patient enrollment numbers from 17,000 to 95,000 and more than doubled the number of physicians and dispensaries participating in the state medical cannabis program.

Before joining the state Department of Health, Brown was involved with the passage and implementation of the Affordable Care Act, specifically the expansion of Medicaid and the creation of health insurance exchanges. Murphy is excited about the new appointments, and responding to a recommendation by Senate President Steve Sweeney, he is set to appoint Krista Nash as the third member of the commission.

“Dianna has been a critical voice for social justice and equity on my team for the past year and a half after spending several years working on the fight to legalize marijuana with the ACLU. Her commitment to doing what is right and to leaving no one behind has powered our criminal justice reform agenda, and I am immensely proud that she will be continuing that commitment as chair of the Cannabis Regulatory Commission,” Sweeney said, regarding Houenou.

Cannabis companies are engaged in a variety of industry-related activities. For example, Pure Extracts Technologies Inc. (CSE: PULL) has carved out a niche for itself in the aspect of extracting cannabis and hemp compounds, and the company is also set to be a leading player in the functional mushroom and medical psychedelic space.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Decriminalization or Legalization: Understanding the Difference

From the early 1970s, the United States has waged an intensive campaign against drugs; the movement has been dubbed the “war on drugs.” Seeking to financially cut off the criminal gangs that supply illicit drugs as well as mitigate the physical harm done by said drugs to users, the government doled out harsh sentences to those caught selling and buying drugs. However, decades later, it is evident that the war on drugs did more harm than good, with the Global Commission on Drug Policy declaring it a failure in a 2011 report.

The past decade has seen attitudes towards certain drugs, especially cannabis, change. On top of increased recreational use, scientific studies have found that the controversial drug has medicinal properties. In the U.S., only 15 states haven’t legalized cannabis in some form, and after the November elections, the chances of the drug being federally decriminalized are quite high. President-elect Joe Biden and vice president-elect Kamala Harris have both stated their support for the decriminalization of adult cannabis use and legal medical cannabis.

With the way the terms “decriminalize” and “legalize” are thrown around, it’s easy for misunderstandings to arise. For instance, plenty of people falsely believe that decriminalizing cannabis means allowing it to be sold and consumed as easily as alcohol or tobacco. However, decriminalizing a drug simply means that people caught with small amounts of the drug wouldn’t face criminal charges and jail time. Instead, they would be fined and entered into a drug recovery program.

Those caught selling the decriminalized drug would still face criminal charges. The only difference is that drug users won’t be penalized for possessing small amounts of drugs, they’ll be given the help they need.

On the other hand, legalization doesn’t mean folks can freely buy, sell, and grow the drug. Countries and states that have legalized certain drugs create a regulated and taxed market where licensed sellers can produce and sell the drugs to adults aged 21 years old and older. Additionally, consumers typically are limited in the amount of the drug they can purchase and possess at a given time. As long as both the sellers and customers adhere to the rules governing the market, they will face no fines or jail time.

Biden and Harris are intent on the national decriminalization of marijuana. If they succeed, people caught with small amounts won’t be fined or jailed, as per federal law. However, buying and selling cannabis will only be restricted to states that have legalized it and created a legal framework to govern the market.

Many companies have sprouted in the jurisdictions that have legalized marijuana in some form. One of the notable companies is Gage Cannabis Co., based in Michigan. The company is aiming to become the top brand in the state, before setting its eyes on becoming a multistate operator.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Interesting Facts You Didn’t Know About Marijuana

More countries across the globe are legalizing marijuana as we discover more on the therapeutic benefits it offers. Did you know, however, that marijuana has actually been used by humans for thousands of years?

We’ve compiled some interesting facts about the history of marijuana.

Truth serums: myth or fact?

A national government agency, the OSS (Office of Strategic Services), explored the possibility of using controlled substances as potential truth serums during World War 2. Harry Anslinger, the commissioner of the Federal Bureau of Narcotics at the time and a devoted marijuana hater, was part of the investigation team.

THC acetate was tested as a truth serum on unsuspecting victims, some of whom were war prisoners at the time. While it produced no results as a truth serum, it did work as a relaxing agent.

Marijuana was an asthma treatment.

Evidence has shown that marijuana was used 5,000 years ago for various diseases in Romania. The plant is referenced in the 1500 BC Chinese Pharmacopoeia. In addition to this, marijuana was also used extensively throughout India as bhang and was also found on mummies in Egypt.

History has shown that in the 1900s in South Asia, marijuana was recommended by physicians as a remedy for people who were asthmatic and was also utilized in treating bronchitis. While this may be surprising seeing as smoke is generally not good for people with respiratory problems, research has shown that marijuana smoke may not behave in the same way as other smoke, such as tobacco smoke, does. Marijuana smoke has been shown to cause bronchodilation, which actually dilates the airways.

Shakespeare smoked marijuana

While we may never know if marijuana aided in the creation of his creative and expressive works, it has been found that Shakespeare was a lover of weed.

An analysis of the chemical residue in the pipes he used to smoke showed marijuana residue. Researchers used a method known as gas chromatography mass spectrometry to conduct the analysis. The pipes excavated from the garden of Shakespeare as well as the pipe stems and bowls received by Thackeray on loan, in total making 24 fragments, found marijuana in eight samples, thus providing concrete evidence that Shakespeare smoked weed.

What do you think he meant by, “I shall attend your leisure: but make haste; the vaporous night approaches.”

From the above, we can see that marijuana has a diverse and interesting history. Learning more about this multifaceted plant and its benefits also provides a new angle to look at things, and who wouldn’t want that?

As cannabis gains more acceptance around the United States., many companies have stepped up to address the evolving needs of consumers. Sugarmade Inc. (OTCQB: SGMD) is one of those firms. The COVID-19 outbreak has given home-delivery business an unexpected boost, and Sugarmade is taking full advantage of that opportunity.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Marijuana Potency Has Spiked in the Recent 50 Years

A team of researchers from the University of Bath Addiction and Mental Health Group has discovered that street marijuana around the globe is substantially stronger now than it was 50 years ago. This, they say, increases the risk of harm. The team incorporated into its study a minimum of 80,000 marijuana samples that had been tested within the past five decades from street samples collected in New Zealand, Italy, Denmark, France, Netherlands, UK and the United States. The research was financed by the Society for the Study of Addiction with the study’s findings being reported in the “Addiction” journal.

The researchers explored how THC concentrations had changed in various types of marijuana as the years rolled by. In herbal marijuana, the team discovered that the concentration of THC registered a 14% jump in the years 1970 through 2017. This was largely because the growing popular share of more potent marijuana varieties such as sinsemilla, which was preferred to traditional herbal marijuana, had less THC and contained seeds.

The researchers found prior evidence indicating that using marijuana with higher THC levels frequently carries an increased risk of issues such as psychotic disorders and addiction. Dr. Tom Freeman, the study’s lead author, stated that as the strength of marijuana increased, the number of individuals who entered treatment for marijuana use problems also grew. More Europeans, he said, were now receiving treatment because of marijuana than cocaine or heroin.

The team discovered that the THC increase was especially high for cannabis resin, as THC concentrations spiked by 24% in the period 1975 through 2017. According to the study’s findings, cannabis resin, which is extracted from herbal marijuana, is generally stronger than herbal marijuana. The researchers also looked at CBD concentrations but found no evidence for changes in CBD in marijuana over time.

Sam Craft, the study’s coauthor, explained that hash or cannabis resin is commonly seen as safer than other marijuana types. However, their findings show that hash is now more potent than herbal marijuana. In the past, hash contained lower quantities of CBD and THC, and while cannabidiol’s concentration has not changed, the concentration of THC has grown considerably. This led the researchers to conclude that consuming the drug may be potentially more harmful today than decades ago.

Marijuana takes pole position among illicit drugs consumed across the globe and has been legalized recently in some states in the U.S. as well as in Uruguay and Canada. This study’s findings are particularly relevant as they shed light on the safety of marijuana as more call for it to be legalized in various nations around the world. The researchers assert that the rise in the strength of marijuana puts the spotlight on the need to execute broader strategies to reduce the drug’s harm, similar to the strategies used for liquor. These strategies include public guidelines on safer limits of consumption as well as standard units. This would help individuals limit their consumption and use marijuana more safely.

The cannabis sector is seeing major transformations orchestrated by many industry leaders. One of those industry leaders is The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER). The company specializes in using a proprietary electrolysis system to produce premium alkaline water, and WTER is also making edible and topical products infused with CBD.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

Do you have questions or are you interested in working with CNW420? Ask our Editor

CannabisNewsWire420
Denver, Colorado
http://www.CNW420.com
303.498.7722 Office
Editor@CannabisNewsWire.com

CNW420 is part of the InvestorBrandNetwork.