420 with CNW — Meta to Let Hemp and CBD Firms Advertise on IG, Facebook

CBD and hemp firms recently scored a major win after Facebook’s parent company Meta loosened its hemp and cannabis advertising policies. In a recent notice, Meta announced the changes to its advertising policies and noted that companies in the cannabis space would now be allowed to advertise non-ingestible cannabidiol products under certain limitations. The social media giant also said that CBD-infused products that have 0.3% or less of THC can be promoted on its platforms if those products meet certain conditions.

America’s state-level cannabis industry has been incredibly lucrative from its inception, generating billions of dollars in sales and creating hundreds of thousands of new job opportunities. However, since the plant is illegal at the federal level and classified as a Schedule I controlled drug with no medical application, America’s cannabis industry is severely limited.

One of the most significant limitations is that the players in the cannabis sector are prohibited from advertising their products on most conventional platforms, making it extremely difficult for them to attract customers and boost sales.

With Meta’s recent announcement, hemp and cannabis retailers will be able to promote their products to the billions of consumers that use platforms such as Facebook, Instagram and recent addition Threads. Cannabis businesses will require written approval from parent company Meta as well as proof that their products are compliant with local laws and certified with Legitscript before they can prompt their products on Meta platforms.

Furthermore, the social media conglomerate has revised its hemp advertising policies to allow hemp businesses to promote their goods on Meta in the Canada, Mexico, and U.S. markets as long as they comply with local laws, industry guidelines and codes. Businesses will not require written permission to promote products with less than the legal threshold for THC (0.3%) in these three markets.

Meta will also publish hemp-related ads that seek to educate the public, advocate for or give “public service announcements related to CBD” without the need for written permission as long as they do not promote prohibited products.

The company said in a statement that it wants people to discover new products and services and learn about them on its platforms. Meta cautioned that ads containing CBD products will not be allowed to state or claim that the products can prevent, treat, cure, diagnose or mitigate any medical issue in humans and animals. Additionally, Meta’s ban on advertising THC-containing products or psychoactive cannabis products will remain active, the company said.

As more cannabis companies gain access to running adverts on various social media platforms, the industry is likely to grow, and this growth could deepen the reach of ancillary companies such as Advanced Container Technologies Inc. (OTC: ACTX), which indirectly benefit from the progress registered by cannabis enterprises.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — BJS Report Reveals a 61% Reduction in Marijuana Incarcerations as State-Level Legalization Spreads

A recent report from the Bureau of Justice Statistics (BJS) has revealed significant developments in drug-related incarcerations within the federal prison system. The number of individuals imprisoned for marijuana offenses dropped by a remarkable 61%, surpassing reductions seen in other drug categories between 2013 and 2018.

Overall, drug-related incarcerations in federal prisons decreased by 24% during the same timeframe. However, the report highlights that nearly one-half of the Bureau of Prisons’ population in 2018 consisted of individuals impacted by the war on drugs.

While marijuana cases saw the most substantial decline at 61%, powder and crack cocaine incarcerations also significantly decreased by 35% and 45%, respectively, over the five-year period. Opioid-related incarcerations experienced a more modest decline of 4%. According to the report, the reductions in drug-related incarcerations were partially offset by an increase in individuals serving sentences for methamphetamine and heroin offenses, which rose by 12% and 13%, respectively.

The BJS report states that the majority of individuals incarcerated for drug-related convictions in federal prison were involved in trafficking rather than simple possession. However, there was also a notable decline in possession-related incarcerations.

The number of nontrafficking drug offenders dropped sharply from 2013, when there were about 500 people, to only 54 prisoners by 2018, representing less than 0.1% of the total federal prison population. In contrast, drug trafficking offenses constituted a significant portion of the incarcerated population, with 71,500 individuals behind bars for these crimes in 2018, accounting for almost one-half of all Bureau of Prisons detainees.

Racial demographics showed that Hispanic individuals comprised the majority (59.3%) of those incarcerated for cannabis offenses, followed by white individuals at 19.3% and Black individuals at 18.4%.

It’s important to consider that the data in the report only extends until 2018, and since then, more state markets have embraced legalization while law enforcement priorities have continued to evolve. In subsequent years, the U.S. Sentencing Commission (USSC) tracked federal drug-trafficking cases up to 2022 and reported a sustained decline in the number of federal cannabis trafficking offenders, from 5000 in 2013 to 800 in 2022. However, trafficking cases involving substances such as methamphetamine, fentanyl and powder cocaine increased during this period.

Additional data from Customs and Border Protection (CBP) revealed a record-low number of cannabis seizures in 2022, reflecting the impact of state-level legalization efforts on enforcement practices. Moreover, a 2022 Government Accountability Office (GAO) report shed light on enforcement activities, indicating that seizures primarily involved small quantities of marijuana from American citizens rather than large-scale operations involving international cartels at checkpoints.

The reduced incarceration rates suggest that society and the criminal justice system is evolving in the way it views marijuana, and the work being undertaken by enterprises such as IGC Pharma Inc. (NYSE American: IGC) could further accelerate this shift as more pharmaceutical-grade formulations from THC win FDA approval.

NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Michigan Registers a Record-Setting $261M in June Cannabis Sales

June witnessed a remarkable achievement in marijuana sales in Michigan as the figures soared to an unprecedented peak, nearing a staggering $261 million. The lion’s share of this impressive total, amounting to $254,153,133, was contributed by adult-use marijuana purchases, while medical cannabis sales reached $6,643,877. This remarkable feat exceeded the previous record set in March by a margin of more than $10 million.

According to data from the Michigan Cannabis Regulatory Agency (CRA), the majority of cannabis purchases consisted of flowers, followed closely by vape cartridges and infused edibles.

Despite these remarkable sales records, Michigan continues to witness a noteworthy decline in the average cost of marijuana. The price of an ounce of recreational cannabis now lingers around $90, a substantial decrease compared to December 2021, when it was approximately $180. Similarly, the average ounce of medical marijuana in the previous month was valued at about $100.

While the cannabis market in Michigan continues to mature, businesses face persistent challenges due to federal prohibition. The absence of access to traditional financial services has forced the industry to rely heavily on cash transactions, making it an attractive target for criminal activities.

Highlighting the urgency of addressing this issue, the attorney general of Michigan emphasized the need for Congress to enact marijuana banking reform.

Last year, Michigan regulators unveiled their commitment to fund research on the therapeutic benefits of marijuana for military veterans by allocating tax revenue generated from adult-use cannabis sales. This time, the CRA recommended granting $20 million to two universities as part of the Veteran Marijuana Research (VMR) Grant Program. Additionally, officials announced the distribution of nearly $150 million in marijuana tax revenue to various beneficiaries, including a transportation grant, public schools and localities.

In recent developments, state officials in Michigan changed the state’s employment policy, eliminating pre-employment drug testing for marijuana for most government job applicants. This adjustment reflects a progressive stance toward cannabis use.

Michigan is not the only state experiencing remarkable growth in cannabis sales. Massachusetts achieved record-breaking marijuana sales of nearly $152 million in June, marking the highest monthly figure since the state’s adult-use market was launched in November 2018. Similarly, Connecticut witnessed a surge in marijuana sales, reaching a record high of $24 million in the six months following the launch of its recreational cannabis industry.

In Maryland, where the adult-use cannabis market began this month, marijuana sales surpassed $10 million during the opening weekend, indicating a promising start for the industry in the state.

These soaring sales figures coming out of Michigan suggest that it isn’t only marijuana companies that are benefiting from this boom. Ancillary companies such as Advanced Container Technologies Inc. (OTC: ACTX) may also be seeing an increase in business.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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Lexaria Bioscience Corp. (NASDAQ: LEXX) Publishes Eighth Peer-Reviewed Article in International Journal of Molecular Science

  • The article covers the concentration of cannabidiol in hypertensive women and men using the company’s patented DehydraTECH(TM)-processed CBD
  • The global cardiovascular drugs market is expected to grow from $146.51 billion in 2021, reaching $173.48 billion in 2026, growing at a CAGR of 3.1%
  • The article supports Lexaria’s efforts as it pursues IND status from the FDA for DehydraTECH-CBD as a potential treatment for hypertension
  • Company is planning to begin preparations for a clinical trial that could start as early as the fourth quarter

Lexaria Bioscience (NASDAQ: LEXX), a global innovator in drug delivery platforms, recently announced that its groundbreaking research utilizing its patented DehydraTECH(TM)-processed cannabidiol (DehydraTECH-CBD) has been published in eight peer-reviewed articles across six different publications. Lexaria’s research into DehydraTECH-CBD is being considered for indications including hypertension, diabetes, epilepsy, and more. Hypertension, heart disease, and diabetes are broad fields of interest for the company, with DehydraTECH-CBD generating positive pilot-study data.

“We’re proud of the impressive amount of research that our Company has been able to develop through its HYPER-H21 series of clinical studies that has now been assessed by a variety of our respected peers,” said John Docherty, President of Lexaria (https://cnw.fm/U97ZK). “Lexaria is establishing itself as one of the world’s leaders in the investigation of cannabidiol for the purposes of controlling human blood pressure, and we are now focused on launching an FDA-registered IND program to formally investigate DehydraTECH-CBD for hypertension this year.”

The global cardiovascular drugs market is expected to grow from $146.51 billion in 2021, reaching $173.48 billion in 2026, growing at a CAGR of 3.1%. The market’s growth is supported by the increase in sedentary jobs, busy lifestyles, and changing consumer preferences – factors affecting the disease profile in world populations. North America contributed as the largest cardiovascular drug region in 2021 (https://cnw.fm/xu8bk).

The most recent publication in June 2023 in the peer-reviewed International Journal of Molecular Sciences is “Differences in Plasma Cannabidiol Concentrations in Women and Men: A Randomized, Placebo-Controlled, Crossover Study” (https://cnw.fm/mmsva). The addition of this research article builds on the growing body of peer-reviewed literature developed by Lexaria’s leading research team into the effects of DehydraTECH-CBD and human health.

The findings and conclusions from the most recently published article revolve around the concentrations of CBD in a subject’s plasma and the bioavailability of the drug, examining the potential therapeutic benefits of CBD in the triple-blind study. Of the 62 hypertensive volunteers, concentrations of CBD were found to be higher in women and correlated with the proportion of adipose tissue. Lexaria found that the difference between the sexes was attributed to higher levels of fat tissue in women compared to men, and the men’s higher metabolism contributed to lower levels of CBD during the study.

Lexaria’s patented DehydraTECH technology improves how active pharmaceutical ingredients (“APIs”) enter the bloodstream by promoting healthier oral ingestion methods and increasing the effectiveness of fat-soluble molecules. DehydraTECH is covered by 34 granted patents and many pending patents.

The benefits of using DehydraTECH technology include:

  • Improves the speed of onset, with effects felt in minutes
  • Increased bioavailability by more effectively delivering the drug into the bloodstream
  • Increased brain absorption, with testing suggesting up to 17x improvement
  • Reduction in drug administration costs through a higher ratio of drug delivery

Lexaria’s next steps for its hypertension program include IND submission and additional preparations for its clinical trial. If the FDA clears the IND, Lexaria could begin its Phase Ib study as early as the fourth quarter of this year.

For more information, visit the company’s website at www.LexariaBioscience.com.

NOTE TO INVESTORS: The latest news and updates relating to LEXX are available in the company’s newsroom at https://cnw.fm/LEXX

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW — States Share Key Data to Facilitate Federal Cannabis Scheduling Review

States with medical cannabis markets have begun sharing data with the Biden administration to aid in the government’s review of marijuana’s federal classification. While more than 30 states may have legalized medical cannabis use over the past two decades, cannabis still remains illegal at the federal level, classified as a Schedule I drug with no medical applications alongside dangerous drugs like heroin, and cocaine.

However, the fact that cannabis has several proven medical applications and is already being used by millions of Americans for therapeutic reasons shows that cannabis doesn’t belong in the same class as cocaine or heroin. Efforts to legalize the plant at the state level have been quite successful, but it doesn’t seem federal legalization will happen any time soon.

Still, regulators are taking their time reviewing federal cannabis policies, and the medical cannabis data provided by states will be sure to aid their efforts. MJBizDaily recently reported that the Department of Health and Human Services (HHS) and the U.S. Food and Drug Administration (FDA) acquired this critical data from at least five medical marijuana states. The data will let federal researchers obtain a much more comprehensive look into cannabis use in America and the controversial plant’s potential as a medication than any peer-review study would allow.

President Joe Biden ordered a review of the country’s federal cannabis policies in late January and asked the secretary of the HHS and the U.S. attorney general to begin the review process. He said that Schedule I of the Controlled Substances Act where cannabis is classified is meant for the “most dangerous substances,” noting that it is a higher classification than methamphetamine and fentanyl, which are both playing a key role in America’s overdose epidemic.

Officials from Massachusetts, Maryland, Utah, Illinois and Minnesota, the states which shared their medical cannabis data, hope they can help accelerate the review of the Controlled Substances Act (CSA) because it is the sole barrier to legalizing cannabis at the federal level.

Federal prohibition makes it extremely difficult for cannabis businesses to operate as it prevents them from accessing banking services, tax relief and even capital. It also prohibits interstate cannabis commerce and forces each state market to be its own ecosystem.

If the ongoing review results in marijuana’s removal from Schedule I of the CSA, it could result in lower federal cannabis taxes, significantly greater access to financial services and capital and interstate commerce. It could even pave the way for federal legalization.

Over time, marijuana has demonstrated its medical potential, which is probably why companies such as IGC Pharma Inc. (NYSE American: IGC) are willing to stake millions of dollars to research and develop THC-based formulations for chronic pain. These formulations are expected to go through the FDA-approval process before being put on the market.

NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Five Challenges Marijuana Equity Companies Face

Social-equity founders in America’s state-level cannabis industry are facing a myriad of challenges despite enjoying purported industry support. Social equity refers to a set of policies designed to give people who were disproportionately affected by the drug war a leg up in the cannabis industry.

These policies are meant to give communities that endured over policing and harsh sentencing for decades due to prohibitionist cannabis laws a chance to benefit from a drug that was once used to persecute them. However, despite the good intentions behind social-equity provisions, founders from communities of color and lower-income communities still struggle to carve a space for themselves in the lucrative marijuana sector.

Lack of capital is one of the chief issues hindering the success of social-equity founders. Although social-equity provisions allow them to get their foot into the door, they offer little support afterward.

Social-equity applicants have an even harder time securing capital because cannabis is still illegal at the federal level and applicants have extremely limited options for sourcing capital.  This makes it difficult for social-equity founders to open and grow businesses in the cannabis sector, especially since they often have to pay extremely high state taxes and fees.

Limited connections also hinder the growth of cannabis businesses owned by social-equity founders. Since they often come from lower-income communities with little generational wealth, these founders typically don’t have the connections they may need to navigate the cannabis industry.

Without the right connections, these individual may struggle to source capital, secure deals and find more opportunities for growth.

High taxes prevent social-equity, founder-owned businesses from achieving their true potential.  America’s state-level cannabis industry is notorious for its complicated and costly taxes, with cannabis businesses in most states paying more taxes compared to the alcohol industry.

Cannabis’s status as a federally prohibited drug also deprives cannabis businesses of tax benefits, such as tax deductions for certain expenses.

Furthermore, local and state governments often enforce excise taxes in ways that favor larger businesses over small businesses, which tend to be owned by social-equity founders. High taxes at every step of the value chain increase operational costs and raise prices, making it harder for social-equity founders to compete with illicit sellers who can price their products significantly cheaper.

Misreading contracts can be a costly mistake for social-equity founders. As they often struggle to access capital, these founders are more likely to do the majority of the work themselves, including the legal work.

Retaining a cannabis attorney may be a little costly, but it will ensure that paperwork is handled efficiently and save the potential financial and reputational cost of misreading contracts.

Long-term resources will be critical to the survival of social-equity, founder-owned businesses in the cannabis space. Navigating the cannabis industry can be a significant challenge, and even large businesses with major financial backing have seen their fortunes turn. With little to no connections and limited access to capital, social-equity businesses face a high risk of bankruptcy or closure.

As these challenges are gradually addressed, equity businesses could thrive and create more business opportunities for ancillary entities such as Advanced Container Technologies Inc. (OTC: ACTX) that sell cultivation equipment and other products designed to meet the needs of marijuana-touching businesses.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CannabisNewsBreaks – InMed Pharmaceuticals Inc. (NASDAQ: INM) Announces Participation in Water Tower Research Fireside Chat Series

InMed Pharmaceuticals (NASDAQ: INM) is a leader in the pharmaceutical research, development, manufacturing and commercialization of rare cannabinoids and cannabinoid analogs. The company today announced that Jerry Griffin, VP of Sales and Marketing for InMed’s subsidiary BayMedica LLC, a leading supplier of bioidentical rare cannabinoids to the health and wellness (“H&W”) market, will be participating in a fireside chat with Water Tower Research on July 25, 2023, at 2:00 p.m. ET. The event is open for all investors with topics that include an overview of BayMedica, its competitive environment and upcoming catalysts, as well as the market dynamics of rare cannabinoids and their disruptive potential in the H&W sector. Interested parties should visit https://cnw.fm/P47eC to register for the event.

To view the full press release, visit https://cnw.fm/UiWd8

About InMed Pharmaceuticals Inc.

InMed Pharmaceuticals is a global leader in the research, development, manufacturing and commercialization of rare cannabinoids and cannabinoid analogs, including clinical and preclinical programs targeting the treatment of diseases with high unmet medical needs. The company also has significant know-how in developing proprietary manufacturing approaches to produce cannabinoids for various market sectors. For more information, visit www.InMedPharma.com and www.BayMedica.com.

NOTE TO INVESTORS: The latest news and updates relating to INM are available in the company’s newsroom at https://cnw.fm/INM

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW — Ukraine to End Cannabis Prohibition to Help Manage Mental-Health War Effects

Ukrainian members of parliament (MPs) have unanimously approved a measure to legalize marijuana, aiming to provide relief for war veterans struggling with physical and psychological trauma. The proposed bill, which permits the medical use of cannabis, effortlessly passed its initial reading, garnering support from 268 out of 344 legislators. Prior to becoming law, it must undergo a second reading in parliament and obtain the signature of President Volodymyr Zelensky.

The significant backing for medical cannabis marks a notable shift in attitudes toward the substance since Russia’s invasion of Ukraine.

In 2021, a similar bill faced resounding defeat. Today, cannabis is recognized as a viable alternative to traditional prescription drugs for treating the extensive physical and mental injuries endured by thousands of civilians and soldiers during the war. Tymofiy Mylovanov, the director of the Kyiv School of Economics and an advisor to President Zelensky, affirmed, “Both veterans and the wounded rely on marijuana, and the legislature aims to legalize its usage.”

While Ukraine does not publicly disclose its casualty figures, estimates suggest they are lower than the estimated 200,000 Russian soldiers who have been injured or killed. Leaked U.S. intelligence documents in April indicated that by February, Ukraine had experienced between 124,500 and 131,000 casualties, with up to 17,500 fatalities.

According to a report released by the WHO in February, approximately 25% of the Ukrainian population and 60% of its soldiers may be suffering from PTSD or depression due to the war. Furthermore, the report highlighted the sidelining of mental-health services in favor of bolstering trauma unit capacities.

Advocates for medical-marijuana legalization assert that cannabis can alleviate pain and symptoms associated with post-traumatic stress disorder (PTSD), often offering a safer alternative to prescription opioids. President Zelensky has expressed support for the legalization of medical marijuana. Leading up to the vote, numerous prominent Ukrainians also voiced their endorsement of the legislation.

Yanina Sokolova, a television presenter, shared a photograph on her Facebook page depicting a Ukrainian soldier lying in a hospital bed following an injury caused by a Russian landmine. The explosion had partially severed his left leg, ultimately leading to a complete amputation. “He experiences excruciating pain constantly, 24/7. It’s unbearable,” Sokolova reported.

In light of such circumstances, Sokolova continued: “I can identify numerous groups of patients experiencing various painful symptoms. They all urgently require medical marijuana.”

Across the globe, the legalization of medical marijuana has been steadily gaining traction, with the United Kingdom permitting its prescription by doctors in 2018.

The medical use of marijuana is on the rise around the world. This could be the reason why we are seeing more enterprises such as IGC Pharma Inc. (NYSE American: IGC) taking steps to develop pharmacy-grade formulations from THC and other cannabinoids so that patients can have marijuana medicines that they can obtain through doctor prescriptions in the healthcare system.

NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — Data Suggests Celeb-Backed Cannabis Brands Perform Better

Data from the cannabis-focused online publication MJBizDaily has revealed that celebrity-backed cannabis brands are performing better than traditional brands. Cannabis brands with celebrity endorsements take advantage of the hundreds of thousands to millions of fans and massive social media followings of celebrities to create buzz about their products and attract customers.

Unlike other industries, players in the cannabis sector are subject to extremely strict marketing and advertising rules that prevent them from marketing their products in most conventional advertising spaces. One of the tactics such companies have adopted to circumvent advertising restrictions is partnering up with various celebrities to endorse their products.

A comparative analysis of cannabis sales data from celeb-backed brands and traditional brands by MJBizDaily found brands that leverage celebrity endorsements tend to attract more customers. In California, for instance, brands such as Cann, which has more than 40 celebrity shareholders and the endorsement of celebrities such as Rosario Dawson and Gwyneth Paltrow, outsold conventional brands in Q1 2023 by a healthy margin, MJBizDaily says.

Data from Headset, a marijuana industry analytics provider based in Seattle, also shows that cannabis products from celebrity brands tend to be cheaper. Given that America’s state-level cannabis industry has been grappling with high product prices, these brands attract more customers by making their products more affordable.

Headset found that while traditional brands sold an average of $26,591 in the first quarter of 2023, nearly 10 celebrity brands sold significantly more than that in the first three months of the year. For example, Cann sold $751,760 worth of cannabis products, Houseplant (Seth Rogen) saw $377,193 in sales, and Tyson 2.0 (Mike Tyson) sold $290,607 in cannabis products.

Khalifa Kush Enterprises, which is owned by rapper Wiz Khalifa, sold $209,607 worth of cannabis products while Carlos Santana’s Mitaro by Santana saw $134,688 in cannabis sales. Cann Social Tonics, the highest-selling celebrity brand in the country, outsold conventional brands by more than 30 times, indicating just how much traction such brands are gaining in the market.

On top of attracting multitudes of fans to their brands, celebrity brands find it easier to connect with partners, resulting in the creation of exciting promotions and keeping interactions with customers meaningful and satisfying. The brand manager for celebrity-backed cannabis lifestyle brand 22-Red (founded by the bassist of heavy metal band System of a Down and entrepreneur Shavo Odadjian) also notes that celebrity events such as meet and greets at retail cannabis outlets significantly increase engagement and help to drive sales.

Unlike traditional entrepreneurs, celebrities have plenty of equity with their followers and fans, Punjabi said, noting that “influence is king” in 2023.

The celebrity-endorsed companies are probably leading to a greater procurement of cultivation equipment, such as the grow pods offered by companies, including Advanced Container Technologies Inc. (OTC: ACTX), to meet the needs of thriving businesses.

NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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Lexaria Bioscience Corp. (NASDAQ: LEXX) Is Building a Robust and Growing International Patent Portfolio for DehydraTECH(TM) in Support of Commercial Opportunities

  • Lexaria is a global innovator in drug delivery platforms with an expanding portfolio of patents that currently stands at 34 granted patents and many patents pending worldwide
  • These patents pertain to the company’s method of improving bioavailability and taste as well as the use of DehydraTECH(TM) as a delivery platform for a wide variety of active pharmaceutical ingredients (“APIs”)
  • The company has, since June 2015, simultaneously filed the US utility patent application and an international patent application under the Patent Cooperation Treaty (“PCT”) procedure, both through the USPTO
  • The PCT procedure has made the process of initiating international patent applications a bit easier by eliminating the need to file multiple applications directly to each target country
  • Lexaria is looking to leverage the protection its portfolio confers to pursue commercial out-licensing opportunities

“Patenting is one way for a company to differentiate itself. Patents can protect innovation, create licensing value, advance a brand, and reward innovators – all of which contributes to a larger corporate identity,” Alan Fisch of Fisch Sigler, a patent litigation firm in Washington, DC., told WIRED (https://cnw.fm/VvgFi). According to WIRED, patenting can be a process that takes years, ending in success for only about half of patents submitted. So it’s a significant accomplishment and, according to Fisch, “patenting is one way for a company to differentiate itself. Patents can protect innovation, create licensing value, advance a brand, and reward innovators—all of which contributes to a larger corporate identity.”

Lexaria Bioscience (NASDAQ: LEXX), a global innovator in drug delivery platforms, recently hit a milestone, announcing it had received notification of four newly granted patents that grew its intellectual property (“IP”) portfolio to 34 granted patents worldwide as of July 13, 2023 (https://cnw.fm/J8Bmu), with many more pending worldwide. Lexaria now has patents issued in the United States, Canada, Mexico, Australia, Europe, India, the European Union and Japan, pertaining to its method of improving bioavailability and taste, as well as the use of DehydraTECH(TM) as a delivery platform for a range of active pharmaceutical ingredients (“APIs”).

Formative Years

“Lexaria began filing for DehydraTECH in [June] 2014 with two initial US provisional patent application filings by the original inventors Poppy’s Teas LLC. (“PoViva”), which Lexaria acquired by way of exclusive, worldwide license rights and controlling interest in the founding company,” the company explains in its annual report for FY 2021 (https://cnw.fm/fTIHK). But the provisional applications, which have a 12-month pendency period that cannot be extended, would be pointless if the company did not act within the specified timeline. So, to enjoy the benefit from the earlier filing of the provisional application, the company, on June 2015, filed a nonprovisional utility patent, following which the USPTO issued a patent granted in October 2016. The company’s first in the US, this patent was titled Cannabinoid Infused Food and Beverage Compositions and Methods of Use Thereof (https://cnw.fm/ma13B) under its Patent Family #1.

The company’s decision to first file a provisional application followed by a nonprovisional application has benefits, according to the USPTO. “A provisional application provides the means to establish an early effective filing date in a later-filed nonprovisional patent application filed under 35 USC §111(a). It also allows the term ‘Patent Pending’ to be applied in connection with the description of the invention,” explains USPTO’s website (https://cnw.fm/LM44l). And for a company that was still growing, it provided an effective and fast avenue to gain protection for 12 months before filing the nonprovisional patent.

US Patent Application Process

In its subsequent patent applications, at least in the United States, Lexaria has largely prepared and submitted nonprovisional patent applications, a process that has several steps. Before submitting an application, the applicant must decide on whether to file the application on their own or with the assistance of a registered patent attorney or agent, pay for and conduct a search to establish if the invention has already been publicly disclosed by another party, and create and validate a USPTO.gov account, just to mention a few crucial initial steps.

They then submit the application, whereupon they obtain a filing date. This application should contain the following elements: Utility Patent Application Transmittal Form or Transmittal Letter; appropriate fees (captured in a Fee Transmittal Form); bibliographic data (captured in an Application Data Sheet); specifications, including the description of the patent, at least one claim, and an abstract; drawings (when necessary); executed oath or declaration; nucleotide and amino acid sequence listing (when necessary); and large tables or computer listings (when necessary).

The USPTO then examines the patent application and sends a Notice of Allowance if it meets all legal patent requirements. The applicant must then pay the issue fee within three months from the date of mailing of the Notice of Allowance, at which point the patent becomes granted (https://cnw.fm/EDzDQ). Patent maintenance fees may apply thereafter.

International Patent Application Under PCT Procedure

A patent granted in the US does not, of course, guarantee international protection for companies like Lexaria targeting the international market. For them, the international patent application is the only recourse. And while it may sound daunting, the Patent Cooperation Treaty (“PCT”), administered by the World Intellectual Property Organizations (“WIPO”) (https://cnw.fm/Mu9vU), has made the process a tad easier.

Under the PCT, applicants can file a single international patent application that they then use as the foundation to file national filings. (National filings are necessary because legal patent requirements vary from country to country, but the steps are largely more or less the same.) Because applicants do not need to file multiple applications directly to each target country, the PCT can save time and money.

It is this route that Lexaria has continually used, starting June 2015 when the company first initiated the simultaneous filing of the US utility patent application and an international patent application under the PCT procedure, both through the USPTO. Lexaria has used the PCT procedure to seek the protection of its IP for multiple patent families, with some applications successful and many more pending worldwide. These granted patents include:

Benefits of Lexaria’s Growing Patent Portfolio

  • Patent Family #1: Food and Beverage Compositions Infused with Lipophilic Active Agents and Methods of Use Thereof, granted in the United States, Australia, Japan, Canada, and Europe
  • Patent Family #2: Methods for Formulating Orally Ingestible Compositions Comprising Lipophilic Active Agents, granted in Australia, Japan, and Mexico
  • Patent Family #3: Stable Ready-to-Drink Beverage Compositions Comprising Lipophilic Active Agents, granted in Australia, India, Japan, and Mexico
  • Patent Family #6: Transdermal and/or Dermal Delivery of Lipophilic Active Agents, granted in Canada
  • Patent Family #7: Lipophilic Active Agent Infused Compositions with Reduced Food Effect, granted in Japan
  • Patent Family #8: Compositions Infused with Nicotine Compounds and Methods of Use Thereof, granted in Canada and Australia
  • Patent Family #18: Compositions and Methods for Enhanced Delivery of Antiviral Agents, granted in the United States and Australia
  • Patent Family #21: Compositions and Methods for Treating Hypertension, granted in the United States

Lexaria’s approach to seeking protection for its IP has been nothing short of strategic. The company not only pursues international patent protection through filings under the PCT, to which 157 countries are current signatories, but it also follows that up with national filings in jurisdictions with the highest commercial potential. The company also understands the commercial opportunities that a robust patent portfolio confers.

In his latest annual letter to shareholders (https://cnw.fm/IYgr8), CEO Chris Bunka emphasized that “Lexaria’s business model is to out-license our technology in exchange for royalties” and that “any out-licensing transactions Lexaria achieves with pharmaceutical companies may also be accompanied by significant, potentially multi-million dollar staged development milestone fees payable to Lexaria.”

Last summer, the company signed commercial licensing agreements with Japan’s Premier Wellness Science Co. Ltd. (https://cnw.fm/7kKHg), Atlanta-based BevNology (https://cnw.fm/1l4Ao), Denmark’s Valcon Medical A/S (https://cnw.fm/tumiX) and Ireland’s AnodGen Bioceuticals (https://cnw.fm/1P5we). Lexaria is also in discussions with a number of larger companies in Europe and North America regarding the licensed use of DehydraTECH technology for the consumer sectors and within the pharmaceutical industry, according to Bunka. In addition, if and when the company’s remaining patent applications become granted patents, its ability to generate additional license revenues from its IP may increase from multiple other jurisdictions.

For more information, visit the company’s website at www.LexariaBioscience.com.

NOTE TO INVESTORS: The latest news and updates relating to LEXX are available in the company’s newsroom at https://cnw.fm/LEXX

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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