Author: CannabisNewsWire (CNW)

About CannabisNewsWire CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge. To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only) For more information please visit https://www.CannabisNewsWire.com Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

420 with CNW — State Departments of Agriculture Demand Expansion of Federal Hemp Cultivation Grants

More than six years after hemp pilot programs were launched by the 2014 Farm Bill, the nascent sector is still plagued by patchwork state legislations and little if any federal regulation. As more farmers dip their toes into the hemp space and it becomes more lucrative, industry players and lawmakers alike have consistently urged the U.S. Department of Agriculture (“USDA”) to craft standardized hemp rules. Now, the National Association of State Departments of Agriculture (“NASDA”) is asking the USDA to expand hemp farmers’ access to federal grants by allowing for two different classifications based on its intended use.

This comes a week after members of the NASDA, which represents agriculture departments in all 50 states and four U.S. territories, agreed during an annual meeting to change the organization’s policy regarding USDA’s Specialty Crop Block Program. The organization is now requesting that the USDA allow hemp farmers to designate their crops as either an agronomic commodity or a specialty crop. If the USDA agrees to this request, it would help farmers across the country have expanded access to federal grants, providing them with the valuable resources they need to prosper in the evolving hemp space, stakeholders say.

NASDA’s new policy states that the organization supports dual designation for hemp as a specialty crop based on the way and the purpose for which it is grown as well as expanding eligibility to funding from Specialty Crop Block Grant Program to include farmers who grow hemp for horticultural purposes. According to Jonathan Miller, general counsel for the U.S. Hemp Roundtable, the group is encouraged by NASDA’s commitment to working with the hemp industry and identifying solutions that support hemp farmers. The move also has the potential to open the door to the finding and support that hemp farmers “desperately need,” especially as the country struggles to recover from the coronavirus pandemic.

In a press release, NASDA CEO Barb Glenn said allowing hemp to be designated as both a specialty crop and agronomic commodity acknowledges the plant’s “up and coming nature” and assures new farmers that they will be supported if regardless of which route they choose — growing hemp for fiber, food or horticultural use. Herrick Fox, the co-chair of the National Industrial Hemp Council’s government relations committee, posits that the only reason hemp wasn’t granted dual designation by the USDA before is because federal agencies are still getting used to the idea of hemp being legal after nearly a century of prohibition.

Fortunately, the USDA is now working to create a regulatory structure for hemp. The agency passed a Final Rule on hemp earlier this year, and the agency is about to run a large-scale survey to gain a deeper understanding of the hemp sector.

If the federal grant program is expanded for hemp farmers, the additional sources of hemp biomass for manufacturing entities such as Golden Triangle Ventures Inc. (OTC: GTVH) could significantly expand since farmers would be able to grow the plant on larger tracts of land.

NOTE TO INVESTORS: The latest news and updates relating to Golden Triangle Ventures Inc. (OTC: GTVH) are available in the company’s newsroom at https://cnw.fm/GTVH

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — What Are Cannabidiol Crystals?

Cannabis has become popular in the last few years, as more states across the country legalize it for both recreational and medical use. The plant has more than 100 compounds, with roughly 80 of them being classified as cannabinoids. CBD is one of the two main cannabinoid compounds found in the marijuana plant; the other one is THC, which has psychoactive properties that induce a marijuana high. THC is found in high concentrations in most cannabis strains.

CBD, or cannabidiol, has numerous potential health benefits. In its pure form, CBD is known as CBD isolate or CBD crystals. Below, we explore what CBD crystals are and how they can be used.

What are CBD crystals?

These crystals only contain CBD, which can be extracted in multiple ways from the marijuana plant. These methods include solvent extraction, carbon dioxide extraction and steam distillation. The end product usually contains different compounds from the marijuana plant, including low THC levels. However, this is dependent on the plant source.

At this stage, the extracted CBD is either broad spectrum or full spectrum. It is at this stage that the product is further refined to get CBD isolate.

The refining process used to obtain CBD crystals removes all non-CBD compounds from the product, leaving behind pure CBD in crystal form. These crystals can then be used in other CBD products or ground up and sold.

What is the difference between CBD isolate and other CBD forms?

CBD isolate doesn’t contain THC. This is in addition to having no distinct smell or flavor, because it’s highly refined.

What are its benefits?

While studies on CBD are still in their early stages, researchers believe that cannabidiol influences cannabinoid receptors in the human body. The potential health benefits of this compound include:

Pain relief
Anti-anxiety effects
Anti-seizure effects
Nausea relief
Vomiting prevention
Anti-inflammation effects
Immune-boosting properties

A recently published article also found that CBD may impact noncannabinoid receptors such as the 5-HTP serotonin receptor. Serotonin is the chemical produced by the brain and has an effect on sleep and is known to influence an individual’s levels of depression and anxiety. This may explain why some individuals report that CBD has positively affected their symptoms of anxiety and pain.

How are CBD crystals used?

The compound can be used in various ways, including dissolving them into a carrier oil such as olive oil and jojoba oil; using it in DIY skin-care formulations; or adding the crystals to baked foods and goods. CBD isolate needs to be dissolved in butter or oil before it can be added to food.

Given the limitations of CBD crystals, including the absence of an entourage effect triggered by other hemp compounds, leading companies such as The Alkaline Water Company Ltd. (NASDAQ: WTER) (CSE: WTER) prefer to use broad-spectrum and full-spectrum CBD in their products.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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CannabisNewsBreaks – Golden Triangle Ventures Inc. (GTVH) Releases Preliminary Results Showing HyGrO Technology Could Increase Longevity of Cut Flowers

Golden Triangle Ventures (OTC: GTVH) released the successful results of preliminary testing of its proprietary HyGrO hydrogen water technology and is looking forward to pursuing larger-scale studies. The company will work with commercial-scale flower products to further evaluate the efficacy of GTVH’s new process. The preliminary research, which lasted 21 days, was designed to assess whether hydrogen-infused water via the HyFrontier Technologies HyGrO system would increase the longevity of cut flowers, including stock roses, carnations and gladiolas. “Two vases were filled, one with regular tap water and one with HyGrO water. The water was never changed, and pictures were taken to document the results,” explains a recent article. “From the results, photos and observations made in this study, the company concluded that water produced using HyGrO’s patent-pending technology could increase the shelf life of cut flowers, reduce the bloom rate and potentially reduce waste in the floral industry. Plans are already underway to confirm the results through a larger study.”

To view the full article, visit https://cnw.fm/GB4Vj

About Golden Triangle Ventures Inc.

Golden Triangle Ventures is a multifaceted consulting company pursuing ventures in the health, entertainment and technology industries, with many additional projects being developed that provide synergistic values to these divisions. The company aims to purchase, acquire and/or joint venture with established entities that management can help assist and develop into unique opportunities. Additionally, GTVH provides a professional corporate representation service to different companies in these sectors while consulting on a variety of business development objectives. The goods and services represented are driven by innovators who have passion and commitment to these marketplaces. The company plans to utilize relationships and create a platform for new and existing businesses to strengthen their products and/or services. The three points of the Golden Triangle exclusively represent these three sectors in which the company aims to do business. For more information, visit the company’s website at www.GoldenTriangleInc.com.

NOTE TO INVESTORS: The latest news and updates relating to GTVH are available in the company’s newsroom at https://cnw.fm/GTVH

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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CannabisNewsBreaks – Cannabis Strategic Ventures (NUGS) Launches LA Dispensary Brand, Announces Cultivation Expansion

Cannabis Strategic Ventures (OTCQB: NUGS), an emerging leader in the U.S. cannabis marketplace, is beginning to deploy its licenses; that process includes the opening of the first Los Angeles location of MDRN (“MDRN”) Tree, the company’s customer-facing dispensary brand. After the opening of its LA location, NUBS anticipates utilizing another of its new licenses to establish an indoor cultivation facility. With up to 1,200 grow lights, the facility is expected to product two to three pounds of premium exotic cannabis flower per light per harvest, with the company projected an average of 5.75 harvests per year. Based on that production, NUGS is estimated the potential for total production capacity of more than 15,000 pounds of premium exotic cannabis flower per year. “After securing key licensing, we are wasting no time in deploying those assets to launch one of California’s top vertical cannabis models,” said Cannabis Strategic Ventures CEO Simon Yu in the press release. “MDRN Tree will be our factory retail store — our direct interface with our end-market community — where we plan on showcasing the cannabis flower produced at our NUGS Farm North cultivation site. This farm-to-sale model offers the potential to drive simultaneous gains in quality control and profitability, and I look forward to providing further updates as we make strides in this direction.”

To view the full press release, visit https://cnw.fm/SMtXv

About Cannabis Strategic Ventures

Cannabis Strategic Ventures is one of the largest publicly traded marijuana cultivators in the United States. The company is based in Los Angeles and incubates, develops and partners with category leaders within the cannabis and ancillary sectors. The firm’s NUGS brand experience provides operational and financial strategic partnerships and a range of essential services to emerging and existing cannabis consumer brands.

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CannabisNewsBreaks – Lexaria Bioscience Corp. (NASDAQ: LEXX) Announces Outstanding Results of Oral Nicotine Study

Lexaria Bioscience Corp. (NASDAQ: LEXX, LEXXW), a global innovator in drug delivery platforms, today announced that its recent oral nicotine absorption study NIC-A21-1 revealed that DehydraTECH(TM)-nicotine delivered via the oral pouch product format required only two to four minutes to deliver nicotine levels in blood plasma comparable to levels achieved at 45 minutes with concentration-matched controls. In addition, DehydraTECH-nicotine reached statistically significant peak blood plasma levels up to 10-fold higher overall than controls (p=0.004) while still clearing from blood virtually as quickly as the controls. “We are extremely pleased with the performance of our latest DehydraTECH-2.0 nicotine oral pouch formulations in this study,” said Chris Bunka, CEO of Lexaria. “Our technology was ten to twenty times faster in delivering comparable levels of nicotine into bloodstream than the peak of the concentration-matched controls and went on to far exceed their total delivery, which should provide much greater consumer satisfaction. Performance gains of this magnitude could be of great significance in enabling the oral pouch product category to offer improved nicotine satiety and effectiveness, with a goal of one day rendering pulmonary administration practices like smoking and vaping as obsolete.”

To view the full press release, visit https://cnw.fm/EnwFS

About Lexaria Bioscience Corp.

Lexaria Bioscience Corp.’s patented drug delivery technology, DehydraTECH(TM) improves the way active pharmaceutical ingredients (“APIs”) enter the bloodstream by promoting more effective oral delivery. Since 2016, DehydraTECH has repeatedly demonstrated the ability to increase bio-absorption with cannabinoids and nicotine by 5-10x and, in some instances with cannabinoids by as much as 27x compared to standard industry formulations, reduce time of onset from 1 – 2 hours to minutes, and mask unwanted tastes; and is also being evaluated for orally administered anti-viral drugs, non-steroidal anti-inflammatory drugs (“NSAIDs”) and more. DehydraTECH has also evidenced an ability to deliver some drugs more effectively across the blood brain barrier. Lexaria operates a licensed in-house research laboratory and holds a robust intellectual property portfolio with 21 patents granted and over 50 additional patents pending worldwide. For more information, visit the company’s website at www.LexariaBioscience.com.

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420 with CNW — Study Finds Cannabis Abuse Hasn’t Increased in States with Legalized Recreational Cannabis Use

A study published earlier this week found that cannabis abuse hasn’t risen in states that have enacted laws to legalize recreational cannabis. The study assessed the impact of recreational cannabis laws on the use of cannabis across ethnic and racial groups, tracking trends in usage between 2008 and 2020. For the study, the researchers analyzed data collected from more than 80,000 individuals.

Researchers discovered that less than 2% of individuals living in states that have enacted enabling laws for the recreational use of cannabis have been given a cannabis use disorder diagnosis. This is in contrast to the number of people living in states that are yet to legalize the plant that have a cannabis use disorder diagnosis.

The researchers also found that legalization laws did have an effect on cannabis use among people from different ethnic and racial groups, with their findings showing that Hispanics were 30-plus% more likely to indicate past-year use of cannabis following legalization. Likewise, Caucasians living in states that have legalized the recreational use of cannabis were roughly 20% more likely to report past-year use. This is in comparison with their likelihood of doing so when the use of cannabis hadn’t been legalized. However, the researchers saw little to no change in the behaviors of Blacks after laws allowing for recreational cannabis use were enacted.

The study also found that the daily use of cannabis across all age, ethnic and racial groups didn’t significantly increase even after cannabis was legalized for recreational use. This proposes that there wasn’t an increase in cannabis use disorder in these states.

The director of the Substance Use Epidemiology Unit at the Mailman School of Public Health, Columbia University, Silvia S. Martins stated that the use of marijuana only rose in specific demographic subgroups in the initial few years after adult-use marijuana was legalized for recreational use. Martins, who is the co-author of the study, explained that the group observed no increase in marijuana use disorder and in the frequency of marijuana use. In addition to this, the researchers observed no increases in the use of cannabis among teens aged between 12 and 20.

Thus far, 18 states have legalized marijuana for recreational use. The states of Washington and Colorado were the first to legalize the recreational use of cannabis in 2012.

Before marijuana was legalized in various states in the country, people of color were four times as likely to face criminal charges for use and possession of cannabis, in comparison with white people.

Opponents of marijuana legalization have often said ending prohibition would trigger a spike in cannabis use disorder cases, so industry players such as Flora Growth Corp. (NASDAQ: FLGC) may be glad that such misconceptions are being debunked.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

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420 with CNW — House Could Vote on Federal Cannabis Legalization Bill Next Week

America’s state-legal cannabis industry has been on quite a roll for the past couple of years. More than 30 states now allow medical marijuana, 17 states have legalized recreational cannabis, and the industry has generated billions of dollars in revenue. On top of that, it has created hundreds of thousands of new jobs, providing individuals and the state with revenue during the coronavirus pandemic while other industries struggled to stay afloat. Lawmakers have now set their eyes on federal legalization, especially now that the Senate, House and White House are under the control of the Democrats.

Just a day after a cannabis banking bill that would offer protections to financial institutions that work with the industry advanced, the House Judiciary Committee announced that it will be voting on a bill to federally legalize cannabis next week. The Marijuana Opportunity, Reinvestment, and Expungement (“MORE”) Act, which was introduced by House Judiciary Committee chairman Jerrod Nadler, will probably be voted on by the committee on Wednesday. According to the press release, the panel of legislators will consider a variety of bills during the meeting including Nadler’s MORE Act.

Nadler says the main aim of his bill is to federally decriminalize cannabis and invest in the minority communities that were disproportionately harmed by the decades-long war on drugs. Considered to be an unmitigated failure by most experts, the war on drugs had catastrophic consequences on Black and Hispanic communities in America, effects that those communities are still dealing with today. The MORE Act first passed the House last year but did not advance in the then-Republican-controlled Senate. But with the Democrats controlling both the House and Senate this year, industry players and reform activists are optimistic about the legislation’s chances.

On top of removing cannabis from the Controlled Substances Act, the MORE Act also has provisions that allow people with prior cannabis convictions to have their records expunged. It will also create a federal tax with the revenue being injected into community reinvestment and other social equity programs. Furthermore, the legislation contains language that protects immigrants from being denied U.S. citizenship because of marijuana use, prevents federal agencies from withholding benefits or security clearance over marijuana, and creates a pathway for the resentencing of individuals who are currently imprisoned due to marijuana offences.

Justin Strekal, the political director of NORML, has expressed his excitement about the bill receiving a vote at the House Judiciary Committee. With more than 30 states having already legalized cannabis and public support for marijuana at an all-time high, the vote is long overdue. The days of federal cannabis prohibition are at an end, he says.

Should federal cannabis prohibition end, the entire marijuana industry, including companies such as American Cannabis Partners, would likely heave a collective sigh of relief due to the disentanglement of many regulatory complexities the sector currently faces.

NOTE TO INVESTORS: The latest news and updates relating to American Cannabis Partners are available in the company’s newsroom at https://cnw.fm/ACP

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CBDNewsBreaks – The Alkaline Water Company Inc.’s (NASDAQ: WTER) (CSE: WTER) Alkaline88(R) and A88CBD(TM) to Exhibit at 2021 NACS Show

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, today announced that its subsidiaries, Alkaline88 and A88 Infused Products Inc., will be exhibitors at the 2021 NACS Show. The event is slated to take place from Oct. 6-8, 2021, at McCormick Place in Chicago, Illinois. According to the update, the A88CBD(TM) booth will be featuring the brand’s new line of six functional CBD waters powered by Vessl(R). “The 2021 NACS Show is a great opportunity for The Alkaline Water Company to showcase two strong brands. We’re looking forward to meeting buyers and sharing with them our Deliciously Smooth(TM) Alkaline88(R) and our six new A88CBD functional waters,” said Ricky Wright, president and CEO of The Alkaline Water Company. “Convenience stores sell billions of dollars’ worth of bottled water and they have been early adopters of CBD products. We’ve had outstanding growth in the convenience channel, and it remains a focus for us in fiscal year 2022.”

To view the full press release, visit https://cnw.fm/U1o26

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly recognized as a growing lifestyle brand, Alkaline88 created the A88 Infused(TM) Beverage Division in 2018 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused products includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils and bath salts as well as broad-spectrum hemp, powder packs, oil tinctures, capsules and gummies. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW — Federal Report Finds More Financial Institutions Are Working with Cannabis Businesses

Recently released federal data shows that the number of credit unions and banks working with cannabis businesses has increased in the last quarter. Figures show that by the end of June 2021, 706 financial institutions were actively serving marijuana clients. This is a slight increase from the 687 institutions recorded in the previous quarter.

The data, which was released by the Financial Crimes Enforcement Network, comes at a time when legislators are calling for Congress to protect credit unions and banks that work with the marijuana industry from penalties imposed by federal regulators. This is despite the 2014 Financial Crimes Enforcement Network guidance, which was introduced to help financial institutions navigate this space.

This means that until clear, statutory protections are enacted, either though an amendment attached to a must-pass defense legislation last week or a standalone measure that was approved by the House, the banking sector will remain reluctant to serve businesses that work with substances classified under Schedule I in the Controlled Substances Act.

This can be seen in last year’s figures, which show a consistent decline in the number of credit unions and banks that report having cannabis accounts.

In a statement, the Financial Crimes Enforcement Network stated that short-time drops in the number of depository institutions actively offering banking services to cannabis-related businesses could be explained by filers that exceeded the 90-day follow on SAR filing timeframe. SAR, or a Suspicious Activity Report in full, is a document that financial institutions and those linked to their business must file with the Financial Crimes Enforcement Network whenever there’s a suspected case of fraud or money laundering.

The network explained that sometimes filers took 180 days or more to file continuing activity reports, which went against the 90-day rule that states that a depository institution will no longer be counted as offering banking services until a new guidance-related suspicious activity report is received.

Previous reports from the agency show that it stopped including hemp-only businesses in its quarterly reports after the crop was legalized federally under the 2018 Farm Bill. This may account for some decline observed in earlier data. However, this language wasn’t included in the agency’s latest report. The agency didn’t include the possible effect of the COVID-19 pandemic on cannabis banking trends in its latest report.

The SAFE Baking Act, which was sponsored by Rep. Ed Perlmutter, has a high chance of being approved. This will allow it to provide safeguards to the financial sector.

As a growing number of financial institutions become more receptive to doing business with marijuana firms, the entire sector, including companies such as Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF), will have one less bottleneck to deal with.

NOTE TO INVESTORS: The latest news and updates relating to Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF) are available in the company’s newsroom at https://cnw.fm/RWBYF

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420 with CNW — Canadian Marijuana Sector Demands Changes to Policies Stifling Infused Drinks

The cannabis beverages segment has been receiving plenty of attention since 2020 when the first cannabis-infused drinks hit the market. Thanks to nano-emulsification technology, cannabis companies can now develop smoothly infused products consistently, a feat that gave them trouble in the segment’s early days. But, although cannabis technology has reached a level where customers can expect high-quality cannabis beverages, companies now have to deal with legislations that are inadvertently harming the young industry.

In Canada, restrictive cannabis regulations are preventing industry players from selling cannabis drinks in a familiar way and attracting new customers who would not have purchased cannabis products otherwise. With the world struggling to recover from the coronavirus pandemic and the resultant economic crisis, these restrictions are hurting cannabis companies that were already struggling. George Smitherman, president and chief executive of the Cannabis Council of Canada, says that alcohol drinkers are often surprised to hear that they can’t purchase cannabis drinks in a six-pack as they could with beer.

That’s just one of the restrictions only the cannabis industry is facing. Customers are also restricted to buying no more than 30 grams of dried cannabis or 2.1 liters of cannabis beverage per transaction. Furthermore, single marijuana-infused beverages sold in the country cannot contain more than 10 mg of THC (delta-9 tetrahydrocannabinol). Consequently, customers are limited to only five 355ml cans of cannabis beverage with 2 or 2.5 mg of THC or according to Webster, nine cans of Canopy Growth’s Deep Space 222 ml beverages, which contain 10mg of THC each.

The restrictions are frustrating for consumers and cause challenges for retailers because they are usually the ones who have to explain these rules to their customers, says Webster. Strangely, the restrictions create no problems for customers purchasing 17 cannabis vape cartridges with 5,950 mg of THC combined or 100 bottles of cannabis oil bottles with a combined 50,000 mg of THC in one transaction. Webster and other industry experts fear that this policy poses a legitimate health concern as it may encourage cannabis companies to focus their efforts on products that have high THC levels and less volume.

Health Canada has even acknowledged limiting public possession of cannabis beverages may inconvenience customers and inadvertently push them towards other products. The agency’s spokesperson Andre Gagnon says it is currently considering the input it received after recent consultations.

There is no doubt that any correction of the regulatory bottleneck around the volume of cannabis drinks one can buy will boost leading segment actors such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) since they are already making a mark under the existing conditions.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

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