Author: CannabisNewsWire (CNW)

About CannabisNewsWire CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge. To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only) For more information please visit https://www.CannabisNewsWire.com Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

420 with CNW — Vermont Legislators Introduce Bill to Decriminalize Drugs

Legislators in Vermont have introduced legislation that would put an end to criminal penalties on small amounts of illegal drugs. The bill, which was introduced last week, states that the dispensation and possession of small drug amounts would be subject to a referral to a substance-use health and screening service or a fine of up to $50 dollars. The legislation, dubbed H. 422, is sponsored by Reps. Logan Nicoll, Selene Colburn and 12 other legislators. Supporters state that the measure offers a public health approach to overdose deaths and drug use disorders.

In an email to a news outlet, Nicoll stated that the state had led in various ways with the approach to substance misuse prevention and substance use disorder treatment. However, Nicoll continued, too many residents of the state were lost annually to substances, adding that instead of treating drug abusers as patients, the state still treated them as criminals

Last month, another legislation H.309, whose focus is to eliminate criminal penalties imposed on fungi and plant-based substances such as DMT, ibogaine, mescaline and psilocybin, was introduced by Rep. Brian Cina. The measure was referred to the House Judiciary Committee, which has yet to schedule a hearing for the proposal.

In addition to the aforementioned changes, H. 422 would also set up a Drug Use Standards Advisory Board in the Health Department of the state. The board would be charged with setting personal-use supply and personal-use dosage amounts for regulated drugs. Individuals caught in possession of less than the personal use supply would have to pay a civil penalty of $50. Personal use supply is stipulated in the legislation as the amount possessed for consumption by an individual for any recreational, medicinal or therapeutic use.

During the 2020 November elections, the state of Oregon became the first state to eliminate criminal penalties on all drugs after Oregonians approved Measure 110, which had completion of a health assessment on paying a $100 fine for simple possession replace criminal penalties in the state.

While state legislators from other states have considered reforms similar to Oregon’s, to date no legislature has embraced the change in policy. Apart from lawmakers in Vermont, lawmakers in the states of Virginia, Washington State, Missouri, Kansas, Hawaii and Connecticut are also considering various drug and psychedelics policy reform legislation for this year’s session. Additionally, legislators in New York are currently considering a bill to decriminalize psilocin and psilocybin and a separate measure to decriminalize drugs in the state, which were both filed last week.

As lawmakers in Vermont are discussing how to decriminalize cannabis, several other states are reaping the fruits of full marijuana legalization. For example, the success of Gage Growth Corp. (d.b.a. Gage Cannabis) in Michigan can be seen as a microcosm of legalization in the state. The company employs dozens of people directly and pays ample taxes. Multiply this benefit by the number of licensed operators to obtain a picture of how economies can be transformed by this industry alone.

NOTE TO INVESTORS: The latest news and updates relating to Gage Growth Corp. (d.b.a. Gage Cannabis) are available in the company’s newsroom at https://cnw.fm/GAGE

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CannabisNewsBreaks – Pure Extracts Technologies Corp. (CSE: PULL) (OTC: PRXTF) (XFRA: A2QJAJ) Announces Order of Cutting-Edge Cosolvent Injection System

Pure Extracts Technologies (CSE: PULL) (OTC: PRXTF) (XFRA: A2QJAJ), a plant-based extraction company focused on cannabis, hemp, functional mushrooms and the rapidly emerging psychedelic sector, has ordered a state-of-the-art Cosolvent Injection System (“CIS”) from Vitalis Extraction Technology Inc. Pure Extracts will be one of the first companies in the world to receive this innovative system. Designed to achieve optimal ethanol cosolvent flow rate ranges for both cannabis and hemp extracts, the Vitalis CIS system balances extract quality with efficiency while keeping ethanol usage exceptionally low. Pure Extracts has a history of collaboration with Vitalis, owning and utilizing two of the company’s carbon dioxide extraction systems: the Q90 and R200 models. The CIS has been developed to strengthen Vitalis’ extraction systems, allowing the systems to reach dramatically faster throughput capacities while still producing higher-quality cannabis extracts. “We are very excited to be one of the first recipients of the Vitalis Cosolvent Injection System,” said Pure Extracts CEO Ben Nikolaevsky in the press release. “It will allow us to ramp up our production much faster than we had anticipated allowing us to offer our customers exceptional value while still producing the same high-quality oil extracts we are known for.”

To view the full press release, visit https://cnw.fm/Q8YVW

About Pure Extracts Technologies Corp.

Pure Extracts features an all-new, state-of-the-art processing facility located just 20 minutes north of world-famous Whistler, British Columbia. The bespoke facility has been constructed to European Union GMP standards aiming toward export sales of products and formulations, including those currently restricted in Canada, into European jurisdictions where they are legally available. On Sept. 25, 2020, Pure Extracts was granted its Standard Processing License by Health Canada under the Cannabis Act. In addition, the company’s stock began trading on the Canadian Securities Exchange (“CSE”) on Nov. 5, 2020. For more information about the company, please visit www.PureExtractsCorp.com.

About Pure Extracts Technologies Corp.

NOTE TO INVESTORS: The latest news and updates relating to PULL are available in the company’s newsroom at https://cnw.fm/PULL

About CanadianCannabisWire

CanadianCannabisWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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HempNewsBreaks – HempFusion Wellness Inc. (TSX: CBD.U) (OTCQX: CBDHF) (FWB: 8OO) Launches Probulin Probiotics in China Through World’s Largest Cross-Border Marketplace

HempFusion Wellness (TSX: CBD.U) (OTCQX: CBDHF) (FWB: 8OO), a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, through its wholly owned subsidiary Probulin Probiotics LLC, is offering products in China. The products are available on Alibaba Group Holding’s Tmall (“Tmall”) Global, the world’s largest cross-border online marketplace, with a reach of more than 750 million potential customers in China, Hong Kong, Macau and Taiwan. Calling the move a tremendous opportunity, the company plans to begin shipping product next week, with products available for purchase beginning March 29, 2021. The company anticipates having its Total Care Immune, Total Care, Daily Care, Women’s Health, Colon Support and My Little Bugs(TM) Total Care Probiotic for Kids offered on the site. Last year health supplements and probiotics were among the most popular categories on the Tmall platform. “Launching in China is a tremendous milestone and an unparalleled opportunity to educate the enormous Chinese market on the many health benefits of probiotics,” said HempFusion co-founder and CEO Dr. Jason Mitchell, N.D. “At Probulin, we stand on integrity, offering only the highest quality products and radical transparency throughout the entire process. We believe Probulin to be the first American company to deliver cold and protected probiotic supplements direct to Chinese consumers. In addition, our scientifically validated MAKTrek(R) 3-D Probiotic Delivery System is designed to protect and nourish the probiotics so that more can arrive alive in the gut. These two distinguishing factors result in a positive influence on the microbiome and overall wellness.”

To view the full press release, visit https://cnw.fm/KFqoB

About HempFusion Wellness Inc.

HempFusion is a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition. HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research and HF Labs, to approximately 4,000 retailers across all 50 states of the United States and select international locations. Built on a foundation of regulatory compliance and human safety, HempFusion’s diverse product portfolio comprises 46 SKUs (“SKUs”) including tinctures, proprietary FDA Drug Listed over-the-counter (“OTC”) topicals, doctor/practitioner lines and more. With a strong focus on research and development, HempFusion has an additional 30 products under development. HempFusion is a board member of the US Hemp Roundtable, and HempFusion’s wholly owned subsidiary, Probulin Probiotics, is one of the fastest-growing probiotics companies in the United States, according to SPINs reported data. HempFusion’s CBD products are based on a proprietary Whole Food Hemp Complex(TM) and are available in store or online. For more information about the company, visit www.HempFusion.com.

NOTE TO INVESTORS: The latest news and updates relating to CBDHF are available in the company’s newsroom at https://cnw.fm/CBDHF

About HempWire

HempWire (HW) is a dedicated information provider focused on (1) aggregating hemp-related news, (2) issuing HempNewsBreaks designed to update investors on the latest developments in the hemp market, (3) enhancing corporate news releases, (4) providing full-service distribution and social media offerings to public and private client-partners and (5) designing and implementing all-inclusive corporate communication solutions. HW is strategically positioned within the rapidly expanding hemp sector with a team of journalists working to help a growing roster of public and private companies reach a wide audience of investors, consumers and members of the media. We leverage a vast network of more than 5,000 key syndication outlets to deliver unparalleled visibility, recognition and content to the hemp industry. HempWire (HW) is where HEMP news, content and information converge.

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420 with CNW — Could Cannabis Legalization in Mexico Force a Federal Policy Change in Washington?

Mexico may soon become the biggest legal cannabis market in the world after the country’s Chamber of Deputies approved a legislation last week that would legalize recreational sales of cannabis. The Senate is expected to support the legislation in the days to come.

Mexico president Andrés Manuel López Obrador from the MORENA party strongly supports the bill. The president is expected to sign the legislation in the coming days.

Many speculate that this move may pressure President Joe Biden to federally legalize the plant in the United States as well since the country will be sandwiched between the two largest legal cannabis markets globally: Mexico and Canada.

To put it into context, Mexico has a population of roughly 130 million people. Legalizing marijuana at the national level would make it the biggest country to do so as the other two nations that have done so, Uruguay and Canada, have a 3.4 million and 37.6 million people respectively. Even when combined, however, their populations don’t make up even a third of Mexico’s population.

Director of the Mexico Institute at the Wilson Center Andrew Rudman mentioned that, with many of the U.S. House members representing states with legal marijuana markets, the federal government of the United States may be pressured to legalize or decriminalize the plant or at least, loosen restrictions on it. Earlier in December, the U.S. House approved bills that would do away with past cannabis convictions and end federal penalties for cannabis possession. With Democrats being the majority in the Senate under the Biden administration, the likelihood for cannabis restrictions being loosened has increased. However, some marijuana policy watchers are doubtful that there will be a huge change made with regard to federal policy any time soon.

The president’s stance on the matter doesn’t seem too positive on the federal legalization front either. President Biden has stated that he wants to broaden medical research on cannabis and end criminal penalties but does not support full legalization of cannabis. On the other hand, Vice President Kamala Harris was a sponsor of the Senate version of the legislation that the House approved in the last session.

Despite his stance on full cannabis legalization, President Biden nominated Xavier Becerra, who up until recently was the California Attorney General, to be the Health and Human Services secretary. Becerra is a strong backer of cannabis legalization, and many are hopeful that under his leadership, Health and Human Services could revise its 2015 outlook that stated that cannabis had no medicinal benefits.

Many companies have opted to operate within the state-legal cannabis markets as they wait for any reforms to be implemented at the federal level. One such entity is Golden Leaf Holdings Ltd. (CSE: GLH) (OTCQB: GLDFF) which, through its five brands, is thriving in California, Nevada and Oregon.

NOTE TO INVESTORS: The latest news and updates relating to Golden Leaf Holdings Ltd. (CSE: GLH) (OTCQB: GLDFF) are available in the company’s newsroom at https://cnw.fm/GLDFF

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420 with CNW — US Firms Gear Up to Enter Legal Mexican Marijuana Market

The wave of cannabis reform sweeping across the world has finally reached Mexico, and some American cannabis operators are already seeing gold. Canada, several states in the United States and some European countries have already legalized cannabis in various forms, and for most legal cannabis markets, cannabis has proven to be an insanely lucrative product. Not only are stakeholders reaping big rewards, but local governments are also receiving millions of dollars in tax revenue from the industry.

Last week, the Chamber of Deputies allowed the sale of cannabis products as well as the possession of small amounts of cannabis. Additionally, individuals would be able to consume cannabis in their homes as long as no minors are present. The legislation, which already has the Senate’s stamp of approval, will head back to the Senate where it will more than likely pass and be published, says Raul Elizalde, CEO of HempMeds.

With the legislation in play, now would be a great time for American, Canadian and international companies to invest in Mexico, he says. The Senate initially passed the law with little changes, he says, and it will essentially legalize the cultivation, harvest, processing, transportation, and sale of cannabis and cannabis products. However, it will take some time before retailers can start selling cannabis to the masses, thanks to an April 30 Supreme Court-imposed deadline.

According to Elizalde, the earliest Mexico will see the legislation’s final guidelines will be March 2022. He concedes that it isn’t a perfect law and it could run into plenty of challenges, especially from companies that don’t agree with the legislation and want it changed to suit their agenda. For instance, end-to-end licenses, which were introduced via an amendment in the lower house, may see pushback from some stakeholders. These licenses would allow companies to handle harvesting, processing, distribution and sales, similar to vertically integrated companies in the United States.

The state-legal cannabis industry in the U.S. is still bogged down by plenty of issues despite its relative success, chief among them being the patchwork of cannabis legislation in different states and municipalities. Fortunately for future cannabis companies in Mexico, only one legislation, rather than several different ones, will govern the country’s cannabis industry.

Elizalde’s confidence in the bill is warranted given the support it has received from President Andres Manuel Lopez Obrador’s party. His company, which is a subsidiary of Medical Marijuana Inc., was the first American company \allowed to import hemp supplements into the country. As the legislature works out the details of the cannabis legislation, the company hopes to gain a foothold in Mexico’s cannabis industry as well.

As Mexico works its way through the cannabis legalization process, companies in mature markets in North America are raising the stakes. For instance, XPhyto Therapeutics Corp. (CSE: XPHY) (OTCQB: XPHYF) (FSE: 4XT) has plans to finish the clinical trials for its cannabis-based drug candidates, including an oral strip, to treat spasticity resulting from multiple sclerosis.

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420 with CNW — Mexico’s Chamber of Deputies Approves Marijuana Legalization Bill

Last week, the majority of the legislators in Mexico voted to legalize cannabis for recreational purposes, despite some of the legislators rejecting the legislation as they had health concerns. The Mexican Chamber of Deputies passed the bill with 23 abstentions, 129 votes of opposition and 316 votes in favor of the bill. This approval is a step forward by legislators to decriminalize cannabis, with senators having approved another version of the legislation in November last year. There were some changes that were made to the bill that senators voted on in this recent session.

Earlier in January, health authorities in Mexico had issued rules to secure pharmaceutical production and medical use of cannabis derivatives.

In last week’s move, lawmakers voted to publish the federal law for the regulation of marijuana, in addition to approving changes to the federal Penal Code and the General Health Law.

The legislation will decriminalize the possession of up to 28 grams of cannabis, with users being required to get a special permit to allow them to grow cannabis plants on their premises as well as a special permit to import, export, transform and research on cannabis. Presently, it is illegal to be in possession of more than five grams of cannabis.

Conadic, which is the National Commission Against Addictions, makes up part of the ministry of health. It will be in charge of the promotion and regulation of cannabis, which isn’t what the Senate had agreed on. Instead, the Senate had agreed to create a Mexican institute for the control and regulation of marijuana.

Additionally, the chamber of Deputies also voted to permit ownership of six plants in each household and eight if there were two consumers. This differs from what the senators had approved in November, which was four plants. The bill will be advanced to the Senate, where the changes will be reviewed before the final law is voted upon. The MORENA Party, which is the ruling party, is confident that the bill will be approved, arguing that the legislation could help address drug cartels in the country.

For the longest time, the country has waged a war on powerful drug cartels, with thousands of lives being lost each year due to violence. If the new legislation is approved, it will make Mexico one of the biggest regulated markets for marijuana in the world. Additionally, Mexico would become the third country globally to legalize recreational use of marijuana nationwide after Canada and Uruguay.

However, some critics have concerns that the legislation would make cannabis more accessible to children.

There needn’t be a lot of alarm about Mexico’s planned legalization of cannabis as not all companies in jurisdictions with legal marijuana markets make products that make users “high.” For example, California-based Green Hygienics Holdings Inc. (OTCQB: GRYN) specializes in the cultivation and processing hemp for the production of medicine-grade products.

NOTE TO INVESTORS: The latest news and updates relating to Green Hygienics Holdings Inc. (OTCQB: GRYN) are available in the company’s newsroom at http://cnw.fm/GRYN

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420 with CNW — Colorado May Soon Make Sweeping Changes to Its Marijuana Legalization Laws

Despite being relatively young, the state-legal cannabis industry in the United States has made plenty of strides in just a couple of years. The industry is incredibly lucrative, earning millions in tax revenue at a time when state coffers are running dry, and creating thousands of employment opportunities. These days, the cannabis market has become flooded with high-potency products, with cannabis retailers in the U.S. selling $797 million worth of concentrates in 2020. According to some lawmakers in Colorado, this trend is worrying, especially for the nation’s children.

Back in 2014, Colorado made only 14% of the medical and recreational cannabis in the state, with cannabis flower making up most of the sales. By 2019, however, cannabis flower made up less than 50% of the market while concentrates made up one-third. With high THC concentrates becoming more popular and even more accessible, some lawmakers and political groups are worried about teenagers who have no idea about the long-term impact of frequently indulging in concentrates.

Consequently, lawmakers are currently working on legislation to regulate the state’s cannabis industry more tightly. The legislation, which would be the largest cannabis bill since Colorado allowed recreational cannabis back in 2012, contains several proposals that would put the state’s cannabis industry under a tighter leash. That legislation includes a requirement that people only obtain medical marijuana cards in person to ensure doctors and patients have a relationship, better data collection so the state enforces purchasing limits more strictly and a possible cap on THC potency.

Although supporters say the proposal is meant to protect the state’s children, stakeholders and cannabis advocates say it would regress the industry to a level of “soft prohibition” and increase racial inequality within the cannabis industry. The proposal’s public face, Rep. Yadira Caraveo, is a Democrat who was a pediatrician before entering public service. Over the last few years, she has seen an increased number of teenagers who use cannabis concentrates frequently, she says.

Wanda James, owner of Denver-based Simply Pure Dispensaries, sees it differently. Teenagers using cannabis concentrates more frequently isn’t a business issue but a parenting issue, James says. She is one of the state’s few dozen Black cannabis business operators compared to the nearly 2,000 white operators in the state. You can buy a truckload of high alcohol content spirits such as Everclear at a liquor store, she says, but state lawmakers don’t seem to want to install purchasing limits or limit its 95% alcohol content.

Caraveo’s bill would place a cap on concentrates (no percentage has been set yet), create a database of individuals who buy more than Colorado’s daily purchasing limits, and ban medical marijuana patients from applying for or renewing their medical cannabis cards online. The legislation is still in negotiations.

Across the border in Canada, many firms are thriving under the favorable cannabis laws implemented by Health Canada. For example, Pure Extracts Technologies Corp. (CSE: PULL) (OTC: PRXTF) has distinguished itself as the undisputed leader of the marijuana extracts segment in the country.

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CBDNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Announces Participation in 33rd Annual ROTH Conference

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products sold under the brand names Alkaline88(r), A88 Infused(TM), and A88CBD(TM), will be participating at the 33rdannual Virtual ROTH Conference taking place March 15–17, 2021. WTER’s participation will include CEO Ricky Wright attending one-on-one meetings with any interested conference attendees. WTER is well recognized for its flagship product — Alkaline88, which is a leading alkaline water brand. Alkaline88 is available in bulk and single-serve sizes as well as eco-friendly aluminum packaging options. The conference is hosted by Roth Capital Partners LLC, a relationship-driven investment bank that is committed to serving emerging-growth companies and their investors. Because Roth is a full-service investment bank, it is able to offer capital raising, M&A advisory, analytical research, trading, market-making services and corporate access.

To view the full press release, visit https://cnw.fm/5RDRt

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88(R) launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in seven unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules and gummies. To learn more about the company, please visit www.A88CBD.com and www.TheAlkalineWaterCo.com.

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CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW — How CBD Oil Differs from CBD E-Juice

Legalized after decades of prohibition by the 2018 Farm Bill, CBD quickly became one of the most popular products on the market. The hemp extract has potent medicinal properties, making it effective against a wide range of medical conditions. Since CBD does not intoxicate users, plenty of people have been using it to help address a variety of issues, with CBD oil and CBD e-juice (vape juices) being among the most popular means of consumption.

CBD oil was the original method of consumption when CBD became legal, but industry growth coupled with advances in technology led to the popularity of CBD e-liquid. So what is CBD oil and vape juice, and how do the two differ?

CBD oil is the cannabidiol extract that is derived from the hemp plant. Although users can consume CBD in its oil form, usually sublingually or orally, it can also be formulated into tinctures, edibles, and capsules. CBD oil products can be taken orally but cannot be smoked or vaped. CBD oil is usually extracted with food-grade oils such as olive or coconut oil that the body can easily digest and absorb. However, these additives make CBD oil too viscous to be smoked or vaped.

CBD e-juice and vape liquids, on the other hand, are designed for vaping. Unlike CBD oil, which is viscous and does not vaporize easily due to the food-grade oils used during extraction, CBD vape juice comprises CBD oil extract coupled with a thinning agent. Common thinning agents include medium-chain triglyceride (“MCT”) oil, vegetable glycerin (“VG”) and propylene glycol (“PG”), and these agents reduce the CBD oil’s viscosity, allowing the vape juice to heat and vaporize easily. Users have to use specialized vape pens that heat the CBD e-juice until it vaporizes and can be inhaled.

Any form of CBD oil that is taken orally will take a while to kick in as the oil first has to be digested before the body metabolizes the CBD, usually in 30 to 60 minutes. The caveat is that the effects will last anywhere up to 12 hours. CBD e-juices take much less time to kick in because they are inhaled, and consumers can start feeling the effects in as little as 30 seconds. However, the effects only last a maximum of five hours, much less than CBD oil.

Both methods have their pros and cons, but at the end of the day, they both deliver cannabidiol to the system. CBD oil may take longer to kick in, but its effects last much longer. And while CBD vape juice doesn’t stay in the system for as long, it offers quick relief. Individuals thinking about consuming CBD should consult their health-care professional.

Of course, CBD oil and CBD e-liquids aren’t the only products that exist. Cannabis companies manufacture different CBD products to serve the needs of different consumers. For example, The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) makes a variety of CBD-infused products that include gummies, salves, bath salts and beverage shots.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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420 with CNW — Cannabis Stores Benefit from Consumer Loyalty Programs

Ever heard of loyalty programs? This marketing strategy allows brands to offer special offers, discounts and points to their consumers as a reward for brand loyalty. The strategy is being used by regulated marijuana retailers in Canada as well as in the United States.

Providing these perks to loyal customers comes at a price, but operators of loyalty program assert that the benefits easily outweigh the costs.

Recent data provided by Headset, a cannabis analytics company based in Seattle, demonstrates how loyalty programs influence shopping habits. According to Cooper Ashley, a data analyst from Headset, nearly 50% of marijuana stores in the state of Washington use a loyalty program. Over a three-month period, the average basket spend among retailers who had loyalty schemes was 13% higher than the average spend by customers who did not have loyalty programs. This ends up being almost $38 in additional spending.

Additionally, loyalty program baskets were found to have more commodities per basket with moderately higher commodity prices. Ashley stated that this was a notable advantage to having a loyalty scheme, as consumers tend to have bigger transactions. Ashley also explained that majority of the time, if a store was gathering consumer data, it would be connected with a loyalty program.

Understanding how loyalty programs influence consumer behavior could be used to aim promotions to the most valuable consumers of a store.

Planet 13, a marijuana dispensary which operates in Las Vegas, provides a loyalty member program that is accessible by out-of-state shoppers and also serves residents of the state, offering in-state shoppers extra benefits. All who take part in the loyalty program receive text-message notifications about deals and can accumulate reward points with purchases made.

Planet 13’s VP of sales and marketing noted that residents from Nevada were given a 20% discount off items that are regularly priced while loyalty members were allowed access to the store promotions such as daily deals.

In Canada, a major marijuana retail chain that owns various store brands including Canna Cabana and High Tide operates a loyalty scheme known as Cabana Club. Andy Palalas, the company’s chief revenue officer, stated that the country’s restrictions on using incentives to sell marijuana prevent the company from providing certain loyalty benefits. Despite this, however, other perks, such as giving a 5% discount on items that are regularly priced, are allowed. Palalas asserted that simple discounts helped increase loyalty program sign ups.

Another factor that is likely to impact client behavior is the rapid advances being made within the medical cannabis segment. For instance, RYAH Group Inc. has brought to market devices that leverage technology so that it is possible to precisely control the dosage of medicinal cannabis products such as dry herb, which is inhaled. Such devices are likely to make more patients comfortable taking cannabis medicines, and this will impact product sales.

NOTE TO INVESTORS: The latest news and updates relating to RYAH Group Inc. are available in the company’s newsroom at https://cnw.fm/RYAH

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