Results from a new survey conducted in the City and County of Denver show that more teens are choosing not to consume marijuana. Denver believes that the improved results in teen consumption are because of the marijuana youth prevention campaign, which is based on facts.
The campaign, which is referred to as the High Costs Marijuana Youth Education and prevention, was formed to educate the youth within their state on the effects of underage consumption on their passions, pursuits, and future.
Instead of using scare tactics, the campaign is focusing on providing the youths with facts peer-to-peer so that they can engage in accurate and empowering peer-to-peer conversations. However, in the past, campaigns did not focus on education as their primary goal of drug prevention.
In the 1980s and 90s, drug prevention campaigns used scare tactics and fear. Browsing the internet for drug-related commercials that date several decades back, you will find an ad where an egg is cooking on a pan, and the narrator likens the sizzling egg to your brain on drugs.
In other commercials, the slogan ‘Just Say No’ was used to advise students to ward off peer pressure. Campaigns that targeted drug-using parents used lines that said ‘parents who use drugs, have kids who use drugs.’
The current marijuana youth prevention campaign, which was started in 2017 in Denver, is working because it has adopted a different approach to educating rather than instilling fear.
According to the Director of Communications at the Department of Excise and Licenses for the City and County of Denver Eric Escudero, the High Costs campaign has a goal of providing facts to children to prevent kids from underage consumption of marijuana.
Escudero also said that they give the kids information on issues that they care about, advice such as how marijuana consumption can affect their scholarship, getting a driver’s license, as well as their health and laws. He also noted that some kids make the decision not to use marijuana on their own.
The survey, which was conducted by Insights Lab, took place from mid-November to mid-December. The number of teens who participated in the study was 537 between the ages of 13 through 18.
- The survey found that 56% of the respondents were familiar with the campaign.
- Eighty-one percent of the participants between the ages of 13 and 17 were not currently using cannabis, which is higher than in 2018, which consisted of 80%.
- The majority of the teens were familiar with the campaign, and they agreed that its message was clear, educational, and 75% percent said it was also likable.
Although the number of teens who participated in the survey was small, the City and County of Denver are hoping that it represents the whole of Denver youth population.
Experts agree that cannabis industry actors like MCTC Holdings Inc. (OTC: MCTC) are happy with the changed way in which authorities are trying to reach the youth. Accurate unbiased information empowers someone to make the right decisions rather than scaremongering in this day and age when information is readily available online.
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