Author: CannabisNewsWire (CNW)

About CannabisNewsWire CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge. To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only) For more information please visit https://www.CannabisNewsWire.com Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

420 with CNW – Canopy Rivers Invests in New Zealand Agri-Tech Company

Canopy Rivers, one of the largest growers and suppliers of medical marijuana in the world, has invested $1.5 million in BioLumic, an agri-tech company based in New Zealand. The funds are intended to help the agri-tech company to develop UV treatments which can boost the performance and yield of marijuana plants.

Warren Bebb, the CEO of BioLumic, said that he was glad that companies from around the world were starting to pick interest in what his company is doing. Bebb attributes this interest to the results which they have already obtained for other flowering plants, such as tomatoes, soybeans, lettuce and strawberries.

The New Zealand parliament recently passed a law to give terminally ill patients a legal defense to possess and use cannabis (an illegal substance). This amendment has paved the way for companies with interests in medical cannabis to position themselves to get a share of the global medical cannabis industry which is predicted to grow to an $80 billion industry within the coming five years.

BioLumic is excited to take a shot at making a difference in the life of someone suffering from a terminal illness. The UV treatments developed by the company have already shown that performance and yield can increase by up to 40 percent. Test crops have been grown in various countries, such as Spain, Britain and Mexico.

Dr. Wargent, one of the co-founders at BioLumic, says that his company is unique because of the shorter time they need to treat plants. For example, they need just a week or two to treat seedlings and only a few minutes to treat seeds.

Once the scientists have treated the seeds or seedlings, no other treatment is required for the rest of the life of that plant.

Wargent, a photobiologist, explains that he started out by testing his revolutionary technology on just a few plants that he left within his bedroom. Last year, he and Bebb opened a state-of-the-art UV research and development facility at Massey University.

While the founders weren’t sure which exact direction their company would take, they were in agreement that it should become a unicorn (a start-up which grows to be worth at least $1 billion).

The investment by Canopy Rivers and other entities has helped BioLumic to get its journey to unicorn status underway. The funding from Canopy Rivers will also go towards expanding the Artificial Intelligence program of BioLumic in addition to upgrading security at their trial facilities around the world.

Marijuana Company of America Inc. (OTCQB: MCOA) and Lexaria Bioscience Corp. (CSE: LXX) (OTCQX: LXRP) congratulate BioLumic upon landing such a major client in the cannabis industry and hope that their partnership results in a method to take medical marijuana production to a new level of efficiency.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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Growing Media Coverage, Celebrity Endorsements Lead to Soaring CBD Popularity

CannabisNewsWire Editorial Coverage: Growing media attention and celebrity acceptance is fueling rising popularity of CBD.

Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) (WLDFF Profile) is one of the companies benefiting most from this attention, with its products featured in Kim Kardashian’s baby shower and the new Saks CBD salon. Aurora Cannabis Inc. (NYSE: ACB) is working with the UFC (Ultimate Fighting Championship) and its athletes in clinical studies involving pain management, inflammation, injury, exercise recovery and mental well-being. Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF) recently acquired Beboe, a luxury cannabis brand founded in California. With this growing CBD popularity, HEXO Corp. (NYSE American: HEXO) announced that it has become the first cannabis company to join Food & Consumer Products of Canada (FCPC), the largest voice of the Canadian food, beverage and consumer products industry. And Aphria Inc. (TSX: APHA) (NYSE: APHA) has been awarded a fifth lot for the cultivation of medical cannabis in Germany as part of the company’s previously awarded license from the German Federal Institute for Drugs and Medical Devices.

  • Kim Kardashian’s CBD-themed baby shower splashed across business wires, tabloids, and social media.
  • High-profile appearances and placement are boosting upper-end CBD brands.
  • Broad media coverage is normalizing and drawing ever more customers to the sector.

To view an infographic of this editorial, click here.

CBD Whips Up Media Storm

Recent months have seen CBD in the media spotlight more than ever before. The relaxing natural compound, derived from hemp and cannabis plants but without the psychoactive qualities of THC, has been grabbing attention across the internet and in print and broadcast media. What was a fringe interest only a few years ago has now grown into the subject of unceasing mainstream attention.

Some of the coverage comes from news reports and opinion pieces, while the recent legalization of hemp in the United States has sparked interest from virtually every sector of society. With CBD products now on sale in a growing number of shops across a growing number of states, attention has also come from social media influencers, fashionistas and lifestyle writers. Even celebrities and athletes are in on the act, with CBD products appearing in the hands of the rich and famous — a sure signal of widespread popularity in the media age.

Garnering Celebrity Support

One of the brands reaping the benefits from this flurry of media attention is Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF), a premier creator and marketer of plant-based health and wellness products. Headquartered in Vancouver, British Columbia, Wildflower has rapidly expanded its footprint out of Canada and into the United States as the country has become increasingly hospitable to CBD products. The company is focused on building brands around plant-based products, appealing to those looking for natural way to relieve pain, relax and be healthy.

CBD is an important part of Wildflower’s stable of brands. Its Wildflower Wellness brand provides capsules, tinctures, vaporizing liquid and other CBD-infused products, all designed to support relaxation, health and wellness. With its unique combination of high-quality, effective natural products, the brand is designed to appeal to those looking to escape the stresses of modern life and has been embraced by consumers through North America.

Little wonder Wildflower products showed up at Kim Kardashian’s recent baby shower. Kardashian and her husband, Kanye West, recently welcomed their fourth child — and second born by surrogate. In preparation for the event, Kardashian threw an extravagant and well-reported baby shower. To help guests relax and prepare to celebrate the “calm before the baby storm,” the Keeping Up with The Kardashians star threw a CBD-themed baby shower, featuring a DIY makeup station and a group session sound bath. The event included such tranquil activities as massages, flower arranging and mixing CBD oils to create personalize shower gifts.

As part of the event, Kardashian encouraged her guests to enjoy a relaxing puff of Wildflower’s vaporized CBD products. A Wildflower vaporizer was featured in pictures from the party, as celebrities made the most of what CBD has to offer.

This isn’t the first time that Wildflower products have found their way into celebrity hands. Wildflower goods were selected for inclusion in the 2019 Four Seasons Hotel Hollywood Swag Bags, given to nominees, presenters and actors staying at the hotel for this year’s Oscars. With CBD becoming not just acceptable but fashionable, Wildflower was a natural fit for a hotel wanting to make a good impression on its celebrity guests.

The cachet of CBD as a prestigious, high-profile consumer product has been further reinforced by the creation of a CBD salon within the shop at Saks Fifth Avenue. Directly connecting CBD with other high-end brands and the concept of luxury shopping firmly stakes out CBD’s place within the luxury goods market. And once again, Wildflower has garnered high-profile visibility among the products on display.

Media Eyes Up CBD

This move into celebrity culture and the high-end shopping market has come alongside growing media attention for CBD brands.

The arrival in Los Angeles of prominent Long Island beauty boutique Botanica Bazaar gave Vogue reason to cover a range of products including CBD tinctures. For this part of the article, the magazine focused on Wildflower’s products. The company’s strongest CBD remedies, its tinctures have been designed to counter one of the big problems with cannabinoid products — the sometimes unpleasant taste. Wildflower has tackled this challenge by adding natural flavorings to create a product that’s recognized for its flavor as well as its relaxing qualities.

The Vogue piece garnered positive coverage for CBD in general, with Botanica Bazaar’s owners talking about how the pain-relieving power of these products had won a growing number of loyal customers. The article also provided even more positive coverage for Wildflower, with the writers noting that “Wildflower’s CBD tinctures and vapes not only kill the aesthetics game, but also taste good.”

Coverage of broader cannabis culture has brought CBD brands to the attention of a receptive audience. When Vice presented an article on the best female-owned brands in the cannabis sector, the magazine included Wildflower in a section on pain-relieving spa products. A pain-relief product designed to tackle muscle, joint and back pain, the CBD+ Healing Stick was recommended in the article as a useful cure for menstrual pain.

Buzzfeed went so far as to publish an article on why readers should be buying CBD Christmas gifts for everyone, including featured recommendations for products their readers might want to pick. These included a lip butter, truffles and CBD-infused sparkling water, showing the wide range of options now available to the CBD consumer.

Wildflower once again stole the limelight. The company’s disposable CBD vaporizer pen proved to be just too good to leave out of the recommendations. All in all, the company has received mention in more than 15 different articles and media pieces, touting Wildflower and singing the praises of their CBD products.

CBD’s Growing Press Presence

It seems like hemp and CBD can’t help but make news. And other companies besides Wildflower are enjoying the media attention.

Aurora Cannabis Inc. (NYSE: ACB) has begun an exclusive, multiyear, multimillion dollar, global partnership with UFC to advance CBD research. The Edmonton-based cannabis producer said it will work with the fight league’s athletes to study the effectiveness of the plant in treating pain management, inflammation, injury, exercise recovery, and mental well-being. “This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes,” said Aurora CEO Terry Booth. “The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”

With its acquisition of Beboe, Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF) gains geographic exposure to the California and Colorado markets, as well as a high-end luxury brand to fill out its brand portfolio. Beboe was founded by fashion executive Clement Kwan and celebrity tattoo artist Scott Campbell and has been dubbed the “Hermes of marijuana” by The New York Times. Beboe products, which include rose-gold vaporizer pens, edibles, and CBD-infused drinks, have already earned their way into 125 retail locations in California and Colorado, and the company had already signed a deal with luxury department store Barney’s New York to open a luxury store called the High End, which opened on the fifth floor of Barney’s flagship Beverly Hills store in late March.

As the first cannabis company to join FCPC, HEXO Corp. (NYSE American: HEXO) continues on its journey to bring its brand value, cannabinoid isolation technology, licensed infrastructure and regulatory expertise to established companies. “HEXO is thrilled to be the first cannabis company to join the Food & Consumer Products of Canada, an established and industry leading association in the consumer-packaged goods space,” said HEXO co-founder and CEO Sébastien St. Louis. “We look forward to working with FCPC and all their members to forge new relationships and potential partnerships. It is an exciting time to be in the ever-evolving cannabis industry.”

Aphria Inc. (TSX: APHA) (NYSE: APHA) was provisionally awarded the fifth cultivation lot in Germany through its subsidiary, Aphria Deutschland GmbH, or Aphria Germany. The lot was secured following a review by a German court, which affirmed the BfArM’s decision. Aphria Germany has now won the maximum output from the German tender process — a total of five lots — and is the only licensed producer in Germany with permission to grow all three strains of medical cannabis approved by the BfArM.

As CBD’s cultural presence grows, companies with a strong media presence and the attention of celebrities and athletes seem certain to benefit.

For more information on Wildflower Brands, visit Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW – Nebraska Legislators Start Debating Medical Marijuana

Lawmakers in Nebraska started debating a proposal to legalize medical marijuana in the state as cannabis advocates pushed to put the matter before voters next year.

Cannabis advocates are unhappy about the legalization bill because, in their view, it is too narrow and restrictive. For example, the bill bans the smoking of medical cannabis yet advocates see smoking as one of the cheapest ways for patients to get their dose of medical cannabis. Other forms require processed cannabis, which is more expensive, so medical marijuana will be out of the reach of many patients if smoking it isn’t allowed.

The activists also have serious concerns about what the bill has to say about qualifying conditions. The proposed law recommends that patients who want to use medical marijuana must have their qualifying condition certified every 90 days. This step is cumbersome and will inconvenience patients a great deal, they say.

Just having a listed qualifying condition will also not be enough to get one on the medical cannabis program. Other requirements must be met as well. For example, patients suffering from a terminal illness can only use medical marijuana if they have less than a year to live, while those with chronic pain must have had it for longer than three months without getting any improvement after taking non-opioid medications.

The debate on this bill was so polarized that the Speaker was forced to halt it barely three hours after it commenced. The sponsors of the bill, such as Sen. Anna Wishart, see no chance of the bill getting sufficient support to pass on the floor of the legislature after witnessing her colleagues spend more time talking about recreational marijuana rather than discussing the bill before them.

Supporters are now considering putting the matter before voters using a ballot measure during the elections next year. They feel that letting voters decide will result in a less restrictive law which is truly aligned with the needs of patients.

For example, the petition will include a call to allow home cultivation of medical marijuana so that patients can reduce how much they have to spend on medical cannabis products.

However, getting medical marijuana legalized through a ballot measure will not be a walk in the park as there are groups which are opposed to any form of marijuana legalization in the state. Some protestors have been describing themselves as “marijuana refugees” who fled from other states where marijuana is legal to Nebraska where the substance hasn’t been legalized either for medicinal or recreational use.

The activists will therefore have to do a lot of work to secure a majority vote if the initiate is to register success. Hemptown USA and Green Hygienics Holdings Inc. (OTCQB: GRYN) wish that the legislators had been more objective and spared the voters the lengthy process of using a ballot measure to give patients another treatment option for their conditions.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – The Emerald Cup Expands to Europe

For those who may not know, the Emerald Cup can be described as the world championship for the outdoor cultivation of marijuana. This competition is held every year in California. This year, the Emerald Cup is debuting in Europe after the organizers teamed up with the organizers of Product Earth Expo-Fest held in the U.K each year.

The two entities announced their partnership at the start of this week and they plan to use the UK event in August to showcase what growers from the Emerald Triangle have to offer the rest of the world.

James Walton, the founder of Product Earth Expo-Fest, revealed that the partnership with the Emerald Cup was a natural result of the two entities sharing the common objective of showcasing the future of cannabis cultivation around the world.

Walton explains that he came up with the concept of the Expo-Fest after thinking deeply about how he could combine his love for music and his passion for the cannabis industry. He was therefore pleasantly surprised to learn that the Emerald Cup in California was doing exactly the same thing, hence the partnership.

Taylor Blake, the co-producer of the Emerald Cup admitted that he didn’t know that strains and brands from California were a big hit in Europe, and he was excited to learn that the Emerald Cup had played a big role in building those brands across the Atlantic.

Expanding to Europe will therefore give California cultivators a bigger stage on which to showcase their products, and this will result in a bigger footprint for those products in the global cannabis industry.

The August even will be held between the 23rd and the 25th of the month. The major highlights of the planned event include cannabis genetics panels which will discuss how cannabis strains have developed and continue to be developed in order to address the unique needs of different groups of consumers.

There will also be Question & Answer sessions with the best cultivators from California, workshops about cannabis production and harvest, as well as many focus groups on various aspects of the industry. And, of course, there will be plenty of music for the event attendees to enjoy as they soak up all the information that they can absorb about outdoor cannabis cultivation.

Come December this year, all eyes will be on Santa Rosa, California where this year’s edition of the Emerald Cup will be held. Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Geyser Brands Inc. (TSX.V: GYSR) wish the new partnership between the Emerald Cup and Product Earth Expo-Fest many years of fruitful collaboration.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – New York Legislators Introduce New Marijuana Legalization Bill

The sponsors of the first recreational cannabis bill in New York have now introduced a new bill which will replace the one that wasn’t included in the budget framework read early this year. The sponsors of this new bill are convinced that this version stands a higher chance of success because it incorporates the ideas suggested during negotiations prior to reading the budget.

Sen. Liz Krueger (D-Manhattan) says that the new bill creates a single government entity which will be responsible for regulating all the cannabis and cannabis-related products, such as hemp and CBD products.

Hemp and CBD products are included in this bill in order to remove the legal gray area since those products aren’t currently covered by any existing law. By including these products in this bill, the lawmakers want to save the time and resources which would have been used to draft and pass a separate bill for those products.

Crystal Peoples-Stokes, the Assembly Majority Leader and longstanding supporter of cannabis legalization, says that the new bill also has a social equity provision through which a portion of the tax revenue collected will be allocated for spending in communities which suffered the worst of the futile war on drugs.

Other provisions of the bill deal with expunging past criminal records, helping people from disadvantaged communities to enter the legal cannabis industry and agreeing on a taxation structure.

One major issue that was divisive was the home cultivation of marijuana. Opponents of cannabis legalization don’t want this included in any legalization law, while supporters, such as New York Mayor Bill de Blasio, insist that home cultivation should be allowed so that “Big Marijuana” doesn’t dominate the industry.

Some money will also be set aside to facilitate the police to enforce the new recreational cannabis law, while more money will be allocated to cannabis research, drug prevention and treatment.

Another compromise which is included in the new bill relates to marijuana criminal record expungement. The previous bill recommended mass expungement and this was met with stiff opposition. The revised bill suggests that only misdemeanor cannabis convictions will be expunged.

Many aspects of the medical cannabis program are also tackled in this bill. For example, the bill seeks to allow doctors to exercise their discretion in determining whether medical cannabis could be helpful for a given patient, instead of being restricted to prescribing it only for patients who suffer from one or more of the 17 qualifying conditions listed in the law in place.

The entire cannabis industry, including Earth Science Tech Inc. (OTCQB: ETST) and Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) hope that this new bill receives a more favorable reception so that cannabis legalization isn’t delayed any longer.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – Poll Shows 60 Percent of Illinoisans Want Recreational Cannabis Treated Like Alcohol

As the legislative session draws to an end in Illinois, an opinion poll conducted shows that the majority of Illinoisans (60 percent) want recreational marijuana to be treated just like alcohol. This poll comes barely two weeks after another poll, sponsored by those opposed to cannabis legalization, showed that support for recreational marijuana legalization was waning.

This latest poll was sponsored by Gov. J. B. Pritzker and it was conducted by the Global Strategy Group. The pollsters asked 802 registered voters in the state whether they were in support of, or opposed to legalizing, regulating and taxing recreational marijuana in the same way as alcohol. The poll started on April 29 and ended on May 1.

In general, 60 percent of the respondents expressed their support for legalizing, taxing and regulating recreational cannabis like alcohol while 35 percent opposed it.

When the findings were broken down by location, the Chicago area showed the greatest support when compared to downstate areas.

Two weeks earlier, Mason-Dixon Polling & Strategy had been commissioned by Smart Approaches to Marijuana (an organization opposed to cannabis legalization) to conduct a poll on the views of Illinoisans towards recreational cannabis legalization.

That poll found that only 41 percent of the people in Illinois supported legalization. The poll was conducted on May 7 and 8. However, this poll came under intense criticism because of some of the questions it posed.

For example, the pollsters asked voters whether all forms of cannabis use should be made illegal. This question was criticized because medical marijuana has been legal in the state and there is no plan to alter its status in Illinois.

However, the poll conducted by the Global Strategy Group had the twist of not just asking voters about cannabis legalization but also asking them to compare recreational marijuana regulation to alcohol.

Alcohol is widely available and no limits are imposed on how much alcohol adults can buy or consume. The poll therefore wanted to find out whether recreational cannabis should also have minimal restrictions.

A lot of resources have been injected into the campaign to legalize recreational marijuana by its supporters. Opponents have also gone all out to thwart the attempts to legalize recreational cannabis.

The sponsors of the legalization bill told a senate committee that the industry is likely to bring in sales of about $500 million when the industry matures in five to six years. The bill also provides for the automatic expungement of marijuana convictions (without subjecting the affected people to a lengthy application process).

ChineseInvestors.com Inc. (OTCQB: CIIX) and Chemistree Technology Inc. (CSE: CHM) (OTCQB: CHMJF) hope that Gov. Pritzker’s intention to see recreational marijuana legalized by the end of this legislative session sees the light of day.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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Celebrity Attention Fuels Rising Press Profile of CBD

CannabisNewsWire Editorial Coverage: Companies with a presence in the CBD market are seeing their profiles rise, thanks to growing media and celebrity attention.

Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) (WLDFF Profile) is one of the companies benefiting most from this attention, with its products featured in Kim Kardashian’s baby shower and the new Saks CBD store. Tilray Inc. (NASDAQ: TLRY) has seen strong market coverage as its shares rose following action to tackle product shortages in Canada. Canopy Growth Corporation (NYSE: CGC) (TSX: WEED) has fostered its public profile through efforts by the company’s media-savvy co-CEO. Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) drew attention as its share value rose with a large external investment. Charlotte’s Web Holdings Inc. (OTCQX: CWBHF) (CSE: CWEB) has been focusing on growing better CBD-producing plants, work that has drawn attention to its VP of cultivation.

  • Kim Kardashian’s CBD-themed baby shower drew attention to the range of relaxing CBD products.
  • Other high-profile appearances are boosting upper-end CBD brands.
  • Broad media coverage is normalizing and drawing customers to the sector.

To view an infographic of this editorial, click here.

CBD Whips Up Media Storm

Recent months have seen CBD in the media spotlight more than ever before. The relaxing natural compound, derived from hemp and cannabis plants but without the psychoactive qualities of THC, has been grabbing attention across the internet and in print and broadcast media. What was a fringe interest only a few years ago has now grown into the subject of huge mainstream attention.

Some of the coverage comes in news and opinion pieces, where the recent legalization of hemp in the United States has driven a surge in interest. But with CBD products on sale in a growing number of shops across a growing number of states, attention has also come from fashion and lifestyle writers. Even celebrities are in on the act, with CBD products appearing in the hands of the rich and famous — a seemingly sure omen of popularity in the media age.

Garnering Celebrity Support

One of the brands that has benefited strongly from this flurry of media attention is Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF), a creator of health and wellness products. Headquartered in Vancouver, British Columbia, Wildflower has reached out of Canada and into the United States as North America has become increasingly hospitable to CBD products. The company is focused on building brands around plant-based products, appealing to those looking for natural way to relax and be healthy.

CBD is an important part of Wildflower’s stable of brands. Its Wildflower Wellness brand provides capsules, tinctures, vaporizing liquid and other CBD-infused products, all designed to support relaxation, health and wellness. With its combination of effectiveness and natural products, the brand is, like many others in the CBD sphere, designed to appeal to those looking to escape the stresses of modern life.

That’s presumably how Wildflower products came to appear at Kim Kardashian’s recent baby shower. Kardashian and her husband, Kanye West, recently welcomed their fourth child — and second born by surrogate. In preparation for the event, Kardashian threw an extravagant and well-reported baby shower. To help her guests escape the stresses of life and to prepare her celebrate the “calm before the baby storm,” the celebrity themed her baby shower around the relaxing power of CBD. The event included such tranquil activities as massages, flower arranging and mixing CBD oils to create personalize shower gifts.

As part of the event, Kardashian encouraged her guests to enjoy a relaxing puff of CBD, and Wildflower’s vaporizing products were on hand to provide this opportunity. A Wildflower vaporizer appeared in pictures from the party, as celebrities made the most of what CBD has to offer.

This isn’t the first time that Wildflower products have found their way into celebrity hands. Wildflower goods were selected for inclusion in the 2019 Four Seasons Hotel Hollywood Swag Bags, given to nominees, presenters and actors staying at the hotel for this year’s Oscars. With CBD becoming not just acceptable but fashionable, Wildflower was a natural fit for a hotel wanting to make a good impression on its celebrity guests.

The image of CBD as a prestigious, high-profile consumer luxury has been further reinforced by the creation of a CBD shop within the shop at Saks Fifth Avenue. Directly connecting CBD with other high-end brands and the concept of luxury shopping, this move firmly stakes out CBD’s place within the luxury goods market. And once again, Wildflower is visible among the products on display.

Media Eyes Up CBD

This move into the celebrity culture and the high-end shopping market has come alongside growing media attention for CBD brands.

The arrival in Los Angeles of prominent Long Island beauty boutique Botanica Bazaar gave Vogue reason to cover a range of products including CBD tinctures. For this part of the article, the magazine focused on Wildflower’s products. The company’s strongest CBD remedies, its tinctures have been designed to counter one of the big problems with cannabinoid products — the sometimes unpleasant taste. Wildflower has tackled this challenge by adding natural flavorings to create a product that’s recognized for its flavor as well as its relaxing qualities.

The Vogue piece garnered positive coverage for CBD in general, with Botanica Bazaar’s owners talking about how the pain-relieving power of these products had won a growing number of loyal customers. The article also provided positive coverage for Wildflower, with the writers noting that “Wildflower’s CBD tinctures and vapes not only kill the aesthetics game, but also taste good.”

Coverage of broader cannabis culture has brought CBD brands to the attention of a receptive audience. When Vice presented an article on the best female-owned brands in the cannabis sector, the magazine included Wildflower in a section on pain-relieving spa products. A pain-relief product designed to tackle muscle, joint and back pain, the CBD+ Healing Stick was recommended in the article as a useful cure for period pain.

Buzzfeed went so far as to publish an article on why readers should be buying CBD Christmas gifts for everyone, including featuring recommendations for products their readers might want to pick. These included a lip butter, truffles and CBD-infused sparkling water, showing the wide range of options now available to the CBD consumer.

Wildflower once again stole some of the limelight. The company’s disposable CBD vaporizer pen proved too good a novelty to leave out of the selection. All in all, the company has received mention in more than 15 different articles and media pieces, touting Wildflower products and singing the praises of CBD in general.

CBD’s Growing Press Presence

It seems like hemp and CBD can’t help but make news.

Canadian company Tilray Inc. (NASDAQ: TLRY), a world leader in the field of cannabis and cannabinoids, hit the headlines in Investor’s Business Daily after it announced its stock had jumped based on first-quarter sales. Like many companies in Canada, Tilray has been struggling to meet demand following the legalization of recreational cannabis. However, the company has responded swiftly to the supply shortage, investing $32.6 million to expand it cultivation and manufacturing space by nearly 20%, a move that should keep its profile high.

Another of the big cannabis companies, Canopy Growth Corporation (NYSE: CGC) (TSX: WEED) has built up its profile partly through the work of co-CEO Mark Zekulin. The more outward-facing of the company’s two CEOs, Zekulin has courted public attention through media appearances such as a recent interview with Market Watch. The fact that Canopy Growth is one of the biggest cannabis companies in one of the biggest cannabis markets doesn’t hurt either. This drew the attention of drinks giant Constellation Brands, which invested billions in the company with an eye to products such as CBD drinks; the move made headlines across the business world. A push into the United States with a new hemp-growing facility in New York state has further raised the company’s public profile.

Some of the media coverage around cannabis and CBD has an air of incredulity to it. When Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) saw its share price rise despite first-quarter losses, it inevitably drew attention from market commentators. An investment of C$2.4 billion from tobacco giant Altria is undoubtedly a major factor in the company’s strong performance despite setbacks. Such investments promise future developments, and market commentators watch eagerly to see what will happen next.

Within the United States, CBD producer Charlotte’s Web Holdings Inc. (OTC: CWBHF) (CSE: CWEB) has gained attention as a business with an unpretentious brand and a strong scientific grounding to its products. Using proprietary genetics, the company is working to produce high-quality, low-cost hemp to meet the demands of an increasingly large market. Charlotte’s Web has also won attention for its vice president of cultivation, Jared Stanley, who was recently featured in a list of the hundred most influential figures in the cannabis industry.

As CBD’s cultural presence grows, companies with a strong media presence and the attention of celebrities seem certain to benefit.

For more information on Wildflower Brands, visit Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF)

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420 with CNW – Should California Reverse its Promise to Give Local Authorities Control Over Marijuana Businesses?

When Proposition 64 was passed, one of its “key” promises was that local authorities would have the right to decide whether to license recreational cannabis businesses within their jurisdictions or not. About 70 percent of all cities and counties have opted to ban recreational cannabis sales within their jurisdictions, and this has hampered the growth of the cannabis industry. Now some lawmakers are proposing that this tenet of Prop 64 be changed to rein in the power of local authorities on the matter. Several arguments have been presented in favor of and against this suggestion.

First, those in favor of Assembly Bill 1356, the bill which would force local authorities where a minimum of 50 percent of the voters supported Prop 64 to license some pot shops, say that the blanket ban on cannabis businesses has created room for the black market to thrive since locals have no access to legal marijuana.

Because of that black market activity, the state has been unable to regulate and tax those illegal cannabis sales. This creates public health safety issues. For example, the unregulated marijuana may have high concentrations of pesticides and other contaminants which can affect the health of consumers. The loss of tax revenue also denies the state the funds that it needs to deliver services to the people in addition to funding the regulation of the pot industry.

Proponents of AB1356 also say that by banning pot sales, local authorities are disregarding the wishes of the people in their areas. This is because there is overwhelming public support for legal marijuana.

The people who oppose the reversal of the promise in Prop 64 to let local authorities have a say in whether cannabis businesses should or shouldn’t be allowed in their areas say that this right was crucial in getting Prop 64 to pass. Reversing that promise would therefore tantamount to reneging on the principles which allayed the fears of some people and led them to support the ballot measure years ago.

Some people are also concerned about the risks associated with cannabis businesses since these businesses operate on a cash-only basis as a result of the federal status of marijuana. Marijuana is still illegal federally, so marijuana businesses cannot access banking services. This raises the risk of armed robberies and other opportunistic crimes. Local authorities should therefore reserve the right to allow or ban marijuana sales, they argue.

Canopy Rivers Inc. (TSX.V: RIV) (OTC: CNPOF) and Cannabis Strategic Ventures Inc. (OTCQB: NUGS) call on all concerned to think carefully about the future they want for the cannabis industry so that this standoff between the state regulators and the local authorities is resolved in a way that puts the will of the people at the center.

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CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – University of Washington to Study Effects of Cannabis Use During Pregnancy

There’s minimal scientific information about the potential effects of the different drugs which pregnant mothers are discouraged from taking, but cannabis is singled out and given a very negative connotation even if there’s no proof to show whether it is as dangerous, or more dangerous, than pharmaceutical drugs. To set the record straight, researchers from the University of Washington are now recruiting study subjects to research how cannabis use during pregnancy affects babies after they are born.

The “Moms + Marijuana” study will document pregnant mothers’ use of marijuana from the first trimester of pregnancy until birth. The babies born will then have their brains scanned at six months of age to determine how prenatal marijuana use affects the cognitive, psychomotor and behavioral development of infants.

The study is focusing on pregnant women who are already using cannabis to manage the conditions, such as nausea, which they are suffering from during pregnancy. The objective is to find scientific proof either in support of, or contradicting the advice given to pregnant women to abstain from using marijuana.

To this end, the researchers are on a drive to recruit 70 pregnant women who are still in the first trimester of pregnancy. Half of these women will be in the test group while the other half will be in the control group.

Those in the control group will not be allowed to take any cannabis, tobacco or alcohol while those in the test group will be allowed to consume marijuana at least two times each week. The marijuana will be used to control morning sickness.

The researchers intend to conduct random drugs tests throughout the study in order to confirm that the pregnant women aren’t using any other drugs apart from what they are self-reporting to the researchers.

The test group of pregnant women are required to report their weekly marijuana use, and that marijuana can only be bought from licensed sources. The women will also send photos of the cannabis package so that the THC and CBD concentration in that marijuana will be recorded.

When the babies of the research subjects reach six months of age, they will be tested to establish their social and cognitive development, their motor and communication skills, their temperament and other behavioral markers.

Magnetic Resonance Imaging (MRI) scans will also be done while the babies are asleep. During those scans, the babies will be exposed to an odor of phenyl-ethanol. This substance is known to activate the sections of the brain which are associated with addiction and reward. The researchers want to use these scans to assess how prenatal marijuana use affects this part of the brain.

Once all this data has been collected, the researchers will compare the findings from the two groups and determine what role marijuana has had on the development of the babies. Youngevity International Inc. (NASDAQ: YGYI) and Wildflower Brands Inc. (CSE: SUN) (OTCQB: WLDFF) hope that this research will provide conclusive proof of whether prenatal cannabis use should or shouldn’t be recommended.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – New Jersey Health Department Unveils Changes to Medical Marijuana Rules

As the deadline set by Gov. Murphy to have the bill to legalize recreational cannabis passed approaches, the Department of Health has released the proposed rule changes which will see the medical cannabis program expanded. The program was due to be expanded at the same time as the legalization of recreational weed, but that seems to be failing as lawmakers fail to convince 2-5 other senators to support full legalization.

The rule changes are broadly aimed at improving access to medical marijuana. For example, there is a provision that will see the registration fee for patients and caregivers reduced to $100 from the current $200.

The new rules will also see veterans and seniors included among the categories of people who will pay a reduced fee of $20 when they apply to get a medical marijuana card. This will make access to the program more affordable for these groups of people.

When the new rules take effect, patients will now designate two people as primary caregivers instead of just one as was the case before. Having two authorized primary caregivers ensures that patients can still access medical marijuana even when one caregiver is indisposed.

The new rules will also allow more forms of medical marijuana to become available in the state. These include oil-based products, such as vape cartridges.

Currently, minors must undergo a psychiatric evaluation before a physician can certify or recommend medical marijuana for such patients. The new rules will remove this requirement, thereby easing the process of accessing medical marijuana by people who are underage.

The proposed rules will also see the addition of seven more conditions to the original list of medical marijuana qualifying conditions. The new ones include anxiety, PTSD, chronic pain and opioid use disorder. The expansion of the qualifying conditions will give more patients access to medical marijuana.

The drafters of the new rules have also included provisions which will reform the way permits are issued for cultivation, processing and dispensing medical marijuana. Currently, all permits are issued using the same system. This is going to change since the new rules provide for separate permitting systems for those different aspects of the industry.

Physicians will also be allowed to opt out of a list that is made available to the public showing which medical professionals have been approved to prescribe medical marijuana.

If Gov. Phil Murphy makes good on his threat, the new rules will be considered in a standalone bill separate from the one legalizing recreational cannabis. Unlike recreational weed which has attracted strong opposition, the lawmakers are in agreement regarding the expansion of the medical marijuana program and passing the medical marijuana bill will, in effect, make it harder to legalize recreational cannabis.

VPR Brands LP (OTC: VPRB) and VIVO Cannabis Inc. (TSX.V: VIVO) (OTCQX: VVCIF) hope that the lawmakers will find a middle ground that will see the expansion of the medical cannabis program and the legalization of recreational marijuana.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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