The novel coronavirus first appeared late last year in Wuhan, China, and in a little over five months, has brought the entire globe to its knees. With more than 5.5 million confirmed infections and at least 350,000 lives lost, the virus has thrown the world into disarray, with most governments issuing lockdown and stay at home orders to curb its spread.
Unfortunately, experts say we may be stuck dealing with the pandemic for up to two years and that even with a vaccine, it may never go away. The pandemic has placed a massive strain on supply chains, leading to shortages, especially in personal protective equipment such as masks. And since all kinds of essential workers, from nurses and doctors to grocery store clerks and delivery drivers absolutely need masks to avoid infection, this is an issue that needs to be addressed.
Enter hemp masks. The non-psychoactive cousin of cannabis has been a go-to option for sustainable alternatives for the past few years, and it lends itself well to this new challenge. Hemp fabric is quite durable, and it has natural antimicrobial and antibacterial properties that enable it to stay fresh during long wearing sessions.
LoveBad Organics and The Hemp Cooperative (THC) partnered and created an organic hemp face mask with cotton ties. They come in black or a reversible black and white option, are comfortable and easy to wear, and are machine washable.
According to Daniel Ong, co-founder of LoveBad Organics, the other founder Brittany “woke up to this palpable realization that masks are going to be standard and that we should contribute towards the production to supply our friends at our local supermarkets.”
“Prior to the pandemic,” he says, “I had small talks with my twin brother Dany, a co-founding member of The Hemp Cooperative. Shortly after the pandemic took off, he made a prototype, showed it to me, and proceeded to go into production.” The hemp masks are manufactured in the U.S. from organically grown hemp carefully sourced from China.
The brands hire mostly single mothers and senior citizens as seamstresses, and they are paid a higher than normal wage to help them weather the pandemic. Ong says that the reception to the hemp masks has been positive, with a number of supermarket employees reaching out to say that the masks are perfect for their needs.
“If there is a responsibility that hemp brands should take on, perhaps it’s purely to stay in business during these times so that we may continue the momentum that the hemp community has powered over this past decade.”
This is the kind of innovation that makes cannabis companies like Round Meadow Holdings Corp. and The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF) so proud of this versatile plant whose full benefits seem to be limitless.
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