Preclinical studies suggest that weight gain and increased food intake are some of the effects of marijuana consumption. However, new research proposes that individuals who smoke marijuana weigh less in comparison to those who do not. These findings go against the belief that users of cannabis pile on the pounds due to the munchies.

The new study used data obtained from the National Epidemiologic Survey of Alcohol and Related Conditions to examine the BMI of 33,000 participants aged 18 and above. Conducted by Omayma Ashaarawy and James C. Anthony, the study was reported in the “International Journal of Epidemiology.”

Alshaarawy, an assistant professor of family medicine at the Michigan State University, who also happens to be the lead author of the study, stated that the research, which was carried out over a three-year period, found that all its participants demonstrated an increase in weight. However, the researchers were surprised to find that those who consumed cannabis had a lower increase in comparison with those who did not. Their findings also propose that overall, persistent or new users of marijuana were less likely to be obese or overweight.

The study discovered that users of marijuana, even individuals who hadn’t used it for a long while, actually had a higher likelihood of being at a healthier and normal weight while also staying within that weight range; the study reported that 15% of regular users could be categorized as obese as compared to 20% of non-users.

The actual difference in weight among non-users and users was found to be an average of two pounds, with the researchers noting that this was observed in more than 30,000 of the participants.

In the report, Alshaarawy also suggested that there are several factors that may explain what about cannabis affects weight. She hypothesizes that the use of marijuana could modify how certain receptors or cells responded in the body, which could in turn impact weight gain; another theory could be a behavioral factor like an individual becoming more conscious of their intake of food because they were worried about gaining weight after eating because of the munchies.

As no scientific conclusions have been made, she states that more research needs to be conducted on this particular topic and cautions on the use of cannabis as a diet aid. Alshaarawy adds that individuals shouldn’t consider the use of marijuana as a way to lose or even maintain weight, as there are too many health concerns related to marijuana that could outweigh the possibly positive but modest impacts the plant has on weight gain.

The entire cannabis sector, including companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), is likely to have their attention piqued by this research since it dispels a common perception that cannabis users more often than not pile on unwanted pounds.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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Last year saw a significant rise in the demand for quality dietary supplements. The coronavirus pandemic prompted millions of individuals to look for supplements that support immune function and also spurred a change in the way consumers thought about protecting their health.

New reports show that more than 80% of Americans are now consuming dietary supplements. However, the products seem to differ when it comes to demographics, as different generations seek out supplements that address various wellness concerns. For instance, millennials are looking for natural ways to decrease the effects of stress, fight anxiety and grow their mental stamina while baby boomers are seeking products that promote cognitive function, healthy aging and strong bones.

So how can brands address these needs while still appealing to the postpandemic population? By offering them the ingredients they seek, of course.

Below are the most popular ingredients in the supplement space this year.

• Delta 8 THC

This is a legal cannabinoid that is extracted from hemp. Initial research has shown that this cannabinoid possesses anti-nausea and anti-inflammatory properties and may also offer neuroprotection.

Green Market Report shows that the cannabinoid market is booming, with a Hemp Benchmarks Report that was released earlier this year finding that Delta 8 THD was the fastest-growing product in the hemp sector.

• Emerging cannabinoids

Market researchers forecast that the CBD market in the United States may be valued at roughly $16 billion by the year 2025. CBD has been embraced by consumers across the country and is commonly used to address anxiety, among other uses. While other minor cannabinoids may be harder to extract, the presence of new sourcing methods will make it easier for these cannabinoids to be extracted in large quantities.

Research shows that emerging cannabinoids, including cannabinol, cannabichromene and cannabigerol, have the potential to manage various wellness and health concerns. These cannabinoids are also better suited because they lack the regulatory complications of CBD and THC.

• Terpenes

These substances are what give plants their scent and are the main constituent of essential oils. Much like linalool, terpenes have a considerable effect on the nervous system, including pain relief. The popularity of terpenes is expected to increase significantly as more research on their therapeutic potential is conducted.

• Mushrooms

Research has shown that some mushrooms can support cognitive and immune function as well as boost energy, while others possess antioxidants that combat aging as well as anti-inflammatory properties.

• Nootropics

This is a class of compounds that support brain function and health. They include anti-inflammatory and antioxidant ingredients such as Omega-3 acids and vitamins B12, C and D, which provide neuroprotective support as well as boost cognitive performance, among other benefits.

Brands that would like to expand their footing would do well to keep a close eye on these new ingredients and work to develop products that meet the health-conscious demands of the postpandemic population.

As entrepreneurs see the success of cannabis beverage and supplements companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) capitalizing on cannabinoids and terpenes in their products, there is likely to be a rush of more companies entering this space.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), a diversified health and wellness beverage and natural products company, recently announced several agreements. These are part of a strategic business plan as the company moves into the United States and strengthens its position as a leading resource of high-quality health and wellness beverages and natural products. The agreements are intended to help the company penetrate the U.S. and international markets with its TRACE plant-based mineral and hemp-derived CBD-infused beverages. “BevCanna’s TRACE brand features the company’s plant-based mineral beverages and nutraceuticals; the line includes RTD beverages, shots, and mineral concentrate, along with new products under development,” reads a recent article. “Each of TRACE’s plant-based products includes a proprietary fulvic and humic mineral formula, sourced from ancient organic compounds, which are highly concentrated sources of trace minerals. Recognized benefits of the Health Canada-approved formulations include improvements to cognitive performance, gut health and immune function, and stimulating the body to better metabolize carbohydrates, fats and proteins.”

To view the full article, visit https://cnw.fm/KfzHM

About BevCanna Enterprises Inc.

BevCanna Enterprises is a diversified health and wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. With decades of experience creating, manufacturing, and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, BevCanna owns a pristine alkaline spring water aquifer and a world-class, 40,000-square-foot, HACCP-certified manufacturing facility, with a capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with number-one U.S. cannabis beverage company Keef Brands. For more information about the company, visit www.BevCanna.com.

NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://cnw.fm/BVNNF

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), a diversified health and wellness beverage and natural products company, is staking target of the burgeoning alkaline water market with its TRACE line of products, which include natural spring alkaline water and plant-based mineral water. “What is not up for debate is the very real category growth of alkaline water,” reads a recent article. “Alkaline water is an emerging category that has caught consumer attention in the last decade, growing from a $325 million market in 2013 to $631 million in 2017, on a path to contribute billions to the broader global bottled water market. Two brands, Core and Essentia, were clear drivers in 44% annual growth in North America from 2013-2018. The burgeoning market is highly fragmented outside of Core and Essentia, putting BevCanna in a strong position to build its TRACE brand. TRACE already enjoys a leadership position within the alkaline and plant-based fulvic and humic mineral category being sold in more than 3,000 Canadian retailers.”

To view the full article, visit https://cnw.fm/t4qVz

About BevCanna Enterprises Inc.

BevCanna Enterprises is a diversified health and wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, BevCanna owns a pristine alkaline spring water aquifer and a world-class, 40,000-square-foot, HACCP-certified manufacturing facility, with a capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with number-one US cannabis beverage company Keef Brands. For more information about the company, visit www.BevCanna.com.

NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://cnw.fm/BVNNF

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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When the first cannabis drinks hit the market a few years ago, they weren’t the smooth, high-quality beverages we see today. The cannabis industry itself was still in its infancy, cannabis technology was sorely lacking, and the results from these first attempts at infusing cannabis into beverages were not elegant. For instance, Lyden Henderson’s first run-in with a nonalcoholic, marijuana-infused beer last year left him with a bad taste in the mouth, literally.

It was chunky, he says, with soggy bits of marijuana floating throughout the beverage, creating what he refers to as “unpleasant consistency.” The texture was terrible as well, and he compares the taste to drinking milk that had been lying in a refrigerator for a couple of months. All in all, he recalls, it was the “most gross” drink he had ever had the misfortune of tasting in his life.

An entrepreneur at heart, however, Henderson saw the ordeal as a learning experience and vowed to create a much more superior cannabis beverage. For more than a year and a half, he and his workmates at Outbound Brewing, a nonalcoholic CBD and THC-infused beer firm he co-founded back in 2018, worked on developing a cannabis-infused beverage that was neither lumpy nor chunky. The company finally launched the line of cannabis beverages this year, with each 12 oz. bottle containing a smooth beverage infused with either 20 mg. of CBD or 10 mg. of THC.

Why was it so hard to infuse cannabis effectively into beverages until recently? Well, cannabinoids such as THC and CBD, which are responsible for marijuana’s effects, are naturally fat soluble. This means that while they will readily mix with fats and oils, they do not mix easily with water. Tinctures, which are a liquid product, use an alcohol base, but since it is illegal to mix cannabis and alcohol, this technique cannot be transferred to cannabis beverages.

Edibles, which have recently been seeing increasing sales, take advantage of cannabinoids’ fat solubility by mixing them with oils and fatty butters. Again, this cannot be used to make cannabis-infused beverages. But as the industry has matured, cannabis beverage companies have perfected a procedure referred to as nano-emulsification. Here, marijuana oil is broken into microscopic particles and mixed into an emulsifier that has two parts: one that bonds with oil and another that binds with water. Thus, one end of the emulsifier takes the cannabis oil while the other binds with water, suspending the cannabis in water and producing a very consistent product.

Jake Bullock, co-founder of THC- and CBD-infused sparkling water maker Cann, works with SōRSE Technology, a Seattle-based lab, to perfect the emulsification process without impacting the taste. The result was a beverage that doesn’t taste like cannabis at all, has the consistency of seltzer and has a standardized amount of cannabis in each can.

With companies such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) taking the role of manufacturing cannabis drinks to a whole new level, the bad taste experienced by Henderson years back is a thing of the past.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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BevCanna Enterprises (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), a diversified health and wellness beverage and natural products company, recently announced expanded distribution of its TRACE products into the United States through a new agreement with leading wholesaler Benefit Brand Management. BevCanna creates, manufactures and globally distributes iconic beverages that resonate with health-conscious consumers. Its TRACE line of beverages and nutraceuticals are sourced from deep within the Rocky Mountains of interior British Columbia and developed based on a proprietary plant-based formula rich in iron, magnesium, calcium and potassium. The products are designed to appeal to consumers seeking mineral supplementation as a result of deficiencies in the modern food supply. A recent article discussing the expansion quotes BevCanna President Melise Panetta. “With demand for wellness-focused beverages rapidly increasing among U.S. consumers, this is the ideal time to introduce the TRACE brand to a whole new demographic,” Panetta said. “We’re very excited to work with Benefit on launching the brand, capitalizing on their extensive network and detailed knowledge of the natural products retail landscape in the U.S.”

To view the full article, visit https://cnw.fm/UYUtc

About BevCanna Enterprises Inc.

BevCanna Enterprises is a diversified health and wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients. With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, BevCanna owns a pristine alkaline spring water aquifer and a world-class, 40,000-square-foot, HACCP-certified manufacturing facility, with a capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with number-one U.S. cannabis beverage company Keef Brands. For more information about the company, visit www.BevCanna.com.

NOTE TO INVESTORS: The latest news and updates relating to BVNNF are available in the company’s newsroom at http://cnw.fm/BVNNF

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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Cannabis has become extremely popular over the past decade thanks to chemical compounds called cannabinoids. Produced by plants in the hemp family, these compounds interact with the body in unique ways and give rise to a variety of effects. THC is the main psychoactive compound responsible for marijuana’s intoxicating effects while cannabidiol (“CBD”) is medicinal and is claimed to be effective against a wide variety of symptoms.

Cannabis actually produces more than 100 cannabinoids as well as terpenes and flavonoids, but because of its federal status as a Schedule I controlled substance, little research has been conducted into these lesser-known compounds.

In the past few years, scientists have been able to study cannabis more closely, and one theory has become prevalent. Individually, THC and CBD could have their therapeutic benefits, but together, they somehow enhance each other’s beneficial effects while tamping down on the less desirable ones. Terpenes, which are produced by other plants and are responsible for marijuana’s strong aroma, also work together with the cannabinoids to make them more impactful. This synergy is called the entourage effect, and researchers believe understanding it is key to unlocking cannabis’ true potential.

Like cannabinoids, terpenes also have therapeutic effects, and this applies to those that are present in other plants as well. For instance, pine trees produce pinene terpenes, which have anti-inflammatory properties while lavender produces linalool terpenes, which have anti-anxiety effects.

In cannabis, a terpene called myrcene seems to have strong anti-inflammatory, analgesic, antibiotic and sedative effects and can have an entourage effect when taken with THC, says Dr. Ethan Russo. He recently authored a seminal research paper titled “Taming THC: Potential Cannabis Synergy and Phytocannabinoid-Terpene Entourage Effects.”

Since cannabis has numerous cannabinoids and terpenes, the theory is that different terpene-cannabinoid and cannabinoid-cannabinoid combinations may have different effects. One study found that although THC can be quite effective at reducing cancer-related pain, it was even more effective when taken with CBD. Additionally, the study found that cannabidiol boosted THC’s analgesic effects while reducing its psychoactive effects, which can be quite helpful for those who are interested in THC’s pain-relieving abilities but don’t want to get high.

Cannabinoids such as THC interact with the endocannabinoid system (“ECS”), which is in charge of regulating functions such as pain, sleep and appetite. These are all functions that contribute to the body’s internal balance or homeostasis. CBD, on the other hand, doesn’t interact with the ECS, but it affects how THC binds with endocannabinoid receptors. Scientists don’t know exactly what causes this, but understanding how this system of receptors and cannabinoids and terpenes alter functionality could allow scientists to harness the entourage effect and open up cannabis to a wider variety of medical applications.

As firms such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) continue to bring innovative cannabis-based beverages to the market, consumers can expect to get a taste of the different cannabinoid, terpene and flavonoid combinations possible.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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The cannabis industry has been riding high for the past few years, earning billions of dollars as more states have chosen to legalize it for either medical or recreational use — even both. Despite cannabis becoming even more accessible, many consumers don’t stop to think about how much care is taken to ensure the products they see on the shelves are of top quality.

Anyone who deals with plant material early on in the supply chain will tell you moisture is enemy number one. With moisture comes mold and microbials, and when it comes to marijuana and hemp extracts, handling and storing the raw plant material improperly leaves it vulnerable to mold and microbials that can — and will — spoil the entire batch.

So how do extractors keep these two away during the extraction process? Well, for starters, they make sure raw plant material is properly tested and stored before the extraction process, and they work hard to keep moisture out during all extraction stages. Additionally, they can employ the solvent-based processes used during extraction to eliminate contaminants, and once extraction is complete, they store the finished products in air-tight containers.

According to Andras Gaspar, chief product officer at chromatography technology company RotaChrom Technologies, microbials will both degrade plant material and secrete toxins. The raw plant material will not only be earmarked for disposal, but it can also be deemed hazardous waste. To prevent this from happening, extractors use extraction processes that some have dubbed “kill steps” to get rid of contamination from the plants.

Irradiation will eliminate contaminants even before the plant is processed. It does not degrade CBD, THC or terpene content, says Quinn Shiskin, director of products and innovation at British Columbia-based cannabis product manufacturer the Valens Co. Depending on the solvent used during the extraction process, the plant material can be cleansed again, with solvents such as ethanol being great at removing microbials and mold.

Winterization, which sees the extracted solvent chilled to extremely low temperatures (-80 degrees Celsius) for up to 48 hours to get rid of impurities such as wax, is also a kill step. The crude oil is then superheated to create a distillate, providing another kill step that further cleanses it of contaminants. Craig Henderson, CEO of Boulder, Colorado-based CBD producer Extract Labs, says eliminating moisture is the best way to keep microbials and mold at bay.

His company uses hydrocarbon and CO2 for solvent extraction, then superheats the crude oil and employs alcohol during the winterization process to get rid of moisture and kill contaminants. A rotary evaporator is used to remove any remaining moisture. On top of that, his team cleans all work surfaces with isopropyl alcohol, keeping the packaging and labeling zones separate, and packs the finished products in sealed jars in dark, temperature-controlled environments.

Needless to say, the most reputable cannabis extraction companies, including BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC), go an extra mile of subjecting their products to stringent third-party tests so that product buyers can be sure that no contaminant is present in what they are going to consume.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

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A report released by Headset in March stated that advancements in marijuana infusion technology and the introduction of new brands into the market would boost cannabis beverage sales. The marijuana analytics firm noted that since the start of last year, cannabis beverage purchases had grown rapidly in Canada, making up roughly 4% of overall purchases.

At the moment, the cannabis beverage market is filled with numerous SME craft companies. Many large-scale manufacturers of alcoholic manufacturers are keen to enter the market, with most of them working to develop new products. For instance, Heineken recently introduced to the market Hi-Fi Hops in its beer category, which provides zero-calorie, zero-carb and cannabis-infused drinks.

HEXO also entered into a partnership with Molson-Coors to develop Truss while Canopy Growth, which is the biggest producer of cannabis in Canada, partnered with Constellation Brands. Companies such as Truss Beverage have plans to launch new cannabis-infused beverages in the coming months. A survey carried out last year by the company found that the category’s awareness was high, with more than 85% of potential marijuana consumers. It also discovered that more than 30% of respondents ingested cannabis beverages because these eliminated the need to smoke.

So, what does an increase in marijuana-infused beverages mean for the alcohol sector?

A study conducted by the University of Georgia in 2017 found that since cannabis beverages were legalized in the United States, wine and beer purchase orders had dropped by more than 10% over the past decade. Additionally, product-level retail sales data from last year shows that in Canada, cannabis-infused beverages have recorded significant rates of growth in comparison with other products in the edibles category.

A separate study conducted by Mintel closely examined consumer interest drivers with regard to marijuana edibles. The study noted that the use of cannabis usually had various functions, including allowing people to sleep better, decreasing stress and anxiety, and enhancing relaxation.

In combination with appealing taste, the study explained that these factors created a good opportunity for product differentiation, adding that cannabis-infused beverages that provided the right doses to consumers could be useful to manufacturers. The study concludes that beverages and edibles were generally regarded to be more discreet and convenient as well as healthier and more expensive.

This may soon be remedied, however, with more products set to enter the market. Different products from different companies in the market will likely bring about a decrease in prices, which will in turn boost demand further.

As demand soars, sector players, such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) in the cannabis drinks segment, will likely deliver greater shareholder value while they grow.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

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CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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The young but fast-growing state-legal cannabis industry has proven to be quite a lucrative space. While opponents of cannabis reform offered a slew of reasons against legalizing cannabis such as increased drug use and criminal activity, statistics have proven them wrong. Not only has legal adult-use cannabis created more than 200,000 new job opportunities, becoming one of the fastest-growing job markets in the country, but it has also provided states with billions of dollars in tax revenue.

According to a recent report from the Marijuana Policy Project (“MPP”), recreational cannabis has earned states close to $8 billion in tax revenue since adult-use sales began in 2014. To arrive at this figure, MPP studied 18 states with legal recreational cannabis markets, looking closely at their tax structures and revenue streams since they launched recreational cannabis sales. Although seven of these states have yet to launch sales of adult-use cannabis, the MPP concluded that cannabis provides a steady and growing stream of revenue for states that have legalized recreational marijuana.

In 2020 alone, taxes from cannabis sales earned states with legal markets around $2.7 billion, helping to beef up their coffers as other industries struggled to survive amid the coronavirus pandemic and subsequent lockdowns. Some states are home to insanely lucrative cannabis sectors, with states such as California earning more than $1 billion from cannabis sales in 2020.

Illinois, which launched its recreational marijuana market in January 2020, has been consistently breaking monthly sales records and is poised to take in a whopping $1 billion in cannabis tax revenue this year after only two years of legal sales. In fact, Illinois’ legal cannabis sector has proven so profitable that last quarter cannabis earned the state more tax revenue than alcohol for the first time. However, the report from MPP did not include local taxes that may be imposed by municipalities. In Denver, for instance, residents have to pay an extra 5.5% tax, raising hundreds of thousands of dollars for the city.

The funds generated from adult-use cannabis sales have been directed toward various causes, MPP says. Colorado, home to one of the country’s most profitable cannabis markets, has invested $404.5 million in its public school system, while California has earmarked $100 million in cannabis tax revenue for communities that suffered the brunt of the decades-long war on drugs. In Oregon, 40% of marijuana tax dollars goes to public education while 25% is used to fund programs that support mental health treatment.

Different segments of the cannabis industry, such as the segment of cannabis-infused drinks, are growing at different rates as the cannabis industry matures, and that means that the sales recorded by manufacturers such as BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) and others are set to grow over the foreseeable future. With that growth comes more taxes.

NOTE TO INVESTORS: The latest news and updates relating to BevCanna Enterprises Inc. (CSE: BEV) (OTCQB: BVNNF) (FSE: 7BC) are available in the company’s newsroom at http://cnw.fm/BVNNF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

Do you have questions or are you interested in working with CNW420? Ask our Editor

CannabisNewsWire420
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http://www.CNW420.com
303.498.7722 Office
Editor@CannabisNewsWire.com

CNW420 is part of the InvestorBrandNetwork.