Tag: CHOO

420 with CNW – White House Drug Office Promises Objective Marijuana Study

The news reports more than a month ago to the effect that the White House Drug Office had asked 14 federal agencies as well as the DEA to collect and submit data showing the negative effects of marijuana legalization in different states has attracted a backlash which has forced a senior official from the Drug Office to reassure those concerned that the marijuana policy panel will not be subjective as it looks into the impact of cannabis decriminalization in several states across the country.

This clarification was revealed by Senator Michael Bennet from Colorado, one of the first states to decriminalize pot. Senator Bennet disclosed that he had contacted James Carroll (deputy director White House Drug Office) about concerns regarding the attempts to spread negative propaganda against marijuana.

Media reports had suggested that a secret committee had been established to gather data which could be used to portray marijuana as a “national threat” as a way of pushing back against its growing popularity and the wave of decriminalization which is sweeping across the country.

James Carroll clarified that the committee set up would conduct a dispassionate review of cannabis without any preconceived conclusions.

Senator Bennet reaffirmed that the data-driven decisions that were made in Colorado would not be watered down by any propaganda by the feds.

It is only fitting that Colorado takes the lead in calling out any force that is trying to smear marijuana since the state was one of the first two to decriminalize marijuana.

This news comes at a time when contradictions are emerging about how different law enforcement agencies regard cannabis.

For example, LA International Airport issued a press release announcing that it would allow travelers to pass through the airport with marijuana.

However, such people would have to run the gauntlet of TSA since all checkpoints are the jurisdiction of the federal agency. TSA revealed it would refer any matters of cannabis to local law enforcement who are at liberty to decide what to do about the situation. Passengers could be delayed or even miss their flight while these institutions engage in this ping pong.

Another scenario has to do with how Customs and Border Protection regards participants in the legal pot industry. The feds see them as drug traffickers while the states or countries from which they originate treat them as a legitimate industry. This difference of opinion leaves individuals uncertain about what will come next.

It is therefore hoped that the U.S. federal government will review its position and make a decision that harmonizes how marijuana is regarded across the nation. ChineseInvestors.com (OTCQB: CIIX) and Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) must be waiting with bated breath for the day when marijuana will be regulated by a uniform set of laws across the U.S.

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420 with CNW – South African Court Declares Personal Use of Cannabis Legal

The constitutional court of the Republic of South Africa made a pivotal ruling last week making it legal for adults to grow, possess and consume cannabis in private.

This case reached the constitutional court after a regional court in Western Province (the province in which the Federal capital of the country is found) ruled that the law banning the use of dagga (the local term for marijuana) by adults in private was unconstitutional.

The government appealed that decision before the highest court on the matter, and Deputy Chief Justice Zondo delivered the binding ruling in favor of the decriminalization of private personal growth, possession and use of marijuana. This reaffirmed the decision of the lower court.

The government is now left with no other option than to implement the ruling.

Indeed, the court gave the legislative arm of the government 24 months within which to come up with an enabling law that will actualize the constitutional court’s ruling.

For example, that law will define how much cannabis someone can have for personal use. The number of plants that an adult can grow for his or her personal, private use will also be clarified once the requisite law is passed by parliament.

In the meantime, cannabis users can point to the court’s ruling as their protection while found cultivating, using or in possession of cannabis in private. Any public possession or consumption of marijuana remains illegal.

It should be noted that various sections of the government, such as the health department and law enforcement, opposed cannabis decriminalization, saying that it posed health risks and could pave the way for people to graduate to stronger substances/illicit drugs. The court has rendered those arguments moot.

South Africa becomes the third country in Africa to permit some form of cannabis use. Lesotho took the honor of being the first country on the continent to legalize medical cannabis last year. Zimbabwe followed suit this year in April. Globally, Uruguay took the lead in legalizing cannabis in 2013.

This small number of African countries in which marijuana is legal in some way is baffling given that approximately 10,000 metric tons of cannabis are cultivated on the continent each year.

The picture is no different across the world ,with possession or consumption of cannabis attracting the death penalty in Saudi Arabia, while Canada is just days away from starting the retail sale of recreational cannabis after allowing the medical use of marijuana years back.

Are the winds of change blowing firmly in favor of the cannabis industry across the world? Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) and Earth Science Tech, Inc. (OTCQB: ETST) must be hoping that the legal hurdles to the availability of medical cannabis are removed so that the public can reap the benefits that this often controversial plant has to offer.

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CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW – Ottawa Police Department Rejects Cannabis Roadside Test Kits

The police department in Ottawa, Canada, has rejected the roadside test kits which the federal government approved for catching drivers who are impaired by the consumption of marijuana.

DrugTest 5000, already in use in several states across the U.S., was introduced in Canada ahead of the October 17 date when recreational cannabis will be available across the country. The Ottawa P.D. cites a number of reasons for its stance.

First, the police say that the DrugTest 5000 kits are very expensive. Each unit reportedly costs $6,000. The regulations in place require the police to conduct a cannabis test as soon as a driver is suspected of being impaired. This means that every police patrol vehicle would have to be equipped with the test kit, an undertaking that would take a lot of money.

Secondly, the sample of saliva taken must be kept at a certain temperature in order to give reliable results once tested for THC. This is too much of a hassle for the police department to deal with on a daily basis.

More opposition to the test kits is resulting from the information filtering in from across the border in the U.S. Apparently, the devices have been successfully challenged in the courts of law for being unreliable, since so much is left to the subjective assessment of the officer selecting drivers to screen.

Some people have even said the cannabis test process is as effective as “tossing a coin” to determine whether someone was impaired due to the presence of marijuana in their blood.

Another fundamental question that needs to be answered is how much THC (tetrahydrocannabinoid) is sufficient to cause impairment. Experts seem to agree that it isn’t as clear cut as is the case with the blood alcohol level detected during a Breathalyzer test.

In light of the above, it seems that the Ottawa Police Department is onto something by rejecting these roadside test kits, which currently appear to be expensive gadgets whose results may not stand up to legal scrutiny.

The decision to train more drug recognition experts may be a smarter move by the Ottawa Police Department, since it provides a better way to identify and possibly prosecute those who will drive under the influence of marijuana. One is left wondering what the thoughts of companies like Choom Holdings Inc. (CSE: CHOO) (OTC: CHOOF) and Hiku Brands Co. Ltd (CSE: HIKU) (OTC: DJACF) may be on this matter.

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CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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Canadian Cannabis Sector Thriving Despite Slow Legalization Process

CannabisNewsWire Editorial Coverage: Despite legislative delays, the legalization of recreational cannabis will take place in Canada, likely by the end of summer at the latest. Companies are coming to grips with the licensing process and are ready to reach this new market. One of the leaders in the new industry is Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile), which has gained licensing experience and developed a slick brand designed to appeal to the recreational market. Grower and seller Cronos Group, Inc. (TSX: CRON) (NASDAQ: CRON) is eyeing the international market through a cross-border deal with MedMen. Canopy Growth Corporation (TSX: WEED) (OTC: TWMJF) has been focusing on retail licenses and is now an approved supplier for every province that has gone through an approval process. Aphria, Inc. (TSX: APH) (OTCQB: APHQF) is moving from medical into recreational cannabis though an expansion strategy that has seen growth in profits and revenue. Hiku Brands Company. Ltd. (CSE: HIKU) (OTC: DJACF) has gained an early sales license for its subsidiary company and is setting up state-of-the-art growing facilities ready for the legal change.

A Matter of Time

Ever since Justin Trudeau and the Liberal party were elected on a pro-legalization platform, Canada has been heading towards an in-plain-view cannabis market. Bill C-45, legalizing the trade, was passed in the House of Commons by a two-thirds majority last November and is making its way through the Senate. The passage of the bill has taken longer than expected, but even the Conservatives are not trying to block its passage. A whole new consumer sector is coming to Canada.

The delays have largely been caused by concerns about practicalities. The recreational cannabis market will be tightly regulated, just as the medical market is now. Conservatives and Liberals alike want to ensure that the police and local authorities have time to prepare. Though this concern is causing delays, it also creates an opportunity for companies that are well prepared. A company that can show it is organized, responsible and compliant with government regulations will have an edge in getting licensed and started in the new market. Balancing that with a consumer-facing image of a fun, relaxing product may be key to early success.

Responsible Groundwork

One of the companies leading the way in this is Choom Holdings (CSE: CHOO) (OTCQB: CHOOF). A purpose-built recreational brand, Choom is led by an experienced management and leadership team that understands the complexities of the market it is entering. President and CEO Chris Bogart has more than twenty years of experience in international capital markets and was a co-founder of InMed Pharmaceuticals and Magnum Uranium. He has structured complex equity financing transactions in the United States, Europe and Canada.

The team has been preparing for the coming change in the cannabis market for more than four years. Choom has been going through the process of applying for an ACMPR (Access to Cannabis for Medical Purposes Regulations) license in Vernon, B.C. In 2017, it has offers to acquire three additional applicants, including one already involved in the process in Vancouver Island, B.C. The company is working diligently to be ready to sell cannabis as soon as legalization comes.

Going through the cannabis licensing process could provide Choom with another advantage. Its staff has developed the skills and experience to quickly navigate the regulatory process and has proven to authorities its ability be become a responsible cannabis grower. The company has been working for future retail growth and distribution. With Alberta alone expecting to license 250 stores in the first year (http://cnw.fm/Wgt5F), regulators are clearly going to be busy working through all the applications. Companies such as Choom that have experience, a good reputation and a well-presented application may have a critical edge in successful retail licensing.

Effective Supply Chain

The Canadian cannabis industry is estimated to be huge. Deloitte notes that it could be worth as much as $22.6 billion per year (http://cnw.fm/eOkR5). Even the more conservative estimates predict a market larger than spirits and nearly as large as wine. That’s a lot of profit available to companies that can move in quickly and provide a reliable retail experience.

Choom could provide that through its fully integrated seed-to-sale supply chain. The company will be growing its own cannabis in ACMPR-licensed facilities. The company has four ACMPR licenses in late-stage review: one applicant has been acquired with three others under offer, as well as its first applicant expecting to receive a cultivation license from Health Canada in the next few weeks. There is approximately 68,000 square feet of facilities being retrofitted to increase growing capacity in time for legalization, with a further phase of expansion planned for later in the year, thereby building production capacity to produce a steady supply of cannabis.

This cannabis will be packaged as Choom brand products and sold through a series of Choom stores. The company will run corporate stores, with other stores being operated across Canada by independent retail investor/owners. This plan is designed to ensure that Choom products have a prominent place in the Canadian retail market and can be found easily by consumers.

Great Branding

While an efficient supply chain is important to placing products in front of customers, it’s the presentation of the product that will draw consumers in. Again, Choom appears to be well prepared.

With tight marketing restrictions in place, cannabis companies won’t be able to rely on mass advertising to raise customer awareness. Instead, they’ll need appealing brands that quickly attract consumers and lead to word-of-mouth recommendations.

Choom’s brand is built around a fun, relaxed style that draws on Hawaii’s mellow atmosphere and the cannabis culture on the island in the 1970s. The name of the company itself comes from island slang, including “the Choom gang,” a well-known group from that era that famously included the hippest president in American history, Barack Obama. It’s a strong, clearly identifiable brand style, firmly established to attract the recreational market.

The strength of the brand is supported by the design of the company’s retail stores. Designed by the team behind some of the most recognizable retail spaces around, Choom stores are designed with a cool and modern layout and are designed to appeal to serving everyone, from current users to “curious customers.”

The combination of clean white space and open concept creates a comfortable, familiar atmosphere that is meant to make the stores accessible to both existing cannabis consumers and new customers. Plants and sofas signal that this is not just a shop but a place to hang out, a part of that relaxing Hawaiian vibe.

Cannabis Companies Prepare for Growth

Other Canadian cannabis companies are also preparing for an era of huge growth.

Toronto-based cannabis grower and seller Cronos Group, Inc. (TSX: CRON) (NASDAQ: CRON) has become the first pure play cannabis company to be traded on Wall Street (http://cnw.fm/BQk4n). This shows the growing acceptance of the cannabis market not just in countries where the drug has been licensed but in the broader investment community. Investors see growth ahead for these companies and are taking the opportunity to invest before prices rise. As a cannabis company with international ambitions, Cronos is also distinctive. Its corporate goals include becoming a global force, and it has created a first-of-its-kind cross-border venture with Los Angeles-based cannabis retail brand  MedMen (http://cnw.fm/wLhX4).

Canopy Growth Corporation (TSX: WEED) (OTC: TWMJF) is establishing its retail presence. The company has been chosen by the government of Manitoba (http://cnw.fm/fEb9K) as one of the first companies to set up licensed cannabis retail stores in the province. Of the four Canadian provinces that have established retail and supply frameworks, all have now chosen Canopy Growth as a trusted supplier, giving the company a strong place in the retail market.

Aphria, Inc. (TSX: APH) (OTCQB: APHQF) is a successful company in the medical cannabis market, with both profits and revenues consistently rising throughout 2016 and 2017. The company is looking to continue this expansion, with further growth in the medical sector alongside expansion into the recreational cannabis market. It has signed a deal to buy Nuuvera Inc. (http://cnw.fm/O3oHY) and shows no sign of slowing down.

Like Canopy Growth, Hiku Brands Company, Ltd. (CSE: HIKU) (OTC: DJACF) has gained one of the early licenses to set up cannabis retail stores through selection by the Manitoba government (http://cnw.fm/1EdHP). This license for its subsidiary Tokyo Smoke will put Hiku in a strong position to sell to a new customer base once Bill C-45 reaches its expected passage. The company is near the end of the ACMPR application process and has a state-of-the-art growing facility, with another set to be completed by the end of the second quarter of 2018. It should, therefore, have a vertically integrated business, with a complete supply chain from growth to sales.

Delays in the passage of Bill C-45 have caused no slowing in the growth of the Canadian cannabis market. If anything, the extra time has allowed companies to better prepare. When the recreational market opens later this summer, several strong businesses appear to be ready to step up and play their part.

For more information on Choom Holdings, please visit Choom Holdings (CSE: CHOO) (OTCQB: CHOOF).

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Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) Signs Deal to Open Multiple Choom™ Branded Retail Dispensaries

  • Choom™ is a high-quality hand-crafted cannabis brand created for the Canadian recreational market
  • Last month, the company opened retail opportunity to entrepreneurs and businesspeople across Canada
  • Choom™ inked first deal, not for just a single store, but rather for an entire territory

Set to be legalized in July of this year, Canada’s recreational marijuana market is estimated to exceed $8.7 billion annually. That figure doesn’t include ancillary businesses such as paraphernalia, weed-related tourism, testing labs and security services. All factored in, the market potential jumps to up to $22.6 billion a year (http://cnw.fm/h2lwW). The general consensus is that the marijuana market in Canada will only continue along an upward trajectory. Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) is rapidly positioning itself to become the premier recreational cannabis brand in Canada and capture a significant portion of this newfound cannabis bonanza.

Choom™ is a high-quality hand-crafted cannabis brand created exclusively for the Canadian recreational market. By cultivating outstanding bud as well as an exceptional customer experience, Choom™ intends to become the recognized market leader in reaching the cannabis consumer. To achieve that end, Choom™ is developing a chain of modern, stylish dispensaries designed by the same team responsible for some of the most desirable retail environments in Canada. The company has expanded the opportunity to entrepreneurs and businesspeople interested in participating in the lucrative new recreational marijuana market by registering for their own Choom™ stores.

Announced only about a month ago (http://cnw.fm/QV1av), the response to owning a Choom™ store is exceeding expectations, as savvy business folks are lining up for a piece of the cannabis pie. This comes as little surprise, since legal recreational marijuana dispensaries are expected to generate more revenue per square foot than Whole Foods. In line with this response, the company recently announced that it has signed the first agreement in its retail investor program (http://cnw.fm/Er5eq).

Following its bold agenda, Choom™ has inked a deal not for just a single store but rather for an entire territory. A consortium of local investors and business partners known as the ‘Thompson Okanagan Choom Group’ has secured the exclusive territory rights to open multiple Choom™ branded retail dispensaries in the Thompson-Okanagan region. The Thompson-Okanagan region is a tourist magnet located in the central interior of British Columbia and offers wineries, boating and loads of outdoor activities. The investment consortium is led by Debra G. Adams, Sherman Dahl, Imre Kovacs and Kent Adams, all of whom are excited about the Choom™ opportunity. In a news release, Adams stated, “We’ve been closely monitoring the explosion of Cannabis companies in Canada and are very pleased to be working with a ‘best in class’ operator such as Choom™. The branding, professionalism and style of Choom™ is second to none and our team can’t wait to get started!”

By cultivating outstanding bud as well as an exceptional consumer experience, Choom™ is likely to attract evermore retail partners and is fast on its way to establishing a significant retail footprint and becoming a recognized leader in the Canadian recreational cannabis markets.

For more information, visit the company’s website at www.Choom.ca

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Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) Seeking its Share in the Anticipated Canadian Recreational Marijuana Market

  • Potential Canadian marijuana market upside estimated at $22.6 billion
  • Choom™ strategy is soil-to-shelf integration through cultivation, branding and retail marketing
  • Company seeking phase 1 and 2 revenue growth in Vernon and Vancouver Island, British Columbia, Canada

Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) is focused on the recreational marijuana market in Canada and is projecting revenues from its retrofit and expansion efforts in Vernon and Vancouver Island, British Columbia, Canada. In its investor presentation of March 2018 (http://cnw.fm/pER7I), the company positioned itself to become a branded, fully integrated cannabis company in the recreational marijuana market of Canada. Its plans for growth include its own product cultivation, retail expansion and acquisitions.

In its presentation, Choom quotes the ‘Canaccord Genuity Canadian Cannabis Industry Overview’ as projecting that the total marijuana market will reach $6 billion by 2021. It finds that recreational users will outnumber medical marijuana users by almost eight times, calling for 3.8 million recreational users to roughly 500,000 medical users.

The Vancouver-based company is focused on branding, building a chain of its own Choom retail dispensaries, positioning its premium brand and acquiring production assets.

Choom has two significant projects. Through its presence in Vernon, British Columbia, it expects phase 1 revenue of $6.6 million, with $15 million from phase 2. A retrofit is scheduled for completion by July 2018, and expansion is planned for the end of 2018. In Vancouver Island, British Columbia, phase 1 potential revenue is estimated at $4.5 million, with $9 million in phase 2. All revenue projects exclude oils. Retrofit completion is scheduled for July 2018, and phase 2 expansion completion is planned by the end of 2019.

The larger picture focuses on the total marijuana market’s potential upside of $22.6 billion, according to the Deloitte Recreational Marijuana/Insights and Opportunities report (http://cnw.fm/ii5J6). This upside figure represents the additional revenue from growers, tourism, license fees, business taxes and base retail market value.

As it grows, Choom’s shares are now Depository Trust Company (“DTC”) of New York-eligible, allowing for easier trading of Choom shares on the OTC (http://cnw.fm/v72CO). The company recently named Chris Gagan as its senior vice president of marketing, making him responsible for the development of the Choom brand and retail marketing (http://cnw.fm/Nh6hM).

For more information, visit the company’s website at www.Choom.ca

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CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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Acquisitions and Growth Expand in Canadian Cannabis Market

CannabisNewsWire Editorial Coverage: The first wave of companies to enter the Canadian cannabis industry were grounded in medical marijuana, which was legalized in 2001. As the country prepares for legalized adult recreational-use this summer, new recreational brands are joining the scene, and many companies rooted in medicinal cannabis are taking action to participate in this second wave of the Canadian market. With its strong branding and modern store design, Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile) is branded to appeal to the Canadian adult consumer ready to experience the cannabis lifestyle. Aurora Cannabis, Inc. (TSX: ACB) (OTCQB: ACBFF) is making strategic investments to establish footing in the recreational sector, while OrganiGram Holdings, Inc. (TSXV: OGI) (OTCQB: OGRMF) is taking measures to increase its production capacity ahead of a surge in product demand. Supreme Cannabis Company, Inc. (TSXV: FIRE) (OTC: SPRWF) has entered into multimillion-dollar agreements to supply cannabis to retail-oriented companies, and in Quebec, Hydropothecary Corp. (TSXV: THCX) is expanding its greenhouse capacity to potentially increase its cannabis production to 30x its current volume.

Highs Coming for Canadian Cannabis

As established companies get serious about brand expansion, supply agreements, and potential retail revenues, investments within Canada’s cannabis sector are soaring. The industry saw $1.2 billion investments in January alone – a 600 percent increase over the previous year – setting an incredible pace for continued growth. Currently, the State of California is the largest legal cannabis market in the world. With a population nearly as large as California’s and an influx of cannabis capital, Canada is on track to potentially become one of the world’s largest recreational-use markets. The country’s combined medicinal and recreational market size is expected to reach $6 billion by the year 2021, surpassing the value of its whiskey and spirits industry.

While the Canadian cannabis industry has found impressive success with medicinal marijuana in recent years, a different approach will be needed to target recreational consumers. Cannabis producers that recognize this tremendous potential are pursuing investments in recreational brands that appeal to the retail market. One of Canada’s most recognizable cannabis producers, Aphria, Inc. (TSXV: APH) (OTC: APHQF), recently shelled out $230 million to acquire recreational brand Broken Coast – one of many M&A deals within the burgeoning industry.

A Relaxed Brand for a Relaxing Product

One of the new companies looking to stake a claim in the recreational market is Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF). Choom is based in British Columbia, though its hip, modern brand has been designed around the tropical, relaxed ambiance of Hawaii. The company’s name, “Choom”,  and style invoke Hawaiian culture, in particular easy days on the beach and in the countryside enjoying a casual atmosphere that connects with relaxation, which fittingly is one of the main appeals of cannabis. The company’s name, Choom, which means “to smoke marijuana” – comes from a slang word used by a fun-loving group of friends (including former U.S. President Barack Obama) who grew up together in Hawaii during the 1970s.

This relaxed, friendly and informal approach to selling cannabis is designed to tap into a younger market with socially liberal values and disposal income to spare, and differs radically from the marketing focus of medical marijuana companies. The look and feel more closely resembles a food or alcoholic beverage brand, evoking warm feelings instead of healing/medicinal properties, which are the focus of established brands. In short, it’s exactly the sort of approach the recreational cannabis industry will need.

Moving forward, the advantage in the legal cannabis sector seems likely to go to companies such as Choom, which are able to innovate with their branding, creating appealing lifestyle choices. Strict limitations on advertising cannabis will prevent the big medical marijuana players from using their financial clout to dominate the market through saturation advertising, which will create a space for young brands such Choom to grow via agile, modern techniques where traditional approaches aren’t an option.

From Seed to Sale

Choom appears to have another market advantage with its vertical integration. The business has a seed-to-sale model that covers the whole cannabis pipeline, from growing and processing the plants to selling the final product in its own stores. This control over the entire business process allows the company to maximize efficiencies and ensure integration along the supply chain.

This advantage starts in the growing facilities, where Choom will fully oversee the growth of carefully crafted strains of cannabis. Existing facilities are planned for Vernon and Chemainus, Canada, to ensure that the company is prepared for the market as soon as possible. Choom is refitting both facilities, a process scheduled to be complete by July, with more than 13,000 square feet of growing space in planning.

Choom has announced a clear plan for its move into this market. With the Canadian cannabis market expected to see dramatic growth in early stages, the company has capacity to expand as needed. A second phase of expansion is in place for both facilities, which will significantly increase the growing space and allow for doubling crop yields by early 2019.

At the sale end of this supply chain are Choom’s dispensaries, which are designed with a clean, stylish, and modern feel, much like a more relaxed version of an Apple store, a favorite of millennials and those with disposable income. These stores have been envisioned to appeal to two different but important market sectors. One is existing cannabis users, who will be looking for more convenient ways to buy their product once the law changes. The other is the group of “curious customers,” who weren’t willing to use cannabis while it was illegal but are interested in trying it now. Choom’s relaxing retail space is designed to draw in customers from both sides, quickly building up a strong high street brand.

Preparing for Change

To power further growth, the company also recently completed a financing initiative, exceeding expectations and raising CAD $2.7 million (http://cnw.fm/AkT9x). The funds are being invested in advancing the company’s development strategy, as well as for growth and acquisitions.

Having recently released the retail design for its dispensaries (http://cnw.fm/DIl3r), Choom is readying those facilities ready for legalization as well.  And with the official launch of its retail program, the company has created the opportunity to develop a chain of branded cannabis dispensaries across Canada (http://cnw.fm/jqn8I).

“Choom is using design and retail strategies that have worked successfully at some of the most profitable storefronts in the country. We are telling our Choom story with our stores and will elevate the concept of a high-quality product though our new retail environments, and we’re inviting others to join us,” Choom president and CEO Chris Bogart stated in the press release.

As the legal cannabis market prepares to open in Canada, Choom appears to have all the pieces in place to create a national premium recreation brand.

A Sector in Waiting

As the creation of Canada’s legal recreational cannabis sector approaches, other companies are also preparing for the change.

One of Canada’s biggest cannabis producers, Aurora Cannabis (TSX: APH) (OTCQB: APHQF), is investing in a range of related companies to set itself up for expansion into the recreational sector. The Vancouver-based organization has invested in The Green Organic Dutchman, a company that produces farm grown, organic, pesticide-free medical cannabis in small batches using all natural, organic craft growing principles. It has also teamed up with Liquor Stores NA Ltd. (TSX: LIQ) to convert existing retail outlets into cannabis retail stores.

Another licensed producer of medical marijuana, OrganiGram Holdings (TSXV: OGI) (OTCQB: OGRMF), recently received an expanded cultivation license from Health Canada, enabling the company to move forward with its expansion strategy that would increase current capacity from approximately 5,200 kg/year to an estimated 16,000 kg/year. Its longer-term plan is to increase production to 65,000 kg/year over the next two years.

Supreme Cannabis Company (TSXV: FIRE) (OTC: SPRWF) has made its mission to grow sustainable cannabis companies to cater to the growing recreational market. To this end, it has invested in late-stage ACMPR applicant company BlissCo, and has agreed to provide cannabis to that company through its 7ACRES subsidiary. 7ACRES will also supply cannabis to Namaste (CSE: N) (FRA: M5BQ) (OTC: NXTTF) subsidiary, Cannmart.

Quebec-based Hydropothecary (TSXV: THCX) has signed a letter of intent with Société des alcools du Québec (SAQ) to supply 20,000 kg of cannabis to Quebec’s recreational cannabis market in its first year of operation. This recent announcement follows news in December that the company added 78 acres of land adjacent to its existing 65-acre facility, and that it is working on a 1 million-square-foot greenhouse designed to increase its production to 108,000 kg per year, 30 times the current capacity.

Based on all forecasts, Canada’s cannabis market is set for significant expansion in 2018. New actors and existing medical companies alike are preparing to seize this opportunity through production, distribution, and retail growth. With a clearly defined growth strategy, Choom Holdings is demonstrating its intention to rapidly become a recognizable national brand.

For more information on Choom Holdings, please visit Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

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Pliability of Canadian Cannabis Industry Triggers New Business Development

CannabisNewsWire Editorial Coverage: The Canadian cannabis industry is pliable, changing shape amid mounting public support, favorable legislative action, an influx in capital, and the integration of alcohol and tobacco. For years, this massive industry was entirely illegal; its potential unavailable to legitimate investors. As Canada heads toward legalizing recreational cannabis later this year, however, the continuous sculpting of the industry provides investors a wealth of consumer-driven investment opportunities. Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile) is targeting the recreational user via its own brand of high-grade handcrafted cannabis. Cannabis lifestyle brand Hiku Brands Co. Ltd. (CSE: HIKU) (OTC: DJACF) (DJACF Profile) recently received a $10 million equity investment from Aphria, Inc. (TSX: APH) (OTC: APHQF), denoting high expectations for recreational cannabis. Canopy Growth Corp.’s (TSX: WEED) (OTC: TWMJF) recent investment from a big alcohol brand reveals a glimpse of how separate sectors of recreational consumables are interwoven. This strategic blending means big business for cultivators such as ABcann Global (TSX.V: ABCN) (OTCQB: ABCCF) (ABCCF Profile), a recognizable licensed producer and seller of pharmaceutical-grade cannabis products.

Canada Heads for New Highs

An estimated 5 million Canadians already smoke cannabis once a month, with another 900,000 expected to join them after legalization. In 2015, the country was already spending nearly as much money on cannabis as on wine, indicating the huge business potential of this sector. The question is, how will companies tap into that wealth?

One of the big changes expected over the next few years is the integration of recreational cannabis with the alcohol and tobacco industries. With their experience of producing, distributing, and marketing recreational consumables, these businesses have the most relevant experience to shape the marketplace. Their investment and expertise will help cannabis companies find creative ways to cater to consumer demand, not just medical users.

Brand Identity

Among the companies preparing to make the most of this opportunity is Choom (CSE: CHOO) (OTCQB: CHOOF). Based in the Okanagan region of British Columbia, the company is well-placed to make the most of the production, sales and marketing opportunities offered by the impending retail market, which has a forecast value of $4.9 billion – nearly $9 billion (http://cnw.fm/xch0D).

With its relaxed, youthful brand, Choom is positioning itself to reach the ideal growth market of cannabis users. Consumers in their 20s tend to be more socially liberal than their elders. They have substantial disposable incomes and are used to spending a large part of them on consumables such as food, drink and tobacco, and are therefore likely to make up a large part of the recreational cannabis market.

To connect with these consumers, Choom has created a hip and modern brand inspired by Hawaii’s culture and relaxed atmosphere. The brand’s story taps into the history of the 1970s “Choom Gang,” a group of buddies in Honolulu (including former President Barack Obama) who knew how to relax with “choom,” the local’s term for marijuana. Choom’s trademark slogans pivot off another unconventional phrase, “Say Hello to…”, bringing a heady dose of good times and good friends together as the company invites investors to “Say Hello to Choom™” as it lights up the adult recreational cannabis market in Canada.

Reaching Out to Customers

This aesthetic extends to the design for Choom’s “Aloha”-style dispensaries. It’s a clean, modern, stylish look, crafted by the designers behind some of the world’s most recognizable retail environments. Couches, pale wood and carefully chosen banner fonts create a relaxed atmosphere. Clean white shelving and neat presentation make a space reminiscent of Apple stores — another well-recognized brand with a strong hold on the disposable income of millennials.

One of the most important factors in marketing recreational cannabis is going to be establishing such an aesthetic. Brand specialists will want to leave the cold formality of medical use and the seedy criminal associations behind, while retaining hip association with cannabis. Choom’s branding is ideally designed to make this shift, while establishing prestige brands for the discerning consumer.

The stores are designed to appeal to the widest possible market. Choom is aware that its core business will rely on existing users looking to obtain their cannabis legally, and their stores will make a comfortable shopping environment for these consumers. But there are also the “curious customers” — those without a medical need for cannabis and who did not want to consume it illegally. They’re expected to fuel a 19 percent increase in the number of cannabis users in Canada. By creating a familiar shopping space, Choom will make it easier for them to enter the market.

Experience and Integration

Choom’s business proposition extends beyond the retail face of the cannabis industry. It is also looking to place itself within the ancillary markets that will support the consumer business. Testing labs, security, infused products, consumption paraphernalia and crop cultivation will all be part of an expanding industry. Choom is looking to establish a vertically integrated enterprise, from cultivation through to sales, all under a single hip consumer brand.

Choom’s application with ACMPR (Access to Cannabis for Medical Purposes Regulations) has received security clearance and is now in the detailed review stage. The company has also submitted a second late-stage ACMPR application, which is in its confirmation of readiness stage. Aggressively preparing to reap the benefits of this license, Choom has retained Cannabis Compliance Inc. to help expedite Choom’s initial license applications and ready the company for legalization of recreational marijuana.

One of Choom’s greatest strengths is its experience. The managers and directors have decades of experience covering investment, entrepreneurship, business development and pharmaceuticals. Their knowledge of the existing Canadian medical cannabis market ensures that strategic decisions are backed up by real expertise and analytical insight. The company has over five years of experience in the cannabis sector. It knows how to produce naturally grown premium cannabis. Existing license and production assets mean that Choom is well positioned to scale-up rapidly once legalization takes effect, to meet the anticipated Canadian market. This will put it ahead of companies set up in response to the legal change and provide an accelerated path for rapid market growth.

This is exemplified by the company’s existing cultivation facilities at Vernon and Chemainus. Both are receiving a state-of-the-art retrofit, with expectations that Vernon will be completed by July, the same month Canada legalizes recreational cannabis use.

The Vernon property will boast 6,800 square feet of growing space, capable of producing 660 kg/year of cannabis for an estimated revenue of $6.6 million, excluding oils. A potential phase 2 of this facility would double the size and enable additional growing capacity of 1,500 kg/year, also doubling the facility’s revenue.

While the second facility, on Vancouver Island, is smaller – 4,500 square feet – its retrofit is also slated to be completed by July 2018. Plans include doubling this space, which would add about $9 million in annual revenue, excluding cannabis oils.

It’s this sort of established enterprise that will allow Choom to build brand loyalty and position cannabis as another popular consumable, enjoyed in the same way as alcohol and tobacco.

A Growth Sector

A similar approach is being taken by Hiku (CSE: HIKU) (OTC: DJACF), premium cannabis lifestyle brand growing high-quality handcrafted cannabis flower. Hiku’s wholly owned subsidiary is a licensed producer of cannabis under the ACMPR that has requested its Pre-Sales License Inspection, the last step prior to receiving a license to sell cannabis under the ACMPR. Hiku’s Dominion Facility is a state-of-the-art ACMPR licensed production facility capable of producing approximately 660 kg year of dried cannabis flower. Phase one of its “FUTURE LAB” production complex is slated for completion in the second quarter of 2018, in time for legalization. Utilizing an industry-leading multi-tier system powered by LED lighting provided by Fluence BioEngineering, Hiku’s annual production capacity is expected to be in excess of 5,000 kgs, letting it cater to a large part of the cannabis consumer market. The company’s merger with Tokyo Smoke is expected to create the first brand and retail-focused craft cannabis producer.

This development is backed up by a $10 million investment from Aphria (TSX: APH) (OTC: APHQF), a leading Canadian medical cannabis company. With an expansion strategy based on targeted investment and collaboration with other companies, Aphria has been working to advance growth in the U.S. medical cannabis market. This provides the company with the production and distribution facilities needed to enter the market for recreational cannabis.

While the involvement of medical marijuana companies will be important in the growth of Canada’s cannabis sector, the real test for commercial cannabis will be the involvement of consumer brand-based businesses. Their entry into the market will signal faith in the future of recreational cannabis, as well as bringing consumer branding expertise to the sector. One of the first examples of this is the investment in Canopy Growth (TSX: WEED) (OTC: TWMJF) by Constellation Brands. The $42 billion company behind Corona, Modelo and Svedka Constellation Brands has taken a stake in Canopy Growth worth about $191 million, with the option of purchasing additional stakes.  It will use this investment to create cannabis-infused drinks, using Canada as a market in which to innovate in anticipation of markets emerging elsewhere.

The growing Canadian cannabis market bodes well for ABcann (TSX.V: ABCN) (OTCQB: ABCCF), a globally licensed, cost-efficient producer of premium quality organic standardized medicinal cannabis. One of the earliest licensed Canadian medical marijuana producers under Canada’s federally controlled ACMPR, ABcann has five years of operating experience in the burgeoning medical marijuana space. The company currently owns and operates a fully functioning 14,500-square-foot facility in Ontario, as well as 65 acres of real estate with proper zoning and existing infrastructure in place to support the construction of another production facility of up to 1 million square feet. Along with this growth capacity, ABcann has a healthy cash balance, steady sales growth, an established operations team and global expansion plans, making it well positioned to compete in the rapidly expanding Canadian cannabis industry.

Though it’s still several months away from fulfillment, Canada’s recreational cannabis market is already providing a diverse range of businesses and investment opportunities. Building on the techniques of medical marijuana companies, the market appears set to diversify into drinks, retail outlets and premium products. This will establish cannabis as part of the existing market for recreational consumables.

For more information on Choom, please visit Choom (CSE: CHOO) (OTCQB: CHOOF)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

Receive Text Alerts from CannabisNewsWire: Text “Cannabis” to 21000

For more information please visit https://www.CannabisNewsWire.com and or https://CannabisNewsWire.News

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

CannabisNewsWire (CNW)
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www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.net

DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

CNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and CNW undertakes no obligation to update such statements.

Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) Opens the Door for Canadian Entrepreneurs with Dispensary Rollout Strategy

  • Recreational marijuana set to be legalized in Canada in July 2018
  • Choom™ is developing unique lifestyle brand and national retail footprint in new $8.7 billion-plus market
  • Retail rollout strategy provides entrepreneurs opportunity to profit from coming bonanza

 Entrepreneurs and businesspeople across Canada now have the opportunity to participate in the country’s lucrative new recreational marijuana market. Estimated to exceed $8.7 billion annually, recreational marijuana is set to be legalized in July of this year, and savvy business folks are looking for a piece of the cannabis pie. This is little wonder, since legal recreational marijuana dispensaries are expected generate more revenue per square foot than Whole Foods. With the recent announcement of its national retail dispensary rollout strategy, Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) is providing individual entrepreneurs the opportunity to capitalize on the expected business boom by registering for their own Choom™ store (http://cnw.fm/HCGq3).  Given the immense opportunity, response should easily exceed expectations.

Choom™ is targeting nothing less than becoming the premier recreational cannabis brand in Canada. With its fully-integrated business model, the company aims to be the seed-to-sale market leader in reaching the Canadian cannabis consumer. Choom™ intends to become a leading Canadian cannabis grower and will be developing a chain of high-end branded retail cannabis dispensaries in strategic Canadian jurisdictions. Choom™ retail stores will provide discriminating cannabis consumers a cool, modern, stylish dispensary designed by the same team responsible for some of the most recognizable retail environments in Canada. Cultivating an exceptional consumer experience is an essential segment of Choom’s overarching retail distribution strategy. A strong retail identity and powerful branding will set Choom apart in the newly-launched national recreational cannabis market.

Choom™ is led by a successful, seasoned professional, president and CEO Chris Bogart, who has over two decades of international experience in business enterprises and capital markets. Commenting on the retail rollout in a recent news release, Bogart stated, “We’re inviting people to open a dispensary with a world class brand built exclusively for the recreational cannabis market. We’re encouraging entrepreneurs to join our family by registering for their own Choom™ store. Choom™ is using design and retail strategies that have worked successfully at some of the most profitable storefronts in the country. We are telling our Choom™ story with our stores and will elevate the concept of a high-quality product though our new retail environments, and we’re inviting others to join us.”

By cultivating an exceptional consumer experience and offering entrepreneurs across Canada the opportunity to profit from the coming cannabis bonanza, Choom™ could establish a significant national retail footprint and become a recognized leader in the Canadian recreational cannabis markets.

For more information, visit the company’s website at www.Choom.ca

More from CannabisNewsWire

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

For more information please visit https://www.CannabisNewsWire.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

CannabisNewsWire (CNW)
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www.CannabisNewsWire.com
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Editor@CannabisNewsWire.net

Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) Evokes Good Times Vibe in Build up to Canadian Marijuana Legalization

  • Canada expects to make recreational marijuana use legal nationwide later this year
  • Legalized revenues have forecast potential to reach up to $8.7 billion, with more than $20 billion for ancillary services
  • CHOOF invites ‘good people’ to open franchise retail dispensaries

While winter days in frigid northern climates mean snow and cold winds, a company in Canada’s British Columbia is embracing the timeless warmth of Hawaii’s laid-back lifestyle. Choom™ Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) is building a friendly entry into the country’s growing legalized cannabis industry as it awaits final stage approval of its Access to Cannabis for Medical Purposes Regulations (“ACMPR”) license and application to serve the anticipated recreational marijuana market once full nationwide legalization takes place later this year.

In early February, the company announced it was seeking ‘good people’ interested in opening their own Choom™ store retail dispensary franchises across Canada, wherever marijuana is legalized. “We’re inviting people to open a dispensary with a world class brand built exclusively for the recreational cannabis market. We’re encouraging entrepreneurs to join our family by registering for their own Choom™ store,” President and CEO Chris Bogart stated in a news release about the proposal. “We are telling our Choom™ story with our stores and will elevate the concept of a high-quality product through our new retail environments, and we’re inviting others to join us.”

A Deloitte survey of attitudes in 2016 arrived at the conclusion that revenues for the legalized market may reach anywhere from $4.9 billion to $8.7 billion with ancillary markets that could top $20 billion; these are figures that Choom™ Holdings has taken note of while planning its expansion strategy as the end of cannabis prohibition nears.

“This is a once in a lifetime opportunity for you to enter a potential Multi-Billion Dollar industry,” the company’s website states. “Marijuana dispensaries in legalized states in the US make more per square foot than Whole Foods, and you can get in on the ground floor in the Canadian Market.”

According to the company’s investor presentation made in November, by 2021, the recreational marijuana industry that Choom™ Holdings exclusively aims to serve is expected to be almost eight times the size of the medical marijuana industry, which is served by Choom’s Medi-Can Health Solutions Ltd. subsidiary, with benefits spilling over into the tourism industry, governmental tax and licensing coffers, and paraphernalia manufacturing market. Its nimble business model aims to be ready from the ground up to adapt to the changing cannabis landscape as recreational use becomes legal. Choom™ has a planned production facility capable of putting out 660 kg of dried cannabis per year and plans a second phase expansion that would take it to 2,400 kg per year at two British Columbia locations. Choom™ obtained C$2.7 million in financing through a non-brokered private placement in February, following on another $1 million raised to advance its efforts in December shortly after the company began trading on the Canadian Securities Exchange and shortly before beginning trading on the OTCQB exchange in the United States.

“Our products will be focused on cultivating good times and good friends,” the company’s website states. Choom™ refers to an old Hawaiian term for people who hang out and smoke weed, evocative of that spirit of adventure and fun that the company wants to promote.

For more information, visit the company’s website at www.Choom.ca

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