Cannabis Cultivation Powering Growth for the Industry

CannabisNewsWire Editorial Coverage: Cultivation by both large and small growers is powering growth across the cannabis industry.

  • Cultivation is fueling the growth of the cannabis industry.
  • $718 million was invested in cultivation and retail last year as the industry continued to grow.
  • Raw materials from cultivators are used in a wide range of cannabis products.
  • Cultivation locations are critical to distribution channels and partnerships.

Within this growing industry, Cannabis Strategic Ventures (OTC: NUGS) (NUGS Profile) is working to foster emerging brands by targeting investment through a la carte partnerships and acquisitions. Tilray, Inc. (NASDAQ: TLRY), one of Canada’s largest cultivators, has seen earnings rise 78.9 percent so far this year thanks to growing demand and a maturing business. Cultivation means profits for hydroponics suppliers such as GrowGeneration Corp. (OTCQX: GRWG), which provides the materials growers need. Some companies are working to stand out through branding, such as the feel-good ethos of Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB). Others, such as Aurora Cannabis, Inc. (NYSE: ACB) (TSX: ACB), are working with local authorities to reach new customers.

To view an infographic of this editorial, click here.

Cannabis Cultivation

When economic historians look back on the early 21st century, the cannabis industry will likely feature prominently in conversations. The industry, which has operated in the black market since the turn of the millennium, has grown to a revenue cap of over $9 billion in the United States alone, with an expected value of $47.3 billion by 2027. From retail outlets to research groups, edibles, technology, vaping liquids to health supplements, cannabis has become a diverse and powerful industry.

Underlying it all is cultivation. As much the work of craft businesses as of big corporations, cultivation supplies the plants without which none of the rest would be possible. Licensed growers are providing the materials needed to drag cannabis profits away from funding crime and turning them into a legal, taxable, sustainable industry.

Cultivators make the cannabis industry possible.

The Growth of Cultivation

Cannabis cultivation is hardly a new activity in the United States, but a legal, corporate-fronted version of it is. Since the first medical legalization in California in 1996, many respectable growers have sprung up, whether as new businesses entering the emerging market or as once-clandestine farmers turning their previously illegal operations into law-abiding producers. In today’s cannabis environment, many corporate-fronted companies, such as Cannabis Strategic Ventures (OTC: NUGS), are eyeing small to large commercial cultivation as part of their business model.

This interest of Cannabis Strategic Ventures shows how quickly cannabis cultivation has acquired the trappings of a legally established industry. As a publicly traded company that incubates, develops and partners with brands, Cannabis Strategic Ventures is a sort of meta-business that emerges in sophisticated markets — bolstering the development of production, services and retail through its application of business acumen and strategically applied capital.

It’s not surprising that such companies are engaging with cannabis cultivation. Investment in cannabis cultivation and retail reached $718 million last year as investors were increasingly drawn to this growing and profitable market. Looking ahead, the trend shows no sign of declining.

Cannabis cultivation is a specialist form of agriculture, requiring an understanding of hydroponics, plant strains and environmental factors that affect the potency of crops. Acquiring those skills hasn’t been easy, especially given how long the industry operated in the shadows, its techniques and collective knowledge shared only through illicit channels. As cultivation takes off, the industry needs the support of companies such as Cannabis Strategic Ventures to acquire equipment, train staff and build facilities to meet the demand of a growing customer base.

Cultivation is fundamental to the market, so the sector is a natural target for investors looking to ensure a lasting place in the cannabis industry. Cannabis Strategic Ventures is actively seeking out cultivation facilities with existing infrastructure to speed up its move into cultivation. This initial step provides a foundation upon which much bigger moves can be built.

Building on the Foundations of Cultivation

Growers aren’t just selling the plants as the dried or refined forms of cannabis that users have been consuming for decades. With legality, cultivators have experimented with different ways cannabis can be used. Much of the plant is still sold for smoking, but some of the valuable crop is turned into products such as vaping liquid, oils, capsules, drinks and other consumables. Cannabidiol (CBD) and hemp phytocannabinoids, nonpsychoactive chemicals that appears in cannabis alongside the high-inducing THC, have become the core ingredient of a range of products as research and design departments find ways to use it for health, well-being and relaxation.

The range of brands in the Cannabis Strategic Ventures portfolio reflects this varied approach to cannabis and its derivatives through commitments in category leaders in the space. None of these brands would be possible without the cultivation of cannabis plants. Bringing cultivation under the same umbrella as the products will offer opportunities for improved efficiency and profitability. By sourcing cannabis from its own facilities, Cannabis Strategic Ventures should be able to achieve vertical integration in the supply chain, which naturally leads to greater certainty over the supply of raw materials and increased efficiencies into the system, likely cutting costs and improving the timeline from cultivation to shelf.

The growth of cannabis cultivation has led to a boom for support services as well, such as the provision of staff and hydroponic equipment. Here, too, efficiencies can be realized through vertical integration as cultivators work more closely with their suppliers.

This is yet another way Cannabis Strategic Ventures may benefit if cultivation is brought in-house. As the owner of BudHire, a subsidiary specializing in cannabis industry recruitment, the company looks to be in an ideal position to source the most skilled staff for its facilities.

Cultivation in California

Geography makes a big difference to U.S. cannabis companies. The industry isn’t legal in every state, and among those that have legalized, the laws vary substantially from state to state, as do market sizes. Given the challenges of working across state lines without federal legal reform, being based in the right location can be critical.

Cannabis Strategic Ventures is headquartered in Los Angeles and benefits from easy access to the oldest, largest and most complex legal cannabis market in the United States. Many growers in California are now trying to transition from the black market to the legal one, but the move can be challenging. Volumes of cannabis that could have been sold for $3,000 illegally go for a fifth of that price now. Growers must pay taxes and work within well-defined regulations. Working with firms such as Cannabis Strategic Ventures, which offers essential financial and intellectual capital, can help a grower make the transition more successfully.

Being located in California, therefore, provides two significant advantages for a company such as Cannabis Strategic Ventures. On one hand, the state has a large consumer base for the company’s products and services. On the other hand, it has a plentiful supply of small companies looking for financial support, creating opportunities for growth through mergers, acquisitions and partnerships.

Colleagues and Competitors in Cultivation

Cannabis Strategic Ventures is not alone in its interest in this promising industry. An impressive variety of companies are now cultivating cannabis.

Tilray, Inc. (NASDAQ: TLRY) is one of the largest cultivation companies in Canada, a country with a fast-growing and well-regulated market. A global pioneer in production, distribution and research in the cannabis market, Tilray was the first licensed producer of medical cannabis in the world to have its facility Good Manufacturing Practices (GMP)-certified in accordance with European Medicine Agency (EMA) standards. Its recent earnings report reflected the extraordinary growth being experienced by well-run cannabis companies, with an 85 percent rise in revenue in the third quarter and a 78.9 percent rise for the year to date. With recreational cannabis having just become legal in Canada, this growth is likely to continue that increase over the next few years.

The growth of such companies has provided a boost for GrowGeneration Corp. (OTCQX: GRWG), a supplier of hydroponic systems and the nutrients used with them. Like Cannabis Strategic Ventures, GrowGeneration has been acquiring other companies to expand its presence within the market. It also has an eye on reaching different market sectors. The company recently established the GrowGeneration Hemp Corp subsidiary to market its products to hemp farms and GrowGeneration Canada to sell to Canadian cultivators.

In this booming market, branding is crucial to help companies stand out from the pack. Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB) is winning over customers with the feel-good factor as a company committed not just to sales but to improving the planet and people’s lives. Given the correlation between cannabis use and liberal values, adopting such a strong identity seems to be bringing the company success.

For Aurora Cannabis, Inc. (NYSE: ACB) (TSX: ACB), the recent focus has been on reaching new customers. As a Canadian company, Aurora is looking to profit from the country’s legalization of recreational cannabis in mid-October this year. The market is regulated on a regional basis, so Aurora has been busy setting up agreements with local authorities to give it a strong reach across the country and even stretching into international markets.

With revenues rising and markets growing, cannabis cultivators are seeing a period of great expansion, making the growth of a whole industry possible.

For more information on Cannabis Strategic Ventures, visit Cannabis Strategic Ventures, Inc. (NUGS)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

CNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and CNW undertakes no obligation to update such statements.

Departure of US AG and Democratic House Control Improve Prospects for Hemp Industry

CannabisNewsWire Editorial Coverage: Recent changes in Washington, D.C., are good news for the U.S. hemp industry.

  • The recent departure of Jeff Sessions from the Attorney General’s Office may make it easier for states to enforce their own laws in relation to cannabis and hemp legalization.
  • The Democratic majority in the House may ease the passage of the delayed Farm Bill.
  • These changes could improve the prospects for hemp and cannabis producers.

Marijuana Company of America Inc. (OTC: MCOA) (MCOA Profile) is a pioneer in the hemp industry, with trial cultivation operations under way in Washington and a range of hemp-derived products on the market. Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB) is also focused on hemp-derived cannabidiol (CBD) products and recently raised its profile through TV coverage. Even before the prospect of reform, CV Sciences, Inc. (OTCQB: CVSI) was seeing record profits this year and increased its profile by becoming a sponsor for the Hemp Industry Association’s 25th anniversary conference. Isodiol International, Inc. (CSE: ISOL) (OTCQB: ISOLF) is benefiting from changes not just in the United States but in Mexico, where new regulations will support its sale of diverse CBD products. The first publicly traded U.S. cannabis company, Medical Marijuana, Inc. (OTC: MJNA) is also seeing growth, with record sales and a continuing high profile.

To view an infographic of this editorial, click here.

A United Group within a Divided Nation

This November’s Congressional elections have been some of the most divisive in U.S. history. Bitterly fought campaigns have culminated in knife-edge results, featuring recounts to settle tiny vote margins amid loud accusations of cheating from both sides.

While the election results and their aftermath have been mixed for both Democrats and Republicans, they have been overwhelmingly positive for one group — hemp producers. A Democratic majority in the House of Representatives may finally bring an end to months of bickering over this year’s Farm Bill renewal, leading to the expected federal legalization of hemp farming in the process. And the forced resignation of U.S. Attorney General Jeff Sessions, which President Donald Trump pushed once the elections were over, has removed one of the biggest stumbling blocks the industry faced.

How Sessions’ Departure Affects Hemp

The resignation of Jeff Sessions was welcomed with relief by companies in the hemp sector, including Marijuana Company of America Inc. (OTC: MCOA), just as his arrival was greeted with disappointment two years before.

During his election campaign, Trump had supported medical cannabis and states’ rights to legalize their own industries. This was good news for hemp companies, which expected to function as the primary producers of medical cannabis.

Hemp, which does not get users high and is useful for a variety of purposes, was banned by the sweeping laws of drug prohibition decades ago. Recent state-level reforms have allowed the establishment of projects such as MCOA’s hemp project in Scio, Ore, in conjunction with their joint venture partner Global Hemp Group Inc. But tension has existed for years between state-level legalization and the continuing federal prohibition on all forms of cannabis. Trump’s offer of reform appeared to be a solution.

Then Sessions came into office. As the government’s top law enforcement officer, he had the power to clamp down on all things cannabis related. And as a vociferous opponent of cannabis, that was exactly what he promised to do.

Though Sessions was not able to launch a new escalation of the war on drugs, his stance on the subject frustrated cannabis proponents. Even as brands such as MCOA’s hempSMART brought a state-legalized flood of hemp-derived products to the health and wellness markets, Sessions’ presence threatened to stifle the fast-growing industry.

However, the cannabis trade and surrounding industries continued to grow despite Sessions’ presence. MCOA is a shining example of an industry-savvy company that has recognized opportunities for growth and development in an industry that reached an estimated value of $9 billion in 2017 and is expected to reach over $47 billion by 2027. The company developed a distinct hemp derived CBD brand — hempSMART™ — and established high yielding hemp cultivation farming projects in the United States and Canada while also investing in Moneytrac Technology, a business providing financial and support services for the cannabis industry.

However, federal restrictions have created uncertainty for companies. By this fall, the White House was hinting at taking a more liberal stance. While this could be seen as a political ploy to balance Sessions’ presence in the minds of cynical cannabis-conscious voters, it also hinted at divisions within the government. It’s hardly surprising with a populist president like Trump. With 64 percent of Americans supporting legalization of cannabis and 74 percent supporting states’ rights to legalize, Sessions was up against the popular view on a widely discussed issue. Though both his appointment and his departure were driven by other factors, his absence opens the way for cannabis reform. And in fact, cannabis companies’ stocks initially rose when the news was announced.

But Sessions’ departure wasn’t the biggest issue for hemp companies such as MCOA. These companies are also closely watching what is happening in the House.

Passing the Farm Bill

The 2018 Farm Bill is one of the most important pieces of legislation the hemp industry has ever seen. A wide-ranging bill covering U.S. agricultural and food policy, it includes provisions that would legalize the large-scale cultivation of industrial hemp.

Under the previous Farm Bill of 2014, such cultivation became legal on a limited scale for purposes of research and trial crops. This led to hemp crop development, such as the cultivation harvested by MCOA this fall at its Oregon site, but not wide-scale production.

The hemp provisions in the 2018 bill are set to change that. Given their potential to offer a profitable new crop for struggling farmers in Republican-held districts, the provisions have gained cross-party support and ensured a place in the bill.

Unfortunately, other provisions have been more controversial. Arguments over how to allocate federal food assistance and how to deal with illegal immigration stalled the bill earlier in the year, and arguments over who will benefit most from the funds have prevented compromise in the months that followed. The future of hemp companies such as MCOA has been in limbo thanks to issues that have nothing to do with hemp.

With the Democrats about to gain control of the House, that appears likely to  change. The biggest hurdle to passing the bill is House Republicans’ desire to set tougher controls for allocating food stamps. But neither Democrats nor Senate Republicans favor these strict rules, so a Democratic majority in the House and the Republican-majority Senate could break the impasse and pass a bill. This has also given Republicans more incentive to pass the bill while they still have power to shape its outcome in the House.

Greater Opportunities for Cannabis Companies

This change is great news for MCOA. As an industrial hemp company, its operations have so far been limited by the provisions of the 2014 Farm Bill and legalization in specific states. The legalization of hemp will allow it to expand its existing cultivation, set up new operations and more easily sell its products into markets across the country.

Plenty of hemp and cannabis companies across the United States will be seizing opportunities created if federal prohibition ends. Many of these companies, such as Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB), are focused on products using CBD. Its widespread use in health and wellness products has propelled these companies into the limelight, with Charlotte’s Web CEO Hess Moallem appearing on CNBC to talk about the growth of CBD and cannabis businesses in the country.

Politicians’ willingness to change their stance on hemp is unsurprising given the growing momentum behind the industry. The Hemp Industry Association is throwing its 25th anniversary convention this year. The milestone event, sponsored by CV Sciences, Inc. (OTCQB: CVSI), marks two-and-a-half decades of revival for a once-powerful industry. The sponsorship opportunity has been hugely beneficial for CV Sciences, which saw record sales and gross profits in the third quarter of 2018.

Isodiol International, Inc. (CSE: ISOL) (OTCQB: ISOLF) is another company focusing on CBD. Its products cover a wide spectrum of uses, including sleep aid, pain management and skin needs. While the political changes in the United States appear positive for Isodiol, the company has also been closely following events in Mexico, where it has distribution agreements with several companies specializing in pharmaceuticals. At the end of October, Mexican authorities published new regulations covering CBD products. These allow hemp to be used in cosmetics, food supplements and herbal products, as well as in medicines. Based on these changes and its established agreements, Isodiol expects to start sales in Mexico in early 2019.

Medical Marijuana, Inc. (OTC: MJNA), the first publicly traded cannabis company in the United States, continues to go from strength to strength. Its subsidiaries have been exhibiting at events across America this year as it continues to develop its profile. Like CV Sciences, it has recently seen record sales as the cannabis and CBD markets grow across North America and beyond.

The hemp industry is growing around the world but, with change in the cards in Washington, America appears set to stay at the forefront of the industry.

For more information on Marijuana Company of America, visit Marijuana Company of America, Inc. (OTC: MCOA)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

Receive Text Alerts from CannabisNewsWire: Text “Cannabis” to 21000

For more information please visit https://www.CannabisNewsWire.com and or https://CannabisNewsWire.News

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CannabisNewsWire (CNW)
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www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com

DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

CNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and CNW undertakes no obligation to update such statements.

Growing Cannabis Industry Creates Space for New Strategies

CannabisNewsWire Editorial Coverage: As the cannabis industry continues to grow, companies are using a variety of strategies to secure their places within the sector.

  • The cannabis sector, currently worth over $9 billion in North America, is expected to hit $57 billion globally by 2027.
  • This growth is being fueled by changes in the legal climate and a range of business strategies.
  • These strategies range from R&D focus to M&A, vertically integrating supply channels in the process.

Youngevity International, Inc. (NASDAQ: YGYI) (YGYI Profile), a relative newcomer to the sector, is bringing its vertically integrated strategy from the coffee market to cannabis. GW Pharmaceuticals Plc (NASDAQ: GWPH) is focused on the medical market, developing prescription medicines among other products. Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB) is focused on reaching more retail outlets, pushing its CBD products out through a growing number of channels. CV Sciences, Inc. (OTCQB: CVSI) is primarily research oriented but is also raising its profile through sponsorship of a hemp industry conference. In Canada, Aurora Cannabis, Inc. (NYSE: ACB) (TSX: ACB) is making use of recent changes by establishing a range of new supply agreements.

To view an infographic of this editorial, click here.

A Changing Business

This year has seen huge developments for the cannabis industry in North America. In Canada, recreational cannabis became legal in the middle of October, after a year of political debate and commercial preparation. South of the border, pressure mounted for reform of federal laws to support states making their own choices, with 64 percent of Americans now saying that they favor legalization. While political maneuvering ahead of the midterm elections delayed efforts to legalize industrial hemp through the 2018 Farm Bill, voters supported the legalization of medical cannabis in Missouri and Utah and of recreational cannabis in Michigan. With cannabis now legal for medical use in 33 states and for recreational use in 10, prohibition is clearly on its last legs.

This wave of change is leading to staggering growth in the cannabis industry. Companies are seeing dramatic rises in revenue as new markets open up, new products are created and new customers cast off tradition to give cannabis a go. This is creating a new space for cannabis companies to work in, where new strategies are being tested alongside new products.

Cannabis Market Keeps Growing

For companies such as Youngevity International, Inc. (NASDAQ: YGYI) that have a significant investment in cannabis, the past few years have been promising ones. The cannabis market has steadily grown as popular sentiment-driven legalization has opened the way for companies to thrive, which in turn has strengthened their campaigns for further legalization. The success of first medical and then recreational legalization in many states and Canada has reassured others that this is a safe path to follow, creating a North American industry that was worth over $9 billion in 2017, according to a Forbes report. That value is forecast to keep rising, with a predicted value of $47.3 billion by 2027.

With notable exceptions such as Uruguay and Israel, the rest of the world has been slower to follow, but that too is changing. Germany permitted the sale of medical cannabis through pharmacies in 2017. Even Britain, one of Europe’s most conservative countries, opened the door to doctors prescribing cannabis products this year after a high-profile campaign by the mother of an epileptic child. Taken all together, the global market is expected to be worth $57 billion by 2027, according to the Forbes report.

A significant part of that industry is made up of cannabidiol (CBD) products. Derived from both marijuana and industrial hemp, CBD is used in health and wellness products such as Youngevity’s Hemp FX™ range. Though some industry predictions may be unreasonably optimistic, performance indicates that CBD products are increasingly popular and are expected to give a significant boost to cannabis businesses. With Congress expected to legalize widespread hemp cultivation as part of the current Farm Bill, the supply of CBD has the potential to soar.

Developing New Strategies

In the early days of the cannabis industry, corporate strategy was simple. Produce the best cannabis possible, market it within the limited options regulations allowed, and soak up the demand from customers. Now the industry is a more diverse one, from focused pharmaceutical brands to the likes of Youngevity, which combines an interest in CBD with other lifestyle products. Strategies have evolved to match the changing market.

One common path has been that of mergers and acquisitions. In a market full of small businesses, there’s plenty of potential for the big movers to swallow up competitors. This has really taken off in 2018, a year that saw 145 mergers and acquisitions during its first six months, compared with 79 M&As in the first half of 2017.

Investment by and in cannabis companies has also increased. From Sugarmade’s investment of a million dollars in Hempistry to Constellation Brand’s decision to pump billions into Canopy Growth, companies are investing in each other to profit from different parts of the market or to easily enter it for the first time.

For others, product diversification is a common way forward. As the market grows, so does the ingenuity of the companies involved. R&D departments are producing an increasingly wide range of products, whether strains of cannabis or derivatives using CBD. Youngevity has recently added sleep and hydration products to its existing range, as the company finds more uses for CBD and more corners of the market to expand into. The spread of legalization is making it easier for companies to carry out this R&D work, leading to ongoing acceleration in the number of products coming out.

Vertical Integration

While some companies are focusing on horizontal integration, absorbing potential competitors in the same part of the cannabis business, others are looking at vertical integration.

This is the approach taken by Youngevity, with a strategy it refers to as “field to finish.” This is an adaptation of the “field-to-cup” strategy the company takes with coffee, seeking to control the whole supply chain, from the cultivation of beans through to the moment the coffee is delivered to the customer. Except that this product is cannabis instead of coffee.

The field-to-finish strategy offers many advantages for a company that can achieve it. By controlling cultivation, processing and distribution, it can ensure high-quality standards, an important part of Youngevity’s lifestyle brand. It can also benefit from the efficiencies and improved communication that come with an integrated supply chain. Many of the blockages that introduce inefficiencies are more easily removed in a system such as this, leading to a leaner, more cost-effective operation.

Youngevity has only recently entered the CBD market, but the company has grand plans. “We firmly believe in plant-based nutrition, and hemp (CBD) oil perfectly complements our product development philosophy,” said Steve Wallach, the company’s CEO. “Entering this market, which is growing almost exponentially, also should offer a tremendous advantage to our many distributors around the world.”

As Wallach has repeatedly made clear, the products so far released are only the beginning for Youngevity.

Players Big and Small

With the market going through dramatic changes, both large and small companies are making significant moves to expand their slice of the pie.

GW Pharmaceuticals Plc (NASDAQ: GWPH) has built a strategy strongly oriented towards the medical market. This includes not just selling strains of cannabis but creating other medicines based on it. The company has created the first plant-derived cannabinoid medicine to gain U.S Food and Drug Administration approval, getting GW’s products into the prescription drug market across the United States. By creating new and valuable medicines, it is creating a place as a prestigious innovator with customers’ wellbeing at its heart.

Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB) is catering to the broader health and wellness market with its CBD-based products. As mainstream acceptance of CBD grows, the company is expanding into a wider range of stores and has now reached 3,000 outlets.

Like GW, CV Sciences, Inc. (OTCQB: CVSI) has built its business around research, using its expertise to create new products and to sell its services to consumers. CV Sciences was the first hemp CBD nutraceutical company whose products were certified Generally Recognized as Safe (GRAS) by the FDA, helping improve the image of both the products and the cannabis market. The company is further raising its profile within the industry as a sponsor of HIACON 2018, the Hemp Industries Association’s 25th anniversary convention.

For Canadian companies such as Aurora Cannabis, Inc. (NYSE: ACB) (TSX: ACB), recreational legalization has opened up a whole new market that presents new opportunities and new challenges. With the market regulated province by province, companies have to set up supply agreements to cover different regions. Aurora has been busily setting up these agreements, giving it a wide distribution network over an important new market.

The expansion of the cannabis market has led to a range of strategies, from acquisitions and product development to opening up new distribution channels, leading to growth for a diversity of different companies. The next few years will show which strategies work best.

For more information on Youngevity, visit Youngevity International, Inc. (NASDAQ: YGYI)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

Receive Text Alerts from CannabisNewsWire: Text “Cannabis” to 21000

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DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

CNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and CNW undertakes no obligation to update such statements.

Investors Flock to Cannabis Market as Business Booms

CannabisNewsWire Editorial Coverage: As the cannabis industry sees its profits and legitimacy rise, the market potential is drawing increased attention from big investors.

  • The U.S. and global cannabis sector is seeing great growth, lifted by the success of medical and recreational cannabis and legalization in Canada.
  • This is drawing in previously reluctant investors as companies become listed on stock exchanges.
  • Greater integration within the sector is both a symptom of and a support for this cannabis boom.

Cannabis Strategic Ventures (OTC: NUGS) (NUGS Profile) shows this integrated approach, bringing together cultivation, product sales and personnel services for the cannabis industry. Tilray, Inc. (NASDAQ: TLRY) is working across borders on international research to create better cannabis-based medicines. Canopy Growth Corporation (NYSE: CGC) (TSX: WEED) has benefited hugely from the surge in investor attention, receiving billions in investment from the beverage sector. CBD products are allowing parts of the cannabis sector to achieve widespread acceptance, thanks to the work of companies like Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB). All of this means a rise in sales for suppliers of hydroponic equipment such as GrowGeneration Corp. (OTCQX: GRWG).

Cannabis’s Money Problems

The legal cannabis industry is one of the newest in the world and one weighed down with a great deal of baggage. Decades in the legal wilderness have tainted the public image of the drug, leaving many potential customers and investors with a negative knee-jerk reaction to the sector and its products. Even now, as legal cannabis becomes more common on a state-by-state basis, the U.S. industry is held back by lingering federal laws enacted as a result of the war on drugs.

This has created challenges for cannabis companies in search of finance. Both the legal restrictions in the United States and historical prejudice against the industry have made it hard to find mainstream investors. But with the market expanding and profits rising significantly year on year, that looks set to change.

The Signs of Change

In the United States, the cannabis industry is taking off in a big way. California is the largest of the nine state-sized markets for recreational cannabis, so it makes sense that the state has become home to many of the companies working in the sector, such as Cannabis Strategic Ventures (OTC: NUGS). But the seeds for the rise of these companies lie elsewhere.

The first signs of the huge potential for a legal cannabis market came in 1996, when California passed Proposition 215, the first law making medical cannabis legal in a U.S. state. The medical market quickly took off, with legal companies moving into a business previously owned entirely by criminals, while other states considered such legislation of their own. Just over 20 years later, 31 states have legal medical cannabis markets, and a whole host of companies have sprung up to cater to them. Knowledge of cannabis’s benefits has also grown swiftly, thanks to these companies’ research efforts.

But the biggest bellwether for growth in the recreational market has come from north of the border. This October, Canada became the first G8 country to legalize recreational cannabis on a national level. The result is a tightly regulated and quickly growing industry that is setting an example for the rest of the world.

That example holds out great promise for the likes of companies such as Cannabis Strategic Ventures. Cannabis Strategic Ventures has taken a portfolio approach to the cannabis sector, developing a range of brands covering areas such as cannabis oil, concentrate extraction services, staffing for the cannabis sector, and most recently cannabis cultivation itself.

The industry is growing quickly, with analysts predicting that it will reach $65 billion by 2023. That’s creating plenty of space for companies such as Cannabis Strategic Ventures to grow. It’s also drawing the attention of investors.

The Rise of Cannabis Investment

The cannabis industry didn’t initially attract a lot of funding from investors. The potential of cannabis as a legal market was unclear, and it came with risks thanks to the drug’s illegality at a federal level. Investors couldn’t yet see much potential for profit, and they were wary of throwing their financial lot in with such a dubious group.

Now, however, the market has had time to mature. The sector isn’t just a handful of cultivators and retailers trying to work on an untested business model. There are specialist cannabis tech firms, research outfits and umbrella companies such as Cannabis Strategic Ventures. It’s looking more and more like a conventional market sector — though a market sector subject to staggering growth.

The result is a growing surge of investment. Since January this year, U.S. cannabis companies have raised more than $8.2 billion of investment, while their Canadian cousins raised $2.2 billion in October alone.

Getting listed on a stock exchange is invaluable to a getting a company’s stocks in front of powerful investors and thus raising additional funds. Larger cannabis companies are looking at moving from the Toronto exchange to the New York Stock Exchange, the largest stock market in the world, while others such as Cannabis Strategic Ventures are preparing for their first listings.

Investors are more prepared now to take a chance on the cannabis market. Stock exchange presence will allow cannabis companies to tap into that potential and so to take a stronger place in a fast-growing market.

A Fractured Industry

The American cannabis industry is a fractured one. Without the well-established business relationships and support structures of longer-standing sectors, many of the pieces are small and disjointed. Progress has been driven primarily by small startups.

The same moment of maturity that has brought the recent wave of investment has also brought the seeds of change for the industry’s structure. Some companies are using mergers and takeovers to build bigger businesses focused on particular parts of the sector, benefiting from the efficiencies these acquisitions bring. Others are diversifying to create companies with greater reach across the sector and even potential to take it to new places. Cannabis Strategic Ventures, for example, is expanding its product lines to include beauty products even as it adds cultivation to its portfolio for greater vertical integration.

Within the industry, one of the big fractures in the United States is that between the different states. With cannabis still illegal under federal laws, businesses have to operate within the borders of individual states with their own local regulations. Though some companies have operations in several states, it’s not yet possible to create a properly integrated national operation, at least in part because of states where the drug remains entirely illegal. But with the White House hinting at potential reform, this is something that could change over the next few years. While politicians respond slowly to public and investor demand for a more efficient and integrated cannabis sector, it’s the companies that are leading the way.

An Industry Coming Together

Despite the limitations they face, cannabis companies are finding ways to come together and cooperate, both within the United States and across international borders.

Tilray, Inc. (NASDAQ: TLRY), a leading medical cannabis company, is supporting research work beyond the borders of the United States. As a supplier of materials for clinical trials in Canada and Australia, Tilray working with other research-oriented companies to increase understanding of the effects of cannabis and develop better treatments based upon it. These could be invaluable in treating such problems as chemotherapy-induced nausea and childhood epilepsy. And while the work has an invaluable humanitarian element, it’s also appealing to investors who recognize the profits present in the pharmaceutical industry.

Canopy Growth Corporation (NYSE: CGC) (TSX: WEED) is one of the great investment success stories. One of Canada’s largest cannabis companies, it has attracted several billion dollars of investment from Constellation Brands, an American drinks manufacturer. This represents an interesting twist on integration within the cannabis industry, with an alcohol company looking to get involved in other recreational chemicals. Tobacco companies have been taking a similar interest in cannabis, and the industry may one day bleed over into one or both of these related sectors.

Already connected into the cannabis industry is industrial hemp, a form of cannabis that doesn’t get users high. Recent years have seen a surge in sales of cannabidiol (CBD) products, which use a compound extracted from industrial hemp. Companies such as Charlotte’s Web Holdings, Inc. (OTCQX: CWBHF) (CSE: CWEB) have had huge success is developing and marketing CBD-based health and wellness products. These products are gaining mainstream acceptance, with Charlotte’s Web getting its products into three thousand outlets.

The success of cannabis growers and retailers has been a boon for companies providing the products and services they need. GrowGeneration Corp. (OTCQX: GRWG), which supplies hydroponic systems and nutrients used in growing cannabis, has seen a massive rise in sales off the back of legalization initiatives. The company’s sales went up by 80 percent in 2017, and it has acquired several smaller companies to help it make the most of this surging demand.

Greater investment helps companies to achieve these successes, which in turn draw in greater investment. As more cannabis companies hit the big stock exchanges, the industry looks set to see its growth continue.

For more information on Cannabis Strategic Ventures, visit Cannabis Strategic Ventures, Inc. (NUGS)

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

Receive Text Alerts from CannabisNewsWire: Text “Cannabis” to 21000

For more information please visit https://www.CannabisNewsWire.com and or https://CannabisNewsWire.News

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

CannabisNewsWire (CNW)
Denver, Colorado
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com

DISCLAIMER: CannabisNewsWire (CNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. The commentary, views and opinions expressed in this release by CNW are solely those of CNW. Readers of this Article and content agree that they cannot and will not seek to hold liable CNW for any investment decisions by their readers or subscribers. CNW is a news dissemination and financial marketing solutions provider and is NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, CNW, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment.

CNW HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and CNW undertakes no obligation to update such statements.