CannabisNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Announces New Board Appointments

Flora Growth’s (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, has made two significant changes to its board. The company named FLGC CEO Luis Merchan as board chair and announced that former Amazon executive Tim Leslie, who is currently serving as chair of Flora Growth’s advisory board, will join the company’s board of directors and audit committee. The company noted that the changes to the board indicate FLGC’s move toward becoming a U.S.-based issuer; the new appointments also support the company’s growth into new international marketsMerchan is replacing Bernie Wilson as board chair; Wilson will serve in an advisory capacity through 2022 to provide strategic guidance on capital markets and international expansion. “I am honored that our board has entrusted me with this role, and I believe it is a testament to what we have built together thus far,” said Flora Growth CEO and newly appointed chairman of the board Luis Merchan in the press release. “Our board has been incredibly supportive to date while always ensuring business decisions are in the best interest of our shareholders, and I am looking forward to continuing to work closely with them in this role. . . . We want to thank Bernie for his commitment to the growth of Flora during this formative time for our company and look forward to continuing to work with him as we continue to grow.”

To view the full press release, visit https://cnw.fm/2IeIX

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. For more information about the company, please visit www.FloraGrowth.ca.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW — Why You Should Buy Marijuana from Licensed Outlets

Cannabis consumers have a strong relationship with their dealers. This is because their communication methods offer a convenient connection to a supply of marijuana. As a result of this back and forth, a relationship develops over time in which the involved parties mutually benefit from each other.

Cannabis dispensaries, on the other hand, also provide benefits. Despite offering cannabis at prices that could be slightly higher than on the black market, dispensaries come with the security and quality control on top of supplying consumers with a variety of options.

A licensed cannabis dispensary is a brick-and-mortar space that offers its customers a variety of quality-grade cannabis products. The products sold tend to have undergone numerous lab tests in order to achieve high-quality standards. The advantage of buying cannabis from a dispensary rather than a dealer is the transparency on potency levels and other helpful information found on its labels. This is essential to patients who require prescribed medications because it eliminates second guessing of THC levels.

Cannabis users tend to consume the drug for different reasons. As a result of this, dispensaries offer an assortment of products that fit the customer’s preference.  Some clinics have warehouses to ensure the stock never runs out. By shopping at a dispensary, a buyer can compare products and also make informed choices based on research.

Since dispensaries are always finding ways to attract and retain customers, with some of them running loyalty and membership programs. The benefit of such programs is that the buyer can save money through discounts and rewards as well as receive free merchandise and marketing information on the specials.

Dispensary staff also undergo training that equips them with the necessary skills to serve customers. In some instances, they are certified by organizations such as SellSafe to professionally sell cannabis. Such initiatives aim to improve customer service and make it easier for buyers to obtain personalized recommendations based on one’s health goals, budget and lifestyle.

Synthetic cannabis is popular on the unregulated market. These products are designed to mimic the effects of cannabis. They pose health risks because their lethality has led to hospitalizations and in some cases even death. Moreover, cannabis grown by black market operators have often been exposed to pesticides and herbicides, which are harmful to humans.

The illicit market is known for supporting crime. Therefore, by buying from a dispensary, the consumer is boosting the economy, supporting local businesses and improving the healthcare system while starving crime of its funding.

As regards pricing, many companies such as Flora Growth Corp. (NASDAQ: FLGC) have opted for cultivation locations where the final product is more competitively priced without compromising quality. In this way, consumers may not have to pay so much when they decide to abandon the illicit market in favor of licensed suppliers.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CannabisNewsBreaks – Flora Growth Corp.’s (NASDAQ: FLGC) Announces Receipt of 2022 Export Quota for High-THC Cannabis

Flora Growth’s (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, has received its annual export quote from the Colombian Ministry of Health and Social Protection. The company announced that the quota is for a total of 43,600 kg of high-THC cannabis, an updated quota that allows adequate export of medical cannabis products to meet Flora’s existing and future supply agreements in both bulk dry flower and derivatives. That allotment means Flora can produce and export both high-THC dry flower and cannabis derivative products and start to fulfill its previously announced agreements, including the agreement to send 3,600 kg of high-THC flower to Israel-based Artos. The company anticipates producing and exporting both high-THC dry flower and cannabis derivative products. With the allotment, the company will be able to export its Good Agricultural and Collection Process (“GACP”)-certified products to legal cannabis jurisdictions around the world. According to the announcement, the Colombian government’s quota system only requires a quota for high-THC or psychoactive cannabis; the government does not limit the cultivation or production of high-CBD flower or derivatives with less than 1.0% THC. The company also announced that it had received approval from the Colombian Agricultural Institute for the cultivation of four additional strains. “With receipt of this expanded 2022 quota, we can now work towards fulfilling previous agreements, including the agreement with Artos Ltd. to send high-THC cannabis to Israel and other legal markets,” said Flora Growth chief commercial officer Jason Warnock in the press release. “The changes to the export quota this year represent a major milestone for Colombian exports and provide a clear pathway for the region to make a significant global impact on the cannabis industry.”

To view the full press release, visit https://cnw.fm/brHvR

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. For more information about the company, please visit www.FloraGrowth.ca.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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CannabisNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Enters Agreement to Bring Mind Naturals to Hong Kong and Key Global Markets

Flora (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, today announced its entry into a distribution agreement with Israel-based DNO Group to distribute the Mind Naturals brand in the Hong Kong region. A leading distributor of global independent brands, DNO Group has over 50,000 points of sale throughout Asia in addition to its broader global reach. Under the agreement, Flora will work with DNO to identify growth opportunities and, using an omnichannel approach including brick-and-mortar retail, e-commerce and wholesale, bring the Mind Naturals brand to market in new territories. The initial focus will be on Hong Kong, which is expected to follow with a second phase expanding to India and Israel. “We are excited to see the continued expansion of Mind Naturals into new international markets, especially those with a high demand for skincare products,” said Flora Growth CEO Luis Merchan. “With quality ingredients and a thoughtful customer experience, Mind offers something different in this competitive space. We look forward to working with DNO to bring this unique offering to key markets around the world.”

To view the full press release, visit https://cnw.fm/U118S

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands delivering the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. Visit www.FloraGrowth.ca or follow @floragrowthcorp on social media for more information.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only)

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420 with CNW — A Glimpse at the Road Ahead Before Marijuana Beverages Dominate the Market

Released estimates show that by the end of this year, the THC-infused beverages market will be valued at $340 million. Manufacturers of marijuana beverages need to understand the gaps in the market and find ways to bridge those gaps in order to approach the same levels of market share as its alcohol counterpart.

Consumer sentiment is the primary driver in the creation of new categories, and there are four areas of opportunity driven by consumer sentiment, which manufacturers in the flourishing cannabis beverage industry should consider. Those areas include the following:

  • Individuals who are sensitive to the effects of alcoholic drinks and prefer to not have hangovers but would still like a beverage that allows them physical and social benefits.
  • Marijuana consumers who would like to replace their smoking habits or complement their existing consumption preferences.
  • New consumers who are easing into or are curious about recreational marijuana but aren’t keen on experimenting with edibles.
  • Individuals who consume alcohol and have become mindful of the effect alcohol has on their well-being and health and are seeking alternative ways to socialize and/or relax.

Once manufacturers gain a good understanding of the consumer insights that drive growth in the beverage market, they can take into consideration the unique opportunities in the market which benefit them. These include the following:

The popularity of THC products has been growing

Thus far, 18 states have legalized the recreational use of marijuana, which has led to the creation of a billion-dollar marijuana market.

Beer and overall beverage market sales have declined

Growth has stagnated within the larger beverage market in the last couple of years. This has pushed manufacturers such as Heineken and Molson Coors to invest in research and development in new markets, particularly cannabis, as cannabis beverages may soon replace alcoholic drinks.

Possible manufacturing advantages

Manufacturers of THC- or CBD-infused beverages can ferry their concentrate to existing facilities that are used in the manufacture of carbonated drinks, given that the facilities are currently underutilized, judging from the reduction recorded in beer and carbonated drink sales. This will allow cannabis beverage makers to make use of production availability.

However, there are also challenges that manufacturers should keep in mind. This includes the interstate travel requirements as well as the serving size and weight restrictions, among many others.

This shouldn’t discourage those seeking to invest in or that are already involved in the industry, as there are uncertainties with any new market. Keeping in mind these challenges as well as opportunities the market presents may increase a company’s chance of success. Companies such as Flora Growth Corp. (NASDAQ: FLGC) that have a stake in the beverages segment have their work cut out if beverages are to make a sizeable dent into the market share that cannabis flower currently enjoys.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer

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CannabisNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Acquisition Expected to Provide Significant Growth Acceleration

Flora (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, recently acquired JustCBD, a market leader in the consumable cannabinoid market. The acquisition is expected to provide meaningful growth acceleration and deliver human capital to the Flora organization and strengthen its foothold in the U.S. wellness market. In addition, there is significant opportunity to leverage Flora’s economically-advantaged cultivation to support expansion of the JustCBD brand across the global market. Roth served as exclusive financial advisor to JustCBD on the transaction.

To view the full press release, visit https://cnw.fm/CYSwg

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that is designed to deliver the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. For more information, visit the company’s website at www.FloraGrowth.ca.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CannabisNewsWire.com

Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: http://CNW.fm/Disclaimer

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420 with CNW — Delayed Review Leaves Canada’s Cannabis Industry in Suspense

A review of Canadian legislation that seeks to address key issues in the country’s cannabis industry has been delayed. The Cannabis Act is in need of a mandatory review that was scheduled for October 2021, three years after Canada made it legal to use marijuana for recreational purposes. According to Tammy Jarbeau, a health spokesperson, a legislative review is currently in the works.

Once the review launches, the industry seeks to address issues, some of which are not covered in the Cannabis Act. Some of those issues include excise taxes, potency limits of products, and the marketing and advertising of cannabis products. According to industry sources, the September elections, the installation of a new health minister and the pandemic are possible reasons for the review’s delay.

Last year, the Cannabis Council of Canada was in discussions with Health Canada, which wanted to narrow the review. The review is expected to have an impact on public health, Indigenous communities and legal home cultivation. George Smitherman of the Cannabis Council states that the concern of public health is important in addressing the country’s illicit market of cannabis. According to Sean Webster, an official for Ontario-based producer Canopy Growth, there are broader issues around regulations that need to be looked at in addition to the review of the mandatory issues.

The industry wants a review that will allow for an increase in the THC limit of cannabis products. According to Webster, the illegal market has products, which consumers are demanding, that claim to have more than the 10-milligram THC limit.

Health Canada’s framework on costs levied on earnings made by cannabis growers is another subject that needs to be reviewed. According to Vlad Klacar, a senior vice president at Auxly Cannabis, taxes are a burden to growers, businesses and enterprises that are still finding their way through this emerging sector. He suggests that the fees could be charged on projects or be tied to service standards.

Another concern is cannabis excise taxes, which are grouped under the Excise Act instead of the Cannabis Act. This means that the regulations come from the Department of Finance and the Canada Revenue Agency instead of Health Canada. The Ontario chambers of commerce together with British Columbia are demanding tax reforms.

It is expected that the review will end after 18 months from commencement with a report containing findings and recommendations presented to the Canadian Parliament. Webster states that the industry is ready for the review and is interested in how the process will play out. Entities such as Flora Growth Corp. (NASDAQ: FLGC), which have their eyes on an international market, are particularly interested in the review outcome.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

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420 with CNW — Cannabis Companies in Germany Attract Investments as Nation Gears Up for Recreational Sales

Cannabis startups in Germany are experiencing an uptake in investment funding as they look to capitalize on the potential of legalization of recreational marijuana. This comes as the sector of medical marijuana, which is legal, is experiencing tremendous growth.

Investment funding in the cannabis sector experienced a slow growth in 2020 before regaining its momentum last year. According to Stephen Murphy, the CEO and cofounder of marijuana research firm Prohibition Partners, this year has begun with a positive start as investors position themselves to benefit from the burgeoning market.

Additionally, investors are looking forward to the legalization of recreational marijuana in Germany. The ruling coalition has made promises, but its legalization appears not to be close at hand. Canadian and American businesses that have their business operations in Europe are also positioning themselves to gain from an expanding recreational market.

Cansativa Group, a startup based in Frankfurt, has raised $15 million in a Series B funding round that was led by Snoop Dogg-backed investment company Casa Verde Capital. According to its cofounder Benedikt Sons, this round provided better results in comparison to the first one. The company is the only distributor of cannabis that is cultivated in Germany.

Another startup, Sanity Group, has received $3.5 million from Casa Verde in a financing round. The company is based in Berlin and focuses on medical marijuana. So far, it has managed to raise more than $76 million. According to founder and managing director Finn Hänsel, this is a record in funding a cannabis startup in Europe.

The legalization of medical marijuana in 2017 is responsible for the boom in startups. Companies such as Cansativa, Sanity Group, Cantourage and Demecan rose during this time. However, investors have been reluctant to back them until last year when the ruling coalition pledged to legalize the recreational use of marijuana.

Investors are hopeful that Germany’s stance would work in destigmatizing cannabis elsewhere with more countries following suit. Germany already is Europe’s largest market for medical cannabis. Last year, insurance compensations for medical marijuana saw a 9% increase in comparison to 2020 as the total amount reached almost $17 million.

The marijuana research firm Prohibition Partners estimates that Europe’s annual sales of medical cannabis stands at $270 million. The firm estimates that if Germany legalizes the recreational use of cannabis, sales figures are estimated to reach up to $4 billion every year.

For this to be possible, lawmakers must create regulations around its cultivation, production and distribution as well as sales and marketing. According to Jacob Sons, the cofounder of Cansativa, the legislation, which is in its early stages, will provide a blueprint to the region.

These developments in Germany are likely to be of great interest to internationally focused companies such as Flora Growth Corp. (NASDAQ: FLGC) as new markets could open up and offer expansion opportunities.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

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CannabisNewsBreaks – Flora Growth Corp. (NASDAQ: FLGC) Completes 1st US Import of CBD Products from Colombia

Flora (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, today announced that it has completed its first import of CBD-containing food and beverage products into the United States from Colombia under its Mambe brand. The move comes after Colombian President Ivan Duque signed Resolution 227 last week, providing the necessary framework for the use, distribution and export of cannabis, dried flower and other non-psychoactive derivatives. “We are thrilled to be the first Colombian cannabis operator to capitalize on the law change President Duque signed into effect,” said Flora Growth CEO Luis Merchan. “We are grateful for the Colombian government’s forward-thinking approach to cannabis regulation and are excited to bring Colombian-made cannabis food and beverage products to the U.S. market. Our team anticipated this regulatory update and has been laying the necessary foundation to expand this new supply chain pathway allowing Flora to quickly bring our diverse product portfolio and low-cost cannabis inputs to new high-growth international markets.”

To view the full press release, visit https://cnw.fm/ZK89Q

About Flora Growth Corp.

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands delivering the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. Visit www.FloraGrowth.ca or follow @floragrowthcorp on social for more information.

NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://cnw.fm/FLGC

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CannabisNewsWire.com

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420 with CNW — NCAA Committee Makes Recommendation to Increase THC Threshold for Drug Tests

The Committee on Competitive Safeguards and Medical Aspects of Sports under the NCAA recently announced new recommendations which stipulate that student athletes wouldn’t automatically lose their eligibility to play after testing positive for cannabis.

The committee increased the threshold for THC, which constituted a positive test to 150 nanograms (“ng”) per ml from 35 ng per ml. This increase aligns the NCAA’s policy with the World Anti-Doping Agency’s policy. Various discussions on the NCAA’s rules on marijuana have been held by members these past few months. This latest decision is consistent with moves made in different professional sports leagues as more states legalize the herb.

In a press release, the chief medical officer of the NCAA, Brian Hainline, stated that reconsidering the organization’s approach to marijuana testing and management was consistent with member feedback on how to better educate and support student-athletes in a society with evolving cultural and public health views on the use of marijuana. Hainline added that while cannabis wasn’t considered a performance-enhancing substance, it was important for member schools to offer support and management when appropriate and engage student-athletes on substance-use prevention.

The committee stated that there would be no loss of eligibility for first, second and third positive THC tests, as long as the school offered an education and management plan for the student-athlete. However, if the student-athlete did not comply with the management plan after a second violation, a 25% suspension from participation in regular season games was recommended. If the student-athlete suffered a third violation and still did not comply with past education and management plans, they would face a 50% suspension from regular season games but wouldn’t lose eligibility.

Currently, the bylaws for Division I-III student athletes state that a first positive cannabis test immediately makes a player ineligible for 50% of regular season games. A second positive test would result in the suspension of a student athlete for a whole season.

Stephanie Chu, chair of the Committee on Competitive Safeguards and Medical Aspects of Sports, stated that these changes to the organization’s drug testing program were approved after extensive discussion and careful consideration, noting that these adjusted marijuana testing policies created a clear pathway for student athletes to take part in management and education programs specific to their needs.

The three divisions under the NCAA are being urged to adopt these new eligibility recommendations into their bylaws. However, it should be noted that these recommendations aren’t binding.

As more and more sports bodies reform their cannabis laws, we are likely to see marijuana products manufactured by such as Flora Growth Corp. (NASDAQ: FLGC) become commonplace and gain wider acceptance in mainstream society, including among athletes who could benefit from the therapeutic potential of these substances.

NOTE TO INVESTORS: The latest news and updates relating to Flora Growth Corp. (NASDAQ: FLGC) are available in the company’s newsroom at https://cnw.fm/FLGC

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