420 with CNW – New Hampshire Assembly Overrides Veto on Marijuana Home Grows

The House of Representatives in New Hampshire voted on Wednesday to override Gov. Sununu’s veto of a bill that seeks to allow registered medical marijuana patients to grow a limited number of marijuana plants at home for their medical needs.

In the message that the governor wrote to explain his veto, Sununu said that allowing home cultivation would make it very hard for law enforcement to prevent marijuana from registered medical users finding its way onto the marijuana black market.

The House didn’t agree with his reasoning and they voted 259 to 120 to overturn the veto on House Bill 364. This measure now heads to the state Senate where it had earlier passed with a slim majority of 14 to 10.

Under current state law, it is illegal to grow medical marijuana at home even if one is a registered patient or caregiver. HB 364 wants to change this position and allow patients or their caregivers to have three mature cannabis plants, three immature ones, and a maximum of 12 seedlings.

Activists are calling on the state Senate to follow the lead of the House and vote to override the governor’s veto. These activists argue that it is currently very hard for many patients to travel long distances in order to buy the needed medical marijuana products from one of the only four licensed dispensaries.

To compound matters even further, the limited number of dispensaries means that the medical marijuana products available are more expensive than they would have been if there were more players in the sector competing against each other.

The activists therefore see home grows as an opportunity for patients to access the treatment that they need without facing financial ruin due to the high cost of manufactured medical marijuana products.

Two recent polls in the state revealed that nearly 70 percent of the residents support the legalization of medical marijuana. Furthermore, the three states neighboring New Hampshire have all allowed medical marijuana patients to grow a limited number of plants for their own use.

All eyes are therefore going to be on the senators and how they vote once this measure returns to the upper chamber of the state legislature. If all who voted for the bill earlier remain supporting the measure, then the proponents of the bill will have to convince at least two of the ten senators who voted against the bill to change their position and support it.

Without two-thirds of the Senate voting to override the veto, then the decision of the governor will stand and the status quo will remain for the 7,000 medical marijuana patients on the state program.

It is widely believed that the entire industry, including companies like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Green Hygienics Holdings Inc. (OTCQB: GRYN) will be following the developments around this bill closely.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – The Benefits of Marijuana During Breast Cancer Treatment

As reputable entities like the American Cancer Society (ACS) start talking about what marijuana can do for patients who are struggling with different cancers, you may be wondering how exactly this plant may be beneficial to someone with breast cancer. Here are some of the ways in which marijuana can help as someone undergoes cancer treatment.

Dealing with Anxiety

For most people, anxiety goes up the moment they are given a cancer diagnosis. This tension and uncertainty can take a huge toll mentally and physically before the first round of treatment is even given. Research indicates that marijuana is very good at helping people to deal with a wide scope of anxiety disorders, so breast cancer patients can enjoy this benefit too.

Pain Management

Pain is one of the direct effects associated with cancer. This pain can be at injection sites or after one has undergone surgery. One of the effects of marijuana that the scientific community almost agrees upon is the pain-killing effects of the substance. Breast cancer sufferers can therefore use marijuana to deal with the pain that they live with on a daily basis.

Nausea

The ACS refers to a study that was done and found that people who smoked marijuana suffered fewer episodes of vomiting and nausea triggered by chemotherapy. Breast cancer sufferers can also get relief from nausea while they undergo breast cancer treatment, especially chemotherapy. Chemo is so widely disliked because of the way it makes patients to feel nauseous, so if marijuana can help, then the treatment will be more tolerable.

Insomnia

Many cancer patients develop insomnia for a variety of reasons, such as the anxiety that comes with knowing that one has cancer. The chronic pain associated with cancer can also trigger insomnia. A large study done to investigate how marijuana helps with this condition found that insomnia reduced in most patients within 30 days of starting to use the substance. The overall quality of sleep also improved remarkably, so breast cancer patients would also enjoy these benefits if they started using marijuana judiciously.

Tumor Suppression

Recent research has also revealed that marijuana isn’t just good at alleviating many of the symptoms associated with cancer, but the substance can also have a beneficial effect on the tumors themselves. Cannabinoids were found to suppress the growth of breast cancer tumors in patients with advanced forms of the disease, but there are indications that these cannabinoids could also help those with the earlier stages of breast cancer.

It is hard to find one plant that can have such wide-ranging benefits for people suffering from various forms of cancer, but marijuana seems to do all this work effortlessly. Analysts believe sector actors like Green Hygienics Holdings Inc. (OTCQB: GRYN) and Hemptown USA are constantly awed by the new reports of what else this versatile plant can do for human health.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – Thailand Turns Confiscated Marijuana into Medical Products

Thailand legalized medical marijuana last year and it started distributing cannabis oil in state-run hospitals last week. Now the Thai authorities have announced that they will be turning over any seized illegal marijuana to the government agency making cannabis oil for distribution in government-run hospitals.

This week, the police confiscated one ton of marijuana from a criminal gang. Rather than destroy this bust, the Thai authorities have made a decision to transfer the marijuana to the Department of Traditional Alternative Medicine as well as the Department of Medical Sciences.

These two entities are authorized to process the marijuana into about 600,000 bottles of cannabis oil for distribution through the state-run medical marijuana program. 5kg from this 1,000kg batch will be retained by the Medical Sciences department for experimental purposes.

The Thai Office of Narcotics Control revealed that they had received approval to hand over the confiscated marijuana to be processed into medicinal products for use domestically. The Thai authorities seem to be sure about the purity of the seized marijuana, which could explain why they have taken this unusual step of “repurposing” it for medical use.

This month, the medical marijuana project of Thailand has been able to make 10,000 bottles of marijuana oil. Most of this consignment is already en route, or has already reached the hospitals that will be dispensing it to patients.

The first marijuana crop grown by the state flowered in May. That harvest is what the state processed into the oil it dispatched to state-run hospitals. However, this marijuana isn’t enough to meet the existing demand, and the government has turned to using confiscated marijuana as it ramps up its own production capacity.

Patients can get a prescription for medical marijuana if they suffer from chronic pain, epilepsy, Parkinson’s and Alzheimer’s. People who would like to deal with the side effects of chemotherapy can also legally use medical marijuana in the country.

Anutin Chamvirakul, the Thai Health Minister, reassured those who are worried about the potential abuse of medical marijuana that no such thing will happen. He explained that since everything is being done under medical supervision, the dosage that patients are taking will not cause any addiction or drug abuse issues.

This reassurance doesn’t seem to have convinced the International Narcotics Control Board. The group stated that they were “deeply concerned” by the rate at which Thailand was changing its marijuana laws.

Marijuana industry watchers think entities like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Green Hygienics Holdings Inc. (OTCQB: GRYN) would find the use of confiscated marijuana in the state medical marijuana program of the Thai government bold but creative.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CBDNewsBreaks – Green Hygienics Holdings Inc. (GRYN) Acquires 824-Acre Potrero Ranch Hemp Cultivation Property

Innovative, full-scope, science-driven, premium hemp cultivation and branding enterprise Green Hygienics Holdings (OTCQB: GRYN) today announced completion of its previously disclosed acquisition of the 824-acre Potrero Ranch Property near San Diego, California. According to the update, the company will utilize the land and buildings for industrial hemp for CBD cultivation. “We have been working at the property under a lease agreement for the last two months purchasing equipment and preparing to begin cultivation immediately,” GRYN CEO Ron Loudoun stated in the news release. “The combination of the greenhouse space and acreage will create the capability to produce significant revenues for Green Hygienics.”

To view the full press release, visit http://cnw.fm/6IKeH

About Green Hygienics Holdings Inc.

Green Hygienics Holdings (OTCQB:GRYN) “) is an innovative, full-scope, science-driven, premium hemp cultivation and branding enterprise focused on the cultivation and processing of industrial hemp for cannabidiol (“CBD”). The Hemp Farming Act of 2018 removed hemp from Schedule I controlled substances (defined as cannabis with less than 0.3% THC) making it an ordinary agricultural commodity. The company’s business model includes generating revenues from the sale of hemp and premium-grade CBD products; creating trusted global consumer brands; developing valuable IP; and growing the company rapidly through strategic acquisitions. With direct regard to acquisitions, the company acts as a business accelerator and a vertical integrator focusing to support rapid growth and development of companies with extraordinary potential. For more information, visit the company’s website at www.GreenHygienicsHoldings.com.

NOTE TO INVESTORS: The latest news and updates relating to GRYN are available in the company’s newsroom at http://cnw.fm/GRYN

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW – NIDA Unveils Cannabis Research Priority List

In a notice that was published on Wednesday, the National Institute on Drug Abuse (NIDA) provided a list of the areas that it considers a priority for marijuana research to focus on. These research objectives show that the federal government is taking note of the increasing levels of success that are being registered by advocates who want to see U.S. marijuana law reform.

NIDA observes that the pace at which marijuana policy reform is taking place outpaces the rate at which knowledge is becoming available to help countries around the world to ascertain how the public health effects of the marijuana policy changes can be assessed.

When the list of 13 priorities is analyzed, it is apparent that the federal agency has decided to be broad-minded as it seeks to understand the wave of cannabis legalization across the country. For example, the agency doesn’t just want to know what effects cannabis has, but also wants to learn why people take to medical marijuana and continue using it.

Some of the other objectives listed in the notice of special interest include developing standards that can be followed while measuring the dosage, impairment and intoxication by cannabis.

Another objective seeks to understand how using marijuana alongside or in substitution of other substances, such as alcohol, prescription and non-prescription drugs, tobacco affects health outcomes. The NIDA notice calls this “polysubstance use.”

The federal agency also wants to know how marijuana industry practices, such as marketing, taxes and product prices impact the health outcomes of cannabis use. From this research objective, one can read that NIDA wants to find out whether cannabis industry players are doing anything to make access to marijuana easier, and whether anything can be done (through taxes, for example) to make the drug less accessible.

Of interest to NIDA are the different policies and systems under which marijuana distribution is done in various jurisdictions across the U.S. Which combination of policies and practices offers the best ways to minimize the potential harms of marijuana to the public?

The recent months have seen a number of federal agencies publish notices of marijuana research funding opportunities. In fact, in May this year NIDA advertised a position which to all intents and purposes required someone who would prepare and analyze cannabis rolls/joints for research purposes.

Industry watchers believe that marijuana industry actors like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Green Hygienics Holdings Inc. (OTCQB: GRYN)  will view this newly published notice authored by NIDA as a sign that the federal government may be considering how to reform its marijuana policies without taking too many chances on matters of public health.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – Oregon Law Forbids the Sale of Marijuana Byproducts

As Oregon struggles with an oversupply of marijuana on its recreational market, it has emerged that the law under which adult-use marijuana was legalized bans the sale of cannabis byproducts out of state.

This information was revealed by Caleb Mata, the CEO of Oregon Genetics. Mata raised this issue when he was speaking at a listening event organized in July by the Oregon Liquor Control Commission (OLCC).

OLCC says that under the current law in the state, every product that is derived from marijuana is regarded as marijuana, and that is why it cannot be legally transported or sold out of state. This rule also applies to cannabis byproducts, such as the terpenes Mata talked about, which don’t contain any THC.

Mata believes that the state trapped itself when it passed such a provision in its law because the marijuana industry will struggle to survive if such clauses remain in the laws regulating the industry.

He is convinced that allowing the cannabis industry in Oregon to sell terpenes (cannabis flavors that can be obtained by distilling the plant) and other byproducts free from THC may provide a lifeline to fixing the glut on the Oregon marijuana market.

Terpenes attract high prices online because they can be added to CBD products in states where marijuana is still illegal. The current practice has been to use terpenes which have been extracted from other plants, but marijuana terpenes are distinct and offer a better experience to the users of the products in which these terpenes have been added.

The market for terpenes is unlikely to face the same oversupply challenges that the market for cannabis flower and related products is facing for two key reasons.

The first, as already mentioned, is that marijuana is still illegal in many states and those provide a regular market for terpenes to be added to CBD products.

Secondly, terpenes are volatile and are usually lost as marijuana concentrates, oils and other extracts are being processed. These flavors must then be added after the extraction process, and that means that there will always be a market for the terpenes.

Hugh Palcic, an OLCC commissioner, admitted that Caleb Mata and other members of the industry have a legitimate concern which can only be addressed by reviewing the existing law so that necessary amendments can be made. He added that OLCC is open to any ideas and recommendations that could be beneficial to the industry in Oregon.

It isn’t yet clear to industry analysts how marijuana industry players like Green Hygienics Holdings Inc. (OTCQB: GRYN) and Hemptown USA regard the long-term viability of the market for marijuana terpenes.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – Cannabis Flavonoids Could Trigger Another Medical Marijuana Revolution

Just as skeptics were beginning to grudgingly acknowledge that marijuana’s cannabinoids do have medical benefits, a new wave or revolution is about to start if new research into the painkilling effects of the flavonoids unique to cannabis is anything to go by. A team of Canadian researchers has found that two flavonoids found in cannabis could be 30 times more powerful than aspirin, without the adverse effects associated with the conventional painkiller.

The work of these scientists seems poised to open another front in the medicinal potential of the cannabis plant which is enjoying growing popularity as the decades of prohibition get reversed in several states and jurisdictions.

Many plants have flavonoids, and these compounds give those plants their unique pigmentation. These compounds protect plants from diseases and UV radiation, and they also attract pollinators to the flowers of the plants.

More importantly, flavonoids have anti-inflammatory effects, and that is why many so-called superfoods are hailed as beneficial to people with inflammation in their bodies. The Canadian scientists have identified specific flavonoids that are only present in marijuana, and they have called them Cannaflavins.

Of particular interest is Cannaflavin A and Cannaflavin B which appear to be 30 times more potent than aspirin. Their healing effects were first hinted at by scientists at the University of London back in 1980.

However, there seems to be one major hurdle in the way of tapping the therapeutic value of these cannaflavins. These compounds occur in such small amounts that it could be hard to extract them in a way that makes economic sense.

This is where the work of the Canadian scientists comes in. The team, led by Tariq Akhtar (an assistant professor in the department of molecular and cellular biology at Guelph University), has developed and patented a novel technique through which the genes responsible for the formation of Cannaflavin A and B can be identified.

Their method then uses that genetic information to metabolically engineer the properties of those genes so that the therapeutic compounds can be obtained without having to grow vast amounts of cannabis plants.

The scientists have a lot of hope in these cannaflavins since they deal with inflammation at its source without any adverse effects. They therefore hope to conduct more research into these compounds now that the regulatory environment in Canada is supportive of such research.

Cannabis industry analysts believe that industry players like Green Hygienics Holdings Inc. (OTCQB: GRYN) and Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) could be very pleased because of the Guelph University research that shows there is still so much more that cannabis can offer in the medical arena.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – Cannabis Sales Could Soon Surpass Wine Sales, New Data Reveals

If the current trend of cannabis sales during the Fourth of July holiday continue, marijuana could outsell wine as soon as July 4 next year, according to new data collected on different staples during Independence Day celebrations.

The week in which this year’s Independence Day fell saw a record $400 million worth of cannabis sold by dispensaries across the country. Statistics show that this figure is 60 percent above the national average of the marijuana sales made during any typical week of the year.

The data collected and analyzed by Akerna Corp shows that every single day leading to July 4 registered a spike in the volume of marijuana sales when compared to typical days across the country.

For example, on July 1, there was a 45 percent increase in the sales registered by marijuana dispensaries when compared to the available data on typical Mondays. While this jump is sizable, it was the least sales bump in the days leading to the national holiday.

On Wednesday (July 3), marijuana dispensaries registered sales which were more than twice what they usually sell on any average Wednesday. In fact, the increase was 112 percent when compared to sales on ordinary Wednesdays in the year.

Bumps were also noticed in the average amount that each person spent at a cannabis dispensary during the days leading up to the Fourth of July. Similar bumps were also noticed regarding the number of products bought per person on those days.

To put these marijuana sales in context, Green Entrepreneur compared the $400 million generated from marijuana sales to other staples sold on such days. Americans spent $1billion on beer and another billion on fireworks on Fourth of July last year. Wine generated total sales worth $568 million on the same day last year.

If these growth rates stay the same, it is highly likely that marijuana sales on Independence Day will exceed those of wine next year.

These figures and predictions seem all the more credible given the fact that the number of Americans who believe that marijuana should be legalized federally is at an all-time high. Additionally, more states are legalizing marijuana for medical and recreational purposes, with Illinois being the latest to enact an adult-use marijuana legalization law.

Industry watchers believe that this boom in cannabis sales will give industry players like Hemptown USA and Green Hygienics Holdings Inc. (OTCQB: GRYN) added impetus to take bolder steps towards consolidating their positions in the industry.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – 6 Highlights of Michigan’s Newly Released Recreational Marijuana Rules

More than half a year after Michigan voters approved a ballot measure to legalize recreational marijuana, the authorities have released emergency rules which will shape the recreational industry in the state. Here are some of key takeaways from those rules.

Local Authorities Have Until Nov. 1 to Opt Out of Hosting Cannabis Businesses

State authorities will start accepting recreational marijuana business license applications on Nov. 1 this year. Until that date, local authorities (townships and cities) can make up their minds whether they will or will not allow marijuana businesses to operate within their jurisdictions. Currently, 600 communities have opted out, but many of those were waiting to review the rules released by the state government before making a final decision on the matter.

Social Use is in the Offing

The state plans to issue special licenses to establishments that wish to have the social consumption of pot on their premises. However, those social consumption lounges will not be allowed to sell food or alcohol. If organizers of festivals and special events apply for a permit, marijuana consumption will also be allowed at such gatherings. Industry analysts wonder what industry players like Green Hygienics Holdings Inc. (OTCQB: GRYN) and Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) would make of this provision given the fact that marijuana lounges won’t be allowed to sell food or alcohol, but cannabis can be availed at festivals (where food and alcohol are also available).

Starting a Recreational Cannabis Business Will Be Easier Than Starting a Medical Cannabis Business

It will be easier for those interested in starting recreational pot business when compared to the requirements for starting a medical cannabis company. For example, those opening recreational cannabis businesses will not be required to prove that they have funds while those who start medical cannabis companies have to prove that they have between $200,000 and $500,000 in cash and assets before obtaining a license. It is also more affordable to get a license to grow recreational marijuana than get one for growing medical marijuana.

One Store Can Sell Both Medical and Recreational Marijuana

The emergency rules also have clauses allowing medical cannabis provisioning centers to sell recreational marijuana as well if the two types of products are stored or displayed in different sections of the store. The entrance and points-of-sale systems can be the same for both types of buyers.

Medical Cannabis Plants May Be Transferred to Recreational Marijuana Grow Facilities

In the beginning, plants originally cultivated for the medical marijuana market may be transferred to a facility cultivating weed for the recreational market. This provision has been created in order to minimize supply kinks as recreational marijuana sales are launched.

A Plan for Social Equity in the Industry is Being Drafted

The state authorities have also indicated they will release a social equity plan later this month (July) outlining how communities which were hit hard during the days of cannabis prohibition can be supported to benefit from the legal industry. This support could include license fee waivers.

On paper, these rules seem logical and practical enough, but the true test will come once their implementation begins later this year before recreational sales begin next year.

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW – California Launches Public Campaign Against the Illicit Marijuana Market

The legal marijuana industry in California has been grappling with a number of challenges, chief of which is how to stamp out the illicit operators in the state. On Friday, the state launched a public campaign aimed at educating the public about the dangers associated with cannabis from the black market.

The “Get #Weedwise” campaign is intended to encourage people to only buy marijuana from the regulated market. The campaign will also send out warnings to the illegal operators to either get licensed or close shop.

In a press release, the Bureau of Cannabis Control (BCC) chief, Lori Ajax, said that this campaign is the first of its kind and it will educate members of the public about the differences between the weed obtained from licensed operators and that from the illicit market.

For example, the BCC will tell people that marijuana from licensed sources has been tested to ascertain its potency, purity and safety. In this regard, one of the ads states that “What is in your weed shouldn’t be a mystery. Buy legal cannabis only.”

The multilingual messages used in this campaign will be disseminated using a variety of methods so that the information reaches “as many eyeballs as possible.”

Many of those messages will be beamed out on digital platforms telling consumers that the marijuana on the black market is potentially tainted with fecal matter, pesticides and mold.

Businesses will also be reached during this campaign. Messages will be sent out warning that cash and illegal goods will be seized if those unlicensed businesses continue operating. The campaign will also provide an expedited way for illicit businesses that wish to become legal to get licensed.

This public campaign is expected to cost at least $1.7 million. More money will be injected into the “Get #Weedwise” campaign as time goes by.

This public campaign comes at a time when there are ongoing battles between the state and local authorities which have not only banned the opening of cannabis businesses within their jurisdictions but are also trying to block the delivery of cannabis from areas where businesses exist.

The few local authorities which have allowed cannabis businesses to operate are choking under the weight of illegal operators. This is the very reason why licensed operators in Los Angeles have formed a coalition to put pressure on the state government to act more decisively against the black market operators.

The step taken by California is likely to be welcomed by all in the industry, including players like Hemptown USA and Green Hygienics Holdings Inc. (OTCQB: GRYN) since it will help to bring marijuana further into the mainstream.

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