Canada Leads the Way as North America Embraces a Diverse Cannabis and Hemp Industry

CannabisNewsWire Editorial Coverage: The pending legalization of recreational cannabis and the extraction of cannabinoids from hemp in Canada is only one in a series of changes bringing expectations of new growth to these industries.

Legalization of recreational cannabis in Canada is set to establish an industry worth billions of dollars every year.
American companies can make the most of this change through cross-border partnerships and Canadian subsidiaries.
Industrial hemp offers another option for companies in this sector, producing and extracting cannabinoids, including CBD and other cannabinoids, from the flowers and leaves will become legal on October 17, 2018.

Marijuana Company of America Inc. (OTC: MCOA) (MCOA Profile) is making the most of these changes, developing CBD products and industrial hemp cultivation processes alongside its Canadian partner, Global Hemp Group Inc. (CSE: GHG) (OTC: GBHPF). Scotts Miracle-Gro Company (NYSE: SMG) has acquired Sunlight Supplies to give it a larger hold in the hydroponic cultivation market. GrowGeneration Corporation (OTC: GRWG) is also specializing in hydroponics, which it expects to become a $4.5 billion industry. Micron Waste Technologies, Inc. (OTC: MICWF) (CSE: MWM) is creating a specialist onsite waste management system for cannabis farmers. And as hemp cultivation appears to be on the cusp of expansion, Future Farm Technologies (OTC: FFRMF) (CSE: FFT) is producing millions of seeds with which to get farmers started.

New Laws and New Crops

The legalization of recreational use cannabinoids in Canada is set to make waves in the market this year. As the first G7 country to legalize recreational cannabis on a national scale, Canada is leading the world in taking this lucrative trade out of the hands of criminal gangs and making it part of the legitimate economy. With the global cannabis market to reach a value of $57 billion by 2027, Canada provides a great opportunity for companies to capture a piece of this rapidly emerging market.

With sales worth close to $6 billion, the Canadian cannabinoid industry has plenty of potential. It’s drawing the attention of big business, with Corona’s parent company investing billions in a cannabis beverage partnership. It is also opening a new market for companies in the related industrial hemp industry. On October 17, 2018, farmers who hold valid hemp cultivation licenses will be allowed to begin to “harvest and store flowering heads, leaves and branches of the industrial hemp plants cultivated during the 2018 growing season.” Companies will now also be able to transport, sell, import and export any part of the industrial hemp plant legally. This allows those involved in the industry to take advantage of an entirely new product market utilizing hemp-derived cannabinoids. For companies already invested in this sector, changes in Canada may open the way for a vast increase in revenues.

The Canadian Cannabis Market

It’s easy to see the appeal of the Canadian hemp and cannabis markets for the companies moving into those markets, such as Marijuana Company of America (OTC: MCOA). Estimates by Statistics Canada indicate that Canadians spent around $5.5 billion on cannabinoids in 2017. As many commentators have pointed out, this places cannabinoid-based product potential in the market on par with alcohol for value to Canadian businesses, and close to the total spent on wine each year.

With around 450,000 people using hemp and cannabis products each day in Canada, this promises to be a stable market with a steady stream of income. It’s one on which businesses can reliably build. And it’s not just about the sale of smokable cannabis. There’s potential for hemp and cannabis-based food and drink, as well as all the paraphernalia used in consumption and the supporting functions needed by the industry and retailers.

Hemp is used in a growing list of products, including dietary supplements and skin products, and even clothing and accessories. Overall, hemp is known to have more than 25,000 possible applications. And Marijuana Business Daily reported that the U.S. market for hemp-derived CBD hit $291 million last year and is projected to explode to $1.65 billion by 2021.

Cross-Border Work

The existence of a government regulatory framework for the medical cannabis industry has made it easier for companies to prepare for full legalization in Canada. Companies, such as MCOA with its joint venture partner Global Hemp Group Inc., are already cultivating industrial hemp and have production in place that can be increased to cater to a growing market.

Though MCOA is an American company, it has gained a solid foothold in Canadian hemp cultivation through a partnership with Global Hemp Group, a Canadian public company. The companies have established two agricultural projects together — one of them in New Brunswick and the other south of the border in Oregon. Both sites are being used to develop better techniques for growing industrial hemp.

At the New Brunswick site, the work is being supported by government research investment to help advance the local hemp industry. Aided by drone technology, the companies are gathering data on the impact of pests on hemp production, ways of correcting soil acidity for better growth, and the impact of nitrogen fertilizers. The resulting crops will provide materials for MCOA’s branded hempSMART™ products as well as a rich harvest of data.

In Oregon, the focus is on growing hemp strains with a high yield of cannabidiol (CBD). CBD is one of the active chemicals in cannabis that does not get users high, unlike marijuana’s tetrahydrocannabinol (THC), though CBD still can be used for a variety of medicinal uses. Using a mixture of seeded and cloned plants, staff at the Oregon facility are growing high-CBD-yielding crops while gathering data on their progress.

The Potential of Hemp

MCOA’s investment in industrial hemp means that the company may be set to benefit from a revival in this long-suppressed superior crop as well as the changing U.S. and Canadian laws. A century ago, hemp fiber was used in the production of rope and cloth. Laws aimed at outlawing marijuana killed the industry, but as the interest in other strains of cannabis has grown in recent years, so too has attention on hemp.

In the United States, the 2018 U.S. Farm Bill is set to strike hemp from the definition of “marijuana” under the Controlled Substance Act. This would mean the revival of an industrial agricultural crop that has been repressed for almost 100 years. Language within the Farm Bill could ease regulations for CBD companies such as MCOA by allowing extracts from the hemp plant to now become legalized.

Hemp’s financial potential now lies in its use as a source of CBD oil and other cannabinoids such as CBC, CBN and CBG. The industrial applications of hemp in areas such as textiles, bio-composites and building materials will become increasingly viable as more biomass is generated in the cultivation of hemp to produce cannabinoids.

CBD has become a hot ingredient in medicine and wellness products in recent years, offering great potential for farmers. Even with the growth of hemp tightly restricted, farmers in the United States have predicted revenues of as much as $90,000 per acre from producing hemp oil. For struggling farmers, that compares favorably with the $600 per acre they can get for alfalfa and other traditional and specialty crops. CBD is the oil that goes into MCOA’s hempSMART products. There are currently less than 300,000 acres of hemp grown worldwide, compared to traditional crops such as wheat and corn, with hundreds of millions of acres of each being grown. With the potential disruptive applications for hemp from industrial to medicinal, it will ultimately compete with traditional crops as it is adopted by many sectors of the economy.

In addition, hemp has the advantage of being good for the environment as well as for business. It uses less water than many other crops, needs little in the way of pesticides and herbicides, sequesters significant carbon dioxide and can be rotated with other crops to improve the fertility of fields. Using hemp fibers for paper may reduce the number of trees chopped down, thereby protecting woodland and maintaining carbon dioxide at healthy levels.

A Growing Industry of Growing Things

The spread of cannabis legalization, alongside the increasingly well-recognized potential of hemp, is spurring growth for a number of companies.

Scotts Miracle-Gro Company (NYSE: SMG) is one of several companies providing the support services that cannabis companies need. It recently expanded by acquiring Sunlight Supply, Inc., the United States’ foremost distributor of hydroponic equipment. Hydroponics is fundamental to growing cannabis in indoor facilities, which are often more effective and secure than outdoor cultivation. The $450 million deal will double the company’s share of the market in cannabis growing equipment.

GrowGeneration Corporation (OTC: GRWG) also provides equipment needed by cannabis growers in the form of hydroponic systems, nutrients and materials for hydroponic cultivation. The growth of the legal cannabis market in North America caused an 80 percent increase in the company’s sales in 2017. GrowGeneration predicts that this continuing market growth will turn hydroponics into a $4.5 billion industry in the United States alone by 2020. To make the most of this growth, GrowGeneration has acquired several smaller companies.

Like most industries, cannabis cultivation produces waste. Micron Waste Technologies, Inc. (OTC: MICWF) (CSE: MWM) is developing specialist technology to deal with this concern. A producer of onsite waste management systems, Micron’s products create clean water out of organic waste. With cannabis cultivation growing, the company is targeting this sector with a purpose-built cannabis waste digester. It even ran a competition with a $2,000 prize for the person who came up with the best name for the waste digester, a move that helped to publicize cannabis cultivation.

Future Farm Technologies (OTC: FFRMF) (CSE: FFT) provides another of the pieces of specialist equipment needed for indoor cultivation: lighting. The company makes indoor lighting and vertical farming setups suitable for cannabis cultivation. Future Farm is also preparing for the expansion of the hemp market in the United States by producing millions of hemp seeds ready to be sold to farmers. If expected changes to the federal law in the United States make it easier for farmers to cultivate hemp, then the company will be in a position to equip new entrants to the market, letting them quickly get in on a valuable cash crop.

Between the revival of hemp and legal changes, the cannabis sector is growing. It’s an increasingly diverse industry, covering medical and recreational cannabis, industrial hemp and CBD food products. Canada now provides an ideal area for companies to build up their presence in the industry, but the potential for growth is international.

For more information on Marijuana Company of America, visit Marijuana Company of America, Inc. (OTC: MCOA)

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As Senate Brings Legal Change, Hemp Offers Hope for American Farmers

CannabisNewsWire Editorial Coverage: The hemp industry is growing in North America and appears to be set for further expansion thanks to legislation making its way through the U.S. Senate.

Hemp is a cultivar of the cannabis sativa plant that lacks the active drug ingredient that makes marijuana users high.
It can be used to produce medicinal CBD oil as well as fibers for rope, paper and canvas.
Even in difficult growing conditions, hemp can provide higher profits than many other crops.
It has a lower environmental impact thanks to low water consumption and little need for chemical fertilizers or pesticides.

Marijuana Company of America, Inc. (OTC: MCOA) (MCOA Profile) has hemp already growing at cultivation sites in Canada and the United States, experimenting with improved strains and cultivation techniques. As a provider of hydroponic equipment, Scotts Miracle-Gro Company (NYSE: SMG) is benefiting from the growing cannabis industry and will likely see increased sales thanks to a recent acquisition. Another provider of hydroponics, GrowGeneration Corporation (OTC: GRWG), has already seen a dramatic increase in sales thanks to acquisitions and the rise of cannabis. Micron Waste Technologies, Inc. (OTC: MICWF) (CSE: MWM) is launching specialist waste treatment equipment for cannabis growers. And as federal hemp legislation comes closer to passage, Future Farm Technologies (OTC: FFRMF) (CSE: FFT) is producing millions of hemp seeds ready to be planted by farmers in Maine.

To view an infographic of this editorial, click here.

Bringing Hemp Back

The past decade has seen a rush to embrace legal cannabis in North America. In the United States, 31 of the 50 states now allow its use for medicinal purposes while another 15 allow products derived from cannabis but with restrictions on their active chemicals. Nine states also allow the sale and use of recreational cannabis.

These changes have largely overlooked an important class of cannabis: hemp. This variety of the cannabis sativa plant does not contain tetrahydrocannabinol (THC), the psychoactive ingredient that is the basis of marijuana’s recreational appeal. Historically used in making rope and fabric, hemp became illegal alongside other forms of cannabis because there was no way to distinguish between them. But with new ways to provide that differentiation, industrial hemp appears to be on the cusp of returning to widespread agricultural use in the United States.

The Hemp Revival

Changes in legislation have already allowed a number of companies, including Marijuana Company of America, Inc. (OTC: MCOA), to start growing hemp in the United States and Canada. But as with so much else about cannabis production, this has been somewhat hampered by restrictions at the federal level. Now a change appears to be forthcoming.

In 2014, the Farm Bill allowed farmers to start growing hemp for research purposes. Hemp farming quickly took off, reaching 25,713 acres of harvested land in 2017. And current efforts are afoot to make the crop fully legal.

This isn’t just a publicity-grabbing move from the liberal left. A bill put before Congress by Republican Sen. Mitch McConnell of Kentucky aims to make hemp cultivation legal. It has cross-party support and looks likely to pass despite the partisan divides in Washington. If it does, the bill will allow companies such as MCOA to expand their efforts and may encourage more farmers to grow hemp.

The financial potential of a hemp crop is staggering. The plants can currently be used to produce cannabidiol (CBD) oil, which is used in medicines and wellness products such as those sold by MCOA. Some farmers are expecting revenues of $90,000 per acre for the oil, compared with only $600 per acre for alfalfa, which is currently one of the most popular crops in the United States.

There’s even more profit to be made from a properly developed hemp industry. Given full legalization, a revival of such ancillary industries could allow farmers to profit from both CBD oil and what is currently a waste product once the plant is processed, reviving the hemp fiber industry after nearly a century.

A Better Crop for the Environment

One of the great advantages of hemp is that it’s easier to grow in dry climates than many other crops. Though it needs more water than other crops during the first few weeks of growth, hemp subsequently needs less water and is less vulnerable to drought. This makes it an ideal crop for farmers in arid environments, such as parts of the western United States, as well as those currently facing the impact of climate change.

Reduced water consumption is one of several factors that make hemp an environmentally friendly crop. Growing hemp doesn’t require pesticides and herbicides, meaning that the soil can be left clean and given a chance to recover between other crops. Hemp can also be used instead of trees to produce paper fibers, thus saving trees and reducing the geographical footprint of paper production.

Hemp is a fast-growing plant, capable of growing up to 20 feet in 100 days, allowing farmers to potentially grow a substantial crop in a relatively small area, even in soil conditions where other plants might struggle to survive. With legalization expected with the passing of the Farm Bill, hemp cultivation may grow beyond the small crop levels currently established by companies such as MCOA. An increasing number of farmers are already planting hemp. Once the red tape is eliminated, more will surely jump on board this bandwagon.

Getting Ahead of a Growing Industry

This change is good news for MCOA and its existing hemp cultivation projects. Legal change will give the company credibility as an early adopter in a suddenly expanding field, with the advantages in technique that experience brings.

One of the company’s projects is the continued development of Hemp Agro-Industrial Zone (HAIZ) in New Brunswick, Canada, with its partner Global Hemp Group (CSE: GHG). There, MCOA and GHG have been working with the government to explore different approaches to hemp cultivation and encourage the industry in the region. Supported by a government grant, MCOA and GHG have been conducting experiments that study and evaluate soil conditions and pest problems that could affect hemp crops. Drones allow researchers to accurately assess the success of crops and gain a better understanding of what makes hemp grow best.

More recently, the company has also established a hemp cultivation site in the state of Oregon in another joint venture project with GHG. This 109-acre site features both indoor and outdoor cultivation that allows the company to maintain a steady supply of plants throughout the year.

At the Oregon facility, MCOA and GHG are cultivating hemp varieties with particularly strong yields of CBD. This active ingredient in hemp is being used in a growing variety of medical and wellness products, with applications including increased alertness, the control of epilepsy and pain management. By collecting and analyzing data on hemp strains to augment CBD development, MCOA hopes to establish better profits and wider availability for this important medicine.

Businesses Benefit from Hemp

The ascendance of hemp cultivation and the wider cannabis sector is bringing benefits for companies in supporting services. Scotts Miracle-Gro Company (NYSE: SMG) recently completed the acquisition of Sunlight Supply, Inc., the leading distributor of hydroponics products in the United States. This $450 million deal is the largest transaction Scotts has ever made and will double its sales to cannabis growers, who make extensive use of hydroponic equipment. The lawns and gardens specialist might not be growing cannabis, but as legalization spreads and the sector grows, the company certainly stands to profit from the plant.

Another provider of growing equipment, GrowGeneration Corporation (OTC: GRWG), is also set to benefit from an expanding sector. By selling hydroponic systems, nutrients and materials for hydroponic cultivation, the company has seen a steady increase in its profits. Its sales increased 80 percent in 2017, and it has acquired several smaller companies to ensure its growth. The company expects U.S. hydroponic sales to exceed $4.5 billion by 2020, thanks to exponential growth driven by the cannabis sector.

Micron Waste Technologies, Inc. (OTC: MICWF) (CSE: MWM) also supports cannabis cultivators but in a different way. The company provides onsite waste management systems that turn organic waste into clean water. Micron Waste has targeted marijuana cultivators as one of the markets for its products. To celebrate this growing market, the company recently ran a contest to name its specialist cannabis waste digester.

Another specialist in indoor growing equipment, Future Farm Technologies (OTC: FFRMF) (CSE: FFT) specializes in LED lighting and vertical farming solutions. Not content with providing supplies to the cannabis sector, the company has entered the market itself with a hemp farm in Maine. The farm is soon expected to provide over 15 million hemp seeds to farmers in the region, which will allow the growers to quickly increase hemp cultivation if the current Farm Bill passes into law.

After being banned for decades, industrial hemp is seeing a rapid rise in North America. It offers opportunities for farmers and suppliers of cultivation equipment. And perhaps most importantly, it offers an environmentally friendly crop for difficult growing conditions.