CBDNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Unveils New A88CBD(TM) Functional Waters

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER)the country’s largest independent alkaline water company, has launched a new line of A88CBD(TM) functional waters powered by Vessl(R). The new natural CBD functional waters have six options: Relax, Refresh, Rest, Reenergize, Relief and Resistance. The new offerings feature the patentedVessl closure technology, which is designed to provide fresher ingredients and flavor. The new brand, which represents a strategic move into the functional beverages space for WTER, will be sold under the company’s A88 Infused Products Division Inc. With the Vessl closure technology, the CBD and other active, functional ingredients are stored in a pressurized chamber in the bottle cap. The ingredients are released when the consumer twists the cap open, providing an instant infusion of fresh flavor and functionality. “The Alkaline Water Company is pleased to bring another product innovation to the market in the multibillion-dollar functional beverage category,” said The Alkaline Water Company CEO Ricky Wright in the press release. “Our current A88CBD Lemon Lime is having tremendous success in the marketplace, and our customers have asked us to expand into functionality, additional nonfunctional flavors and a nonflavored plain CBD alkaline water. Within the next 60 days we’ll have nine total A88CBD waters in the marketplace. . . . According to industry projections, the CBD beverage category alone will be over $1 billion by 2025, and A88CBD is first-to-market in the category with this amazing Vessl technology.”

To view the full press release, visit https://cnw.fm/tdq7h

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly recognized as a growing lifestyle brand, Alkaline88 created the A88 Infused(TM) Beverage Division in 2018 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW — Hemp Industry Experts Say Regulations Would Boost Sector

For nearly a century, hemp has been at the mercy of prohibitionist policies that outlawed the cultivation and sale of industrial hemp in America. But after the 2018 Farm Bill legalized hemp and allowed states that were interested to create hemp programs, a robust industry quickly grew around the plant. By the end of 2020, the U.S. hemp industry had generated nearly $10 billion in sales, partly due to the rising popularity of cannabidiol (“CBD”), a hemp extract said to have potent medical properties.

However, the industry is barely regulated by the federal government. Each state has its own rules, leading to a patchwork of hemp regulations across the country, and the relevant authorities still haven’t created a comprehensive regulatory structure for hemp. Stakeholders and lawmakers have urged the U.S. Food and Drug Administration (“FDA”) to craft hemp regulations, but the federal agency has been dragging its feet. In the wake of the FDA’s rejection of a proposal to allow the sale of full-spectrum CBD as a dietary supplement, industry leaders say hemp would benefit a great deal from regulation.

Priyanka Sharma, cofounder of Kazmira, a Denver-based, industrial-scale producer of CBD isolate, says that regulation would raise the bar for high-quality production and manufacturing processes and ensure customers get products with safe ingredients. FDA approval would also provide sellers with the most-effective product format, Sharma says, allowing for much-needed toxicology and safety studies on hemp extracts such as CBD. According to Jeniffer Knaack, the senior director of compliance and science at Koi CBD in California, hemp products deserve just as much legitimacy as other botanical supplements. Federal prohibitionist policies against cannabis and hemp have created significant barriers to research, commerce, and investment, she says.

Federal regulation with a focus on science and research into hemp extracts would ensure the U.S. hemp industry is grounded in science and put the safety of the consumers first, says Knaack. Mark Montgomery, the cofounder and CEO of Tennessee-based NuSachi Holdings concurs, stating that the only reason there are bad actors in the CBD space is that hemp does not have any standards of operation or product quality. High production standards require investment in talented staff and suitable technology, and companies that hold themselves to high standards will be at a disadvantage compared to the bad actors that would rather make a quick buck at the expense of customers’ health.

Emily Leongini, a regulatory attorney with the FDA and a partner at Los-Angeles based Arent Fox, says the myriad of different hemp rules in different states provides a significant challenge for companies that want to expand. Not only is modifying products to meet contrasting standards in different states not commercially viable, but it also exposes them to consumer class litigation risks. Leading CBD industry actors such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) would prefer operating conditions in which such unnecessary risks are avoided, so federal regulations would be a welcome development.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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420 with CNW — National Hemp Association Requests $1B from Congress to Boost Industry Innovation

America’s hemp industry may be young, but it is brimming with potential just a couple of years after the 2018 Farm Bill legalized the cultivation and sale of hemp and its derivatives. But while the American hemp industry was valued at $5.66 billion in 2020 and is projected to see major growth over the next decade, it hasn’t received much government support. And given that hemp is a versatile product with a wide variety of applications ranging from cloth, cosmetics, and rope to printer’s ink, wood preservative and a construction material called hempcrete, government investment could turn the nascent hemp sector into a juggernaut.

As such, a national hemp trade organization that claims to represent 90% of Americans with state hemp licenses has asked the leadership of the U.S. House of Representatives to include $1 billion in funding to support hemp innovation and research in a budget reconciliation legislation. According to a letter written by the National Hemp Association (“NHA”) to leading lawmakers, the funding would help prop up the young industry as it tries to find its footing. The proposed amendment would allocate money to allow federal officials to “empower hemp farmers, processors, and related businesses” to help them compete globally, sequester a lot of carbon, repair contaminated soil, and provide funding and job opportunities to underserved communities, among others.

In a press release, NHA chair Geoff Whaling said that America has always been the catalyst for global change, be it industrial, cultural or environmental. With the world battling heat waves and wild fires thanks to more than a century of human industrialization, America could lead the charge in finding solutions for this global threat. “American ingenuity” will drive many of those solutions, he says, and hemp will be at the forefront of the plant-based technologies that help combat the greenhouse gas emissions crisis. Hemp has the potential to clean out the air and soil, introduce new sustainable products, and help create new jobs as the world tries to recover from the coronavirus recession.

Of the proposed $1 billion fund, $100 million apiece would go to regional super sites for hemp production in New York, Michigan and Oregon, as well as $120 million for farms in historically underserved communities; the remaining $380 million will be divided according to hemp farm-acreage calculations. The hemp industry may be young, but it has plenty of potential, the letter says, and hemp may inadvertently help in the development of infrastructure and new markets.

Supporting the U.S. hemp industry and making it more competitive on the global scale may open up a whole new set of opportunities for companies such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER), which are already thriving under the existing conditions.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CBDNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Making Waves in E-Commerce

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and The Clean Beverage Company(TM), has announced its entry into an agreement with a turnkey e-commerce agency that specializes in the management of digital marketplaces for major retailers including Amazon, Walmart.com and others. The company’s recently appointed Director of E-Commerce Chris Pitman will manage this new partnership. “We are making a stronger push than ever before into the e-commerce channel. As consumers continue to embrace digital shopping for groceries, e-commerce is a channel with significant upside potential for Alkaline88(R),” said Ricky Wright, president and CEO of The Alkaline Water Company. “We’ve continuously expanded our presence in the traditional grocery channel, and we will keep doing so, but the events of 2020 and 2021 have shown us definitively that online beverage buying habits are here to stay. eMarketer found that food and beverage was by far the fastest-growing e-commerce category in the U.S. in 2020 and forecasts 151.5 million U.S. digital grocery buyers by 2024 vs. 92.3 million in 2019.”

To view the full press release, visit https://cnw.fm/d1Yzd

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88 and A88 Infused brands. To purchase Alkaline88 and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CBDWire

CBDWire (CBDW) is a specialized information provider focused on (1) reporting CBD-related news and updates, (2) releasing CBDNewsBreaks crafted to keep investors abreast of the latest and greatest in the CBD market, (3) refining and enhancing corporate press releases, (4) delivering end-to-end distribution and social media services to client-partners and (5) constructing effective corporate communication solutions based on the unique requirements of CBD companies. CBDW is exclusively positioned in the burgeoning CBD sector with a proven team of journalists and researchers working to deliver high quality content to an expansive target audience of investors, consumers and industry news outlets. Our dissemination network of over 5,000 downstream distribution points allows us to deliver unparalleled reach, visibility and recognition to companies operating in both cannabidiol and the wider cannabis space. CBDWire (CBDW) is where CBD news, content and information converge.

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420 with CNW — USDA Kick-Starts Hemp Farmer Survey for Better Policy Making

Last week, the National Agricultural Statistics Service revealed that forms for a survey on hemp farmers to be filled out online or via email were being finalized. This comes after the U.S. Department of Agriculture requested permission in July to carry out a survey of hemp farmers.

Hemp has been legal in the United States since it was legalized federally under the 2018 Farm Bill. The large-scale survey will help the USDA to better understand the hemp market, which will allow for better policy making.

The survey will include questions about the secondary and primary uses for hemp, the prices producers can charge, acreage used for operations and plans for the outdoor production of hemp. This is in addition to examining how farmers acquire the clones and seeds they use, the yields they have harvested, whether they plan to extract terpenes or cannabinoids from hemp and if they hand trim the crop they produce. The department is also interested in learning more about seeds, fiber, grain for human consumption, extracts such as CBD and preparations such as smokeable hemp.

In an explanatory document, the USDA stated that the survey’s purpose was to develop state and national estimates of the hemp grown and produced last year, adding that the survey would be carried out every year. The department also revealed that the questionnaires used in the survey would gather data for hemp produced under cover, namely in hoop houses, high or low tunnels, greenhouses and the like, as well as in the open.

The document then explained that crop produced under cover would gather data in four categories, including seed, transplants or clones, flower and other, while crop produced in the open would gather data in five categories, including seed, fiber, grain, flower and other.

The USDA will use the results of the survey to set a benchmark for hemp production and acreage to assist processors, state governments, producers and regulatory agencies, among other central industry entities.

The agency will begin sending reminders and notices to industry operators, including hemp businesses, on Oct. 1, 2021, to encourage them to take part in the survey. The Department of Agriculture estimates that the cumulative time taken to complete the surveys will be roughly 7,530 hours.

Another national survey by the USDA, which is being conducted in partnership with the University of Kentucky and the National Association of State Departments of Agriculture, is also gathering data from hemp businesses in the country. This data will be used to formulate better approaches for the industry’s regulation.

Hopefully, the data-supported regulatory approaches will ease the operations of sector players such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER), which serves a significant number consumers across the country.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

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CannabisNewsBreaks – The Alkaline Water Company Inc.’s (NASDAQ: WTER) (CSE: WTER) Alkaline88(R) Coming Soon to 9 Major US Airports

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and The Clean Beverage Company(TM), today announced that its one-liter and 700ml bottles of Alkaline88(R) will be available in over 100 retail locations in nine major U.S. airports. “With the rebounding of the airline industry, this was an ideal time for Alkaline88 to enter into this channel. The sales team and our new director of hospitality and foodservice, Gary Bliss, have done an amazing job securing this deal. Now, hundreds of millions of passengers will have access to Deliciously Smooth(TM) Alkaline88 as they travel through major airports to destinations around the world. Featured in over 100 retail locations, our brand will be accessible to every passenger that enters these terminals,” said Ricky Wright, president and CEO of The Alkaline Water Company. “These airports represent nine of the top 30 airports in North America. They include the big three in New York City area—JFK, LaGuardia and Newark— Chicago O’Hare, Reagan National, Orlando International, George Bush Intercontinental/Houston, Minneapolis-St. Paul International, and Philadelphia International. In 2019, over 400 million passengers flew out of these airports.”

To view the full press release, visit https://cnw.fm/Dh9fi

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88 and A88 Infused brands. To purchase Alkaline88 and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only)

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420 with CNW — Why Similar Doses of Cannabis Edibles Could Have Vastly Different Effects

These days, anyone interested in trying cannabis has quite a wide range of product lines to choose from. Long gone are the days when the only cannabis product individuals could access was cannabis flower and poorly baked brownies, which was popularised by Alice B. Toklas in the 1960s. We’ve now got a plethora of different cannabis edible options, and anyone who have sampled different types of edibles know just how wildly different the experience can be. While the effects will generally be the same, regardless of the type of edible you consume, the onset of the effects and their longevity will often depend on the type of product.

Baked cannabis edibles were the most popular cannabis alternative for years, and for good reason. They require limited ingredients and are relatively easy to make. So for most people, their first foray into cannabis edibles involved baked goods. Why does cannabis work so well with cookies, cakes, banana bread, muffins and brownies? Cannabinoids, the chemical compounds responsible for cannabis’ effects, are fat and oil soluble, meaning they bind superbly with the oils used to make baked goods. Since the products have to first go through the gut then the liver, it will take around 30 minutes to an hour for the effects to kick in and once they do, can last anywhere from six to eight hours.

Chocolate infused with cannabis is a newer product that is gaining popularity. Chocolate also contains fat, hence it will readily bind with THC, although in lesser amounts compared to baked goods. But since chocolate doesn’t have to be baked or exposed to heat in general, the cannabinoids within retain most of their potency. Additionally, the chocolate will effectively hide the cannabis taste, which might put some individuals off, and is great for use in high doses as it is not as filling as baked goods.

Gummies are currently the most popular cannabis edibles in the country, ranking as the third-most searched for food in 2018. Cannabis-infused gummies come in a wide variety of flavors, can be used discreetly, and allow for easy dosing. On top of that, they are faster acting compared to other fat-heavy cannabis edibles, so the effects will kick in a little faster. Since gummies are usually made with cannabis distillate, they digest quickly, meaning the effects will peak sooner and taper off fast. Additionally, some companies will add terpenes to their gummies to provide more specific effects that mimic strain profiles.

Drinks infused with cannabis have gotten a lot better thanks to evolving technology. Nano emulsification has allowed companies to completely dissolve THC and CBD in water despite them not being water-soluble. Consequently, the market has been hit by a slew of smoothly infused cannabis beverages ranging from 5-10 mg in potency. There are a wide variety of flavors thanks to different THC, CBD, terpene and adaptogen formulations, and the cannabis beverages will kick in quickly and wear off faster than other cannabis edibles.

The difference in the way each cannabis edible affects consumers could explain why companies such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) offer a variety of those products so that each user can choose what suits them.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CNW420.com

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CannabisNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Continues Strong Growth Streak

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER) reported another record year when it announced fiscal 2021 results. “The company’s FY 2021 numbers show record revenue of $46 million, a 20% year-over-year increase for the country’s largest independent alkaline water company,” reads a recent article. WTER president and CEO Richard A. Wright noted that the results marked a continuation of “our streak of never having a down or flat year,” further stating that the company’s employees and business partners rose to the occasion throughout last year. The company has seen significant sales into fiscal 2022. In addition to financial highlights, the FY 2021 report noted key operational milestones, including the fact that the company’s flagship product, Alkaline88(R), is now available in more than 75,000 stores, significant expansion efforts and new export certificates from the FDA. “The trust and appreciation we earned from our strong performance throughout the pandemic allowed us to continue to see more organic and new-store growth, and an expanding presence in more key channels,” Wright continued. “Our guidance for the full fiscal year 2022 is $62 million, which would represent year-over-year growth of 35%.”

To view the full article, visit https://cnw.fm/mEASZ

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88 and A88 Infused brands. To purchase Alkaline88 and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

To receive SMS text alerts from CannabisNewsWire, text “CANNABIS” to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.CannabisNewsWire.com

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420 with CNW — Emulsion: The Science Powering Cannabis-Infused Drinks

The past few years have seen the cannabis industry expand from only cannabis flower and edibles to all kinds of concentrates and infused beverages. Thanks to constantly improving technology, the average cannabis consumer has a wide variety of products to choose from, and at the moment, cannabis-infused drinks are enjoying a surge in popularity. But because cannabinoids such as THC and CBD, which are the chemical compounds responsible for cannabis’ effects, are not water soluble, players in the cannabis industry needed to find a way to infuse cannabis into beverages that ensured consistent product quality and user experience.

Nano-emulsification turned out to be the best option. Since cannabinoids are highly fat-soluble, they readily bond with oils and fats. While this may work great for creating edible cannabis products using cannabutter and cannaoil, beverages are a different story entirely. Not only do cannabis companies have to infuse cannabis into beverages, but they also have to ensure those beverages have a good taste and texture that stay consistent throughout the entire product line. Emulsion provides an effective means of turning raw cannabis into consistently smooth, high-quality beverages over the long term.

The process involves breaking down the cannabinoid of choice — either THC, CBD, or both — into tiny, microscopic particles and mixing those particles with a substance called an emulsifier, which helps the cannabinoid oil dissolve in water. Simply put, an emulsifier is made of two parts, with one part binding to the oil and the other binding to the water. Once the microscopic oil particles have bonded with the emulsifier, the cannabis emulsion is added to the water base ensuring a seamless marriage between the cannabinoids and water.

The result of this emulsification technology is that cannabis beverages have become much better than they used to be when they first hit the market. Lynden Henderson of Outbound Brewing says that when he first encountered a cannabis-infused beverage, it was chunky with bits of cannabis still floating throughout the drink, and had an unpleasant consistency. The experience inspired him to create his own line of cannabis beverages with colleagues at Outbound Brewing, where they leveraged nano-emulsification to develop consistently smooth drinks with a pleasant texture.

Consistency is especially crucial as users will not make repeat purchases if different bottles of the same drink have different tastes and textures. However, despite all emulsion has done for cannabis beverages, it still has limitations. Emulsions react poorly when exposed to certain packaging materials and harsh thermal conditions, or even when they are exposed to the air. Technology is constantly evolving, fortunately, and as cannabis companies further develop emulsification, they will hopefully find a solution for these issues.

Emulsion techniques are evolving rapidly, and companies such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are pushing the possibilities to the edge as they make infused drinks.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CannabisNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Announces Q1 2022 Results — Another Record Quarter

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER)the country’s largest independent alkaline water company, released its financial reports for first quarter 2022, marking continued growth and record revenue. The report, for the period ended June 30, 2021, noted that revenue for the company reached $14.1 million, an increase of 19.6% on a two-year stacked basis and the 33rd straight comparable quarter of record sales. The quarter also saw a partnership agreement with NBA Hall of Famer Shaquille O’Neal and Authentic Brands Group; distribution agreements made with major retailers, including CVS and Harris Teeter; the unveiling of eco-friendly white aluminum bottles nationwide; and continued commitment to key strategic initiatives, including big box, clubs and other nontraditional retailers as well as e-commerce, hospitality, convenience stores, international and CBD. “I’m pleased to announce that in the first quarter of fiscal 2022, The Alkaline Water Company secured a three-year partnership with Shaquille O’Neal and Authentic Brands Group (“ABG”) in which Shaq will serve as a member of our advisory board and as brand ambassador,” said The Alkaline Water Company president and CEO Richard A. Wright in the press release. “This quarter also saw record revenue and strong continued growth. Even when compared to last year’s pantry-loading, our first quarter fiscal 2022 was our 33rd straight comparable quarter of record sales. The momentum from our fourth quarter of fiscal 2021 has carried over into our first quarter fiscal 2022 and led to revenue of $14.1 million, a 5% increase year-over-year, and 19.6% increase on a two-year stacked basis. Fiscal 2022 is shaping up to be a watershed year for The Alkaline Water Company. All the hard work and execution over the last eight years is coming to fruition, and I believe that Alkaline88(R) will be a household name this fiscal year.”

To view the full press release, visit https://cnw.fm/MAvXx

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88 and A88 Infused brands. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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