420 with CNW — Congressional Legislators Advance Spending Bills Containing Protections for Universities, Medical Cannabis Programs

The cannabis industry has been in a tense state of anticipation since President Joseph Biden came into office. Although Biden has made it clear he supports medical cannabis and giving states the ability to do what they want, he doesn’t support federally legalizing recreational cannabis. Conversely, Senate Majority Leader Chuck Schumer has said he is currently working on cannabis legislation that he says he will advance with or without the president’s approval; however, reform advocates and industry stakeholders would like to see that legislation come sooner rather than later.

As such, cannabis reform proponents and industry stakeholders will be happy to hear that Congressional lawmakers have again included several cannabis-related provisions in spending legislation, including protections for states that have launched medical cannabis programs. The past couple of weeks have seen lawmakers pass spending legislation for fiscal year 2022 and attached reports that will have significant impact on the state legal cannabis sector moving forward. Last week the House Appropriations Committee approved two bills in subcommittee that contain language preventing the Justice Department from intervening in state-legal medical cannabis programs that use tax dollars and that protect state legal hemp programs from federal interference.

One measure that has been included in federal legislation since 2014 prevents the Justice Department from using tax dollars to interfere with state-legal medical cannabis programs. However, it is unclear whether lawmakers will include and champion an amendment that would offer the same protections to state-legal recreational markets. While the House approved such amendments in 2019 and 2020, those amendments weren’t attached to the final bills that were sent to Donald Trump’s desk, who was president at the time, because they had not been included in the Senate versions of the bills.

Another longstanding provision, which was included in the Commerce, Justice, Science and Related Agencies (“CJS”) spending bill, would prevent the Department of Justice and the Drug Enforcement Administration from meddling in state-legal hemp programs. Specifically, the provision states that none of the funds provided by the spending bill it is attached to can be used to interfere with hemp programs legitimized by section 7606 of the Agricultural Act of 2014. Furthermore, another attached provision says that states and localities that insist on maintaining policies that allow no-knock warrants for drug-related cases will be ineligible for certain law enforcement grants from the federal government.

Additionally, members of the House Labor, Health and Human Services, Education and Related Subcommittees advanced a spending bill that contained language that would prevent the Department of Education from denying institutions that research or plan to research marijuana funding.

It would be even better for the entire cannabis industry with all its actors, including The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER), if Congress moved a step higher and initiated the legalization of cannabis federally so that companies can transact without needless hurdles such as the challenges in securing banking services.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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CannabisNewsBreaks – The Alkaline Water Company Inc.’s (NASDAQ: WTER) (CSE: WTER) Alkaline88 Water to be Available in Over 800 Gyms Nationwide via Distribution Agreement

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products sold under the brand names Alkaline88(R), A88 Infused(TM) and A88CBD(TM), today announced that it has secured a distribution agreement with Premier Distribution Services (“PDS”). Per the terms of the agreement, PDS will distribute the entire Alkaline88 bottled water to over 800 gyms, personal training studios, smoothie bars and sports nutrition stores across the country. “This is a wonderful opportunity for the company as Premier Distribution Services will be carrying all of our Alkaline88(R) bottled waters in coolers across the country. It will help us introduce and drive the trial of our new 2-liter, aluminum, and flavor-infused SKUs. It will also allow for the chilled on-premise purchase of the country’s favorite premium gallon water, Alkaline88,” The Alkaline Water Company President and CEO Ricky Wright stated in the news release. “This is a great partnership for both parties. PDS’s clients will be able to offer health-conscious gym-goers the Smooth Hydration(TM) of Alkaline88, the Clean Beverage(TM). While PDS continues to execute their growth plan, we’ll expand with them in health and fitness venues across the country. As we plan to mobilize our first broadly-distributed traditional marketing campaign with Shaquille O’Neal later this year, more and more people will be looking for our brand as their go-to choice to rehydrate during their workouts. The timing couldn’t be any better.”

To view the full press release, visit https://cnw.fm/jwwbT

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88(R) launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88(R) and A88 Infused(TM) brands. To purchase Alkaline88(R) and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about The Alkaline Water Company, visit www.TheAlkalineWaterCo.com or connect with the company on Facebook, Twitter, Instagram, or LinkedIn.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

About CannabisNewsWire

CannabisNewsWire (CNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) CannabisNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. CNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled visibility, recognition and brand awareness. CNW is where news, content and information converge.

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420 with CNW — Four Cannabis Products Whose Popularity Grows Daily

As more states across the country legalize and decriminalize marijuana for medical and recreational use, the burgeoning industry continues to grow. This, as well as the different ways CBD and THC, which are compounds of marijuana, can be consumed, has made it possible for the manufacture of marijuana products that cater to different consumer needs.

Below are a few of the marijuana products that are gaining popularity as the fight to end the plant’s federal prohibition continues.

Gummies

For consumers who are fans of sweet stuff, CBD gummies may be the perfect option. While it may be challenging to accurately determine the amount of CBD present in the gummies, this doesn’t seem to impact either their popularity or their ease of access.

Lots of companies make gummies containing either CBD or THC alone, depending on the laws in the states in which they are operating.

Cannabis beverages

A recent article on CBD cocktails found that marijuana beverages were gaining more exposure, which only increased their popularity. The legalization of the herb for recreational use may also help move things along. Such progress can be seen in states such as Colorado, where recreational cannabis is legal. Some dispensaries in the state sell marijuana fruit punch and cola.

Over in New York, various coffee shops also offer marijuana-infused coffees, which are said to be perfect for calming one’s nerves. Additionally, Coalition Brewing’s CBD-infused beer is available at various locations in the states of Washington and Oregon, with the company that created Blue Moon currently working to also develop nonalcoholic marijuana-infused beers.

Cannabis skin care and beauty products

CBD is said to possess many beneficial properties, among them anti-inflammatory properties, which some scientists say may help combat acne. Beauty products that contain CBD have become so popular that some can be purchased from the Sephora website.

The CBD topicals market continues expanding as more products containing CBD, such as bath salts and bath bombs, balms, mascara, lip gloss and body wash, are introduced to the market. One should keep in mind that the cannabinoid type in the beauty product determines its effects.

CBD oil

Cannabis oils have low THC amounts and can be used to relieve nausea and anxiety, as well as alleviate pain, without inducing any psychoactive reactions.

The oil has also been used in the production of a pharmaceutical formulation indicated for the treatment of some forms of epilepsy. This treatment (Epidiolex) was recently approved by the U.S. FDA.

In addition to this, cannabis oil has also demonstrated that it can be useful in combating sleep issues, depression, and anxiety as well as being considered as a complementary cancer treatment.

For users who are looking to try legal cannabis but aren’t big fans of smoking, the above options afford a bevy of products to choose from. However, it is important to remember that marijuana is still illegal at the federal level, so users should be mindful to now break any laws in the state in which they are indulging.

CBD-infused products are in such high demand that established companies such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) have an entire line of CBD-infused products, including salves, gummies, infused drinks, lotions and balms among others.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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420 with CNW — Five Science-Based Benefits of Cannabidiol

Cannabis and cannabis extracts are becoming more popular as more states across the country legalize the plant for recreational and/or medical use. CBD, or cannabidiol, is a chemical compound that is extracted from the cannabis sativa plant. The compound can be consumed through edible consumption or smoke inhalation, in addition to being applied topically. It interacts with neuro-receptors in an individual’s endocannabinoid system, which send signals between the body’s cells to help regulate the immune system, homeostasis, mood and movement.

Cannabidiol is usually extracted in oil form and has recently become popular because of its calming effects. Below are a few ways CBD oil can benefit health and wellness, as suggested by preliminary research on the compound.

Protect against neurological ailments

Clinical and preclinical studies have found that CBD possesses anti-inflammatory and antioxidant properties that could offer considerable protection against various pathological disorders. Some preclinical studies also propose that the compound produces beneficial effects against multiple sclerosis, Alzheimer’s disease and Parkinson’ disease.

Alleviate pain

Studies conducted in the United States indicate that CBD is efficacious in treating chronic pain when administered topically. Research results from a 2020 study show that the use of topical CBD in managing pain in patients with symptomatic peripheral neuropathy resulted in considerable reductions in intense sharp pains.

Reduce symptoms of ALS

Amyotrophic lateral sclerosis (“ALS”) is an ailment that causes nerve cells in an individual’s spinal cord and brain to deteriorate, which brings about loss in muscle control. The disease has no cure, and only two medications exist that are approved by the FDA for the management of this condition. A 2019 study suggests that ALS patients can benefit from a combined CBD and THC treatment, with patients who suffered from mild-to-severe muscle stiffness and tightness reporting high levels of satisfaction.

Decrease symptoms of post-traumatic stress disorder

A 2018 study that involved 11 individuals who all suffer from PTSD found that the use of CBD in conjunction with psychiatric care decreased the patients’ symptoms. Other studies on the same topic have found that CBD used together with THC enhances the former’s effects in reducing symptoms of PTSD.

Neutralize anxiety

Numerous studies on the use of cannabis and its extracts in helping combat anxiety have been conducted in the recent past. A study conducted in 2017 found that CBD was effective in reducing anxiety when used in moderate doses.

The above are only a few of the ways in which CBD can be provide health benefits. Researchers are focused on finding out more about this compound and any additional benefits that it may possess.

Many companies such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are marketing a variety of CBD-infused products. It is good to learn that scientific studies are revealing some of the benefits that consumers could derive from using these widely available products.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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CannabisNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Announces FY 2021 Financial Record, Closing of Private Placement

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products sold under the brand names Alkaline88(R), A88 Infused(TM) and A88CBD(TM), saw record revenue in fiscal year 2021. In its FY2021 financial report, which includes numbers for the full fiscal year ending March 31, 2021, the company reported revenue of $46 million, which represents a 20% growth over fiscal year 2020. In addition to record revenue, the company reported CAGR of 52% since fiscal 2015; cost of goods sold reaching approximately $29.6 million; and gross profit showing a 25% increase over FY2020, totaling an estimated $16.4 million. Company highlights in the report included Alkaline88 water now being sold in more than 75,000 stores across the country; direct store delivery partnerships with Mahaska, Nevada Beverage Company and Hensley Beverage Company, which serve a combined 16,000 clients in five states; and expansion into the multibillion-dollar hospitality and food-service channel. Company president and CEO Richard A. Wright and chief financial officers David Guarino hosted a live conference call to discuss the report on July 6, 2021, at 8:30 a.m. A replay of the call will be available for one week, starting on July 7, 2021. Interesting individuals can access the replay by calling 877-660-6853 in the United States or Canada; international callers can dial 201-612-7415. “Fiscal 2021 was another record year for The Alkaline Water Company continuing our streak of never having a down or a flat year,” said The Alkaline Water Company president and CEO Richard A. Wright in the press release. “Our employees and business partners rose to the occasion throughout last year, and we have seen significant sales acceleration into fiscal 2022. We delivered to our customers and consumers when they needed us most. The trust and appreciation we earned from our strong performance throughout the pandemic allowed us to continue to see more organic and new-store growth, and an expanding presence in more key channels. Our guidance for the full fiscal year 2022 is $62 million, which would represent year-over-year growth of 35%.”

In addition, WTER announced that it had closed a nonbrokered private placement. The placement, comprised of 4,757,381 subscription receipts, priced at $1.05 per share, resulted in $4,995,250.05 in gross proceeds for The Alkaline Water Company. The company noted that it intends to use the proceeds for general working capital and expanding production capacity. Involved in the private placement were WTER chair Aaron Keay and Shaquille O’Neal, former NBA superstar and now well-known sport and business figure; both Keay and O’Neal invested $1,050,000, representing more than 40% of the entire financing. “Alkaline88 continues to be one of the most prominent growing premium functional waters in the category,” said The Alkaline Water Company chair Aaron Keay. “Having just reported another record year, the company could not be better positioned for aggressive growth throughout fiscal 2022 in multiple different sales channels. Leading this financing alongside Shaquille is not only an honor but an aligned testament to both our beliefs that Alkaline88 is becoming a household name for premium waters and a go-to brand across America.”

To view the full press releases, visit https://cnw.fm/4TsL1, https://cnw.fm/Sdalo and https://cnw.fm/y2e7Y.

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes the company’s lab-tested, hemp-extract salves, balms, lotions, essential oils, bath salts, powder packs, oil tinctures, capsules and gummies. To learn more about the company, please visit www.A88CBD.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

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CannabisNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) to Host Teleconference to Discuss Q4 and FY 2021 Results

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, today announced that its president and CEO Richard Wright and CFO David Guarino will host a teleconference with investors and analysts to review fiscal fourth-quarter and full-year 2021 financial results and provide a business outlook. The call is scheduled to begin at 8:30 a.m. Eastern Time on Friday, July 2, 2021. Also on July 2, WTER will issue a press release outlining its financial results and will post the release to the company’s website prior to the teleconference. Interested parties may join the conference call by dialing 877-407-3088 (U.S. and Canada) or 201-389-0927 (International) and entering conference ID: 13720905. Participants are asked to join the call five to ten minutes prior to its scheduled start time.

To view the full press release, visit https://cnw.fm/jXmck

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products Inc. includes the company’s lab-tested, hemp-extract salves, balms, lotions, essential oils, bath salts, powder packs, oil tinctures, capsules, and gummies. To purchase Alkaline88 and A88 Flavor Infused products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

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CannabisNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Announces Giant Food Now Carrying Alkaline88, A88 Infused Products

The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products sold under the brand names Alkaline88(R), A88 Infused(TM) and A88CBD(TM), has announced its products will now be available in Giant Food, the largest food retailer in the Mid-Atlantic region. A subsidiary of Ahold Delhaize, Giant Food is comprised of 164 stores in Maryland, Virginia, Delaware and Washington, DC. Alkaline88 has built a reputation for offering superior hydration with a perfect 8.8pH balance. Originally developed to deliver a Deliciously Smooth(TM) taste that encourages people to drink more and fully hydrate, the Alkaline88 line was the beginning of WTER’s growth and success. The flagship brand of premium alkaline water is now available in 75,000 stores across the United States. “This is our biggest win to date in the Mid-Atlantic region,” said The Alkaline Water Company president and CEO Ricky Wright in the press release. “Giant Food is the largest retailer in that market of 60 million people with over $5 billion in sales. While many retailers will test one or two product offerings, we are pleased to announce that Giant Food is carrying six products from our Alkaline88 and A88 Infused lines in their 164 locations. The products include our one-gallon and 1.5-liter bottles, and naturally flavored Watermelon, Raspberry, Blood Orange, and Lemon single serves. This year, we expect these and our other single serves to significantly increase their overall contribution to our top line. We couldn’t have hoped for a better start to our fiscal 2022 expansion into the Mid-Atlantic and Northeast regions than being on the shelves in Giant Food. This is just the beginning of a larger push into the remaining untapped markets in the U.S.”

To view the full press release, visit https://cnw.fm/SjgCx

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked Clean Beverage label. Quickly being recognized as a growing lifestyle brand, Alkaline88(R) launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products includes both the company’s lab-tested, full-spectrum hemp-extract salves, balms, lotions, essential oils, bath salts, powder packs, oil tinctures, capsules and gummies. To learn more about the company, please visit www.A88CBD.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

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CannabisNewsBreaks – The Alkaline Water Company Inc. (CSE: WTER) (NASDAQ: WTER) Leading the Independent Pack, Poised in Market Projected to Hit $1B

The Alkaline Water Company (CSE: WTER) (NASDAQ: WTER) achieved $41.1 million in revenue for fiscal year 2020, representing a 28% year-over-year increase as reflected in its most recent financial report. Now the largest independent alkaline water company in the nation, the company’s accomplishment to lead the pack is impressive and positions it well as the market is projected to reach $1 billion in 2022 (https://cnw.fm/oXjm6). “WTER has shown consistent growth since the release of its flagship product: Alkaline88(R). Alkaline88 ionized water contains only two ingredients — water and Pink Himalayan rock salt — and has built a reputation for superior hydration with a perfect 8.8 pH balance. The brand was formulated to offer a smooth taste that encourages consumers to drink more and fully hydrate, key factors in maintaining health and wellness,” reads a recent article. “Alkaline88 is now available in more than 75,000 retail stores nationwide, and in addition to being number one in the indie alkaline water space, the brand has captured a prestigious spot as one of the top-10 largest enhanced water brands in the country as well. As per Nielsen data, the brand is the only top-10, nonflavored, value-added water brand that has consistently grown double digits in both units and dollar volume every four-week period since the end of 2019. In addition, research indicates that Alkaline88 has the greatest brand loyalty among alkaline water drinkers.”

To view the full article, visit https://cnw.fm/SJO2X

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused(TM) in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products Inc. includes the company’s lab-tested, hemp-extract salves, balms, lotions, essential oils, bath salts, powder packs, oil tinctures, capsules, and gummies. To learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://cnw.fm/WTER

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420 with CNW — Marijuana Could Fuel Novel Food Culture

For decades, plants within the Cannabis Sativa family have been associated with marijuana and its infamous “high.” Even as the state-legal cannabis industry becomes larger and more lucrative, THC (delta-9 tetrahydrocannabinol), the compound responsible for marijuana’s intoxication, has taken center stage. However, cannabis and hemp are extremely versatile and have a wide variety of applications ranging from textiles and construction to health and wellness.

Cannabis is undoubtedly one of the fastest-growing industries in the country, with Ben Larson, CEO of Oakland, California-based firm Vertosa calling it the most exciting growth opportunity since the advent of the internet. Vertosa is a technology company that specializes in deriving ingredients from cannabis for food and beverage manufacturers. During The Future of Food @ SXFW event, which was held virtually from March 18–21, Larson said that cannabis and hemp may be at the heart of a novel food culture in the future.

With his company focusing on beverages infused with cannabis and hemp extracts, Larson pointed out that with all the money being invested into cannabis beverages, the space is looking at a lucrative future. With its versatility, cannabis isn’t just confined to beverages, he says, stating that its applications in health and wellness, athletics and even pet care present an extremely attractive opportunity for growth.

Mario Rodriguez, the owner of New York-based Bootleg Avocado LLC agrees. Rodriguez moderated the SXSW session titled “Cannabis: The Catalyst for New Food Culture,” and he believes that the time has come for the world to dissociate cannabis from the stigma of being an illicit drug and uncover its plethora of food and beverage applications.

In fact, several companies have already jumped onto the bandwagon, producing cannabis beverages that prioritize wellness over intoxication. For instance, Innoviom, which is based in Stamford, Connecticut, has developed a line of beverages called Tranquini Wowie that contains 20 mg of hemp as well as adaptogens such as lavender, chamomile and lemon balm. Designed to offer quick relief from stress and anxiety, a single 12-oz can of the relaxation beverage contains 20 calories. According to CEO Ahmed ElAzizi, Tranquini Wowie can take you from “hectic to hanging loose” without the drowsiness associated with cannabis. In Venice, California, Cann & Bolt Co. has created a nonalcoholic beverage infused with THC and CBD. It leaves users feeling invigorated and gives them a slight buzz thanks to the THC.

Over in Santa Fe, New Mexico, Verde Juice Co. has a line of high-pressure and cold-pressed functional teas and juice beverages that are made using whole hemp leaf juice. Each 10-oz bottle has 12 mg of CBD, less than 1 mg of THC and 35 calories with no added sugar. With companies conducting more research into cannabinoids, terpenes and flavonoids, they are bound to come up with different combinations that will create new dynamic experiences.

Scottsdale, Arizona-based The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) also has a line of CBD-infused products, including drinks, being marketed across the country. This goes to show just how fast the cannabis food culture is growing, with much more to come.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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420 with CNW — Legislation Introduced in Senate to Authorize CBD Interstate Trade

Last month, a bill that would make certain that CBD products derived from hemp fell under the domain of the FDA in the same way as other legalized products added to beverages, foods and dietary supplements, was introduced in the Senate. The legislation, dubbed the Hemp Access and Consumer Safety Act, was tabled by Oregon senators Ron Wyden and Jeff Merkley and Kentucky Sen. Rand Paul.

Wyden stated that CBD products were legally being produced and used across the country. However, because the U.S. Food and Drug Administration hadn’t updated its regulations, producers and consumers remained in a gray zone. Wyden added that it had been more than two years since he’d collaborated with his colleagues to call for Congress to legalize products obtained from hemp as well as hemp itself. He noted that the time had come for the federal regulator to update its regulations, for the good of farmers and consumers in America.

Earlier in 2018, the U.S. Congress approved the Agriculture Improvement Act, which removed industrial hemp from the first Schedule of the CSA, where it had been classified. This led to the legalization of the sale and production of hemp derivatives and industrial hemp, including cannabidiol (“CBD”). Despite this move, the FDA still outlaws any new beverage, food or dietary ingredient from being traded across state borders if it had ever been approved or studied as a drug, which is the case for CBD.

Epidiolex is the only drug approved by the FDA for treating seizures linked to Lenox-Gastaut syndrome, which had CBD in a highly purified form. While the FDA possesses the mandate to exempt any substance from prohibition, it has claimed that it has a limited grasp of CBD’s safety profile, as well as other compounds derived from cannabis. Thus far, the only move made by the agency with respect to CBD is conveying warming letters to firms that make therapeutic claims about the substance.

The sponsors of this hemp access legislation are hopeful that another bill of Congress may pave a path for the legal use of CBD in beverages, supplements and food. Paul notes that this latest bill will direct the agency to regulate all hemp products adequately, which provides relief to merchants, processors and farmers. On the other hand, Merkley asserts that the bill will allow for the issuance of clear guidelines for CBD products obtained from hemp.

The sponsors add that the legislation will also place emphasis on consumer safety as it will require manufacturers to adhere to the existing federal laws for products that contain CBD.

Once this legislation is enacted, players in the CBD space such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) will have more clear regulations to guide them, and the sector could thrive as a result.

NOTE TO INVESTORS: The latest news and updates relating to The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) are available in the company’s newsroom at http://cnw.fm/WTER

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