420 with CNW – Increased Hand Washing Boosts CBD Market

With the coronavirus tearing through the world, most of us are doing our best to avoid being infected. According to medical professionals, the best way to do this is to practice self-isolation and social distancing coupled with thorough and frequent hand washing with soap and water or an alcohol-based sanitizer.

While this has been found to help flatten the curve, the increased hand washing is resulting in dry, itchy, and irritated hands. According to Shari Marcbein, a brand certified dermatologist and clinical assistant professor of dermatology at NYU School of Medicine, the excessive hand washing strips the skin of healthy fats and oils known as sebum, and that dehydrates the skin.

Additionally, 10% of the U.S. population, around 38 million Americans, suffer from eczema, according to the National Eczema Association. This is a medical condition that results in itchy, inflamed, and cracked skin, and it makes washing your hands with soap or an alcoholic sanitizer an absolute nightmare.

That’s where CBD comes in. Sanitizing is necessary to beat the virus, so finding ways to soothe your hands afterward is crucial. As Joshua Zeichner, director of cosmetic and clinical research in dermatology at Mount Sinai Hospital says, “It is important to treat these rashes because, in addition to being itchy, inflamed or raw, the skin is at risk of developing an infection.”

Cannabidiol is a natural medicine with a diverse range of medical applications. It is a potent anti-inflammatory which makes it quite effective against eczema. On top of that, it soothes, moisturizes, and nourishes the skin, allowing it to recover from frequent and abrasive hand washing.

“There are receptors in the skin that interact with cannabinoids that could reduce the symptoms and appearance of atopic dermatitis. These effects happen through a constellation of interactions between phytocannabinoids and our endogenous cannabinoid system (ECS),” says the National Eczema Association.

The ECS is a peripheral nervous system that helps regulate processes like mood, memory, pain, appetite, stress, and immune function, all of which determine the internal balance or homeostasis of the body. “CBD interacts with this system and may help the skin re-establish or maintain homeostasis, the result, in this case, being a reduction in symptoms associated with eczema,” says Mary’s Nutritionals’ Chief Scientist, Jeremy Riggle, Ph.D.

Cornbread Hemp, a Kentucky based CBD company has seen great success with its CBD skin lotion, especially once the virus broke out. The full spectrum CBD lotion works great against chapped and dry hands, and more people are using it to help moisturize and nourish their hands.

With experts saying that the virus might stick around for almost two years, we may see increased CBD lotion sales as people try to keep their hands clean and healthy.

Analysts believe that the cannabis industry, including Round Meadow Holdings Corp. and The Supreme Cannabis Company Inc. (TSX: FIRE) (OTCQX: SPRWF), is pleased that there is a silver lining to this pandemic that has adversely affected the sector and other industries.

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