420 with CNW — How Various Organizations, Brands Celebrated 4/20

Advocates of marijuana reform as well as enthusiasts celebrated 4/20 in various ways this past Tuesday in different states across the country. Musicians such as the Flaming Lips and Wiz Khalifa also took to their platforms to celebrate this marijuana enthusiasts’ day.

For those who may not be familiar with this date, April 20 of each year is an unofficial cannabis holiday.

During the 2020 November elections and even earlier this year, even more states legalized cannabis in the country, which brought the total to 16.

Many speculate that leaders in Congress may soon introduce laws that end federal prohibition. Marijuana reform has grown popular with findings from a national poll that was conducted recently showing that 69% of Americans do not oppose legalization; rather they would prfer to welcome it.

Let’s look at some of the brands that celebrated 4/20 last week:


This tech company hosted a 4/20 livestream event, which featured musical performances from artists such as A$AP Rocky and Snoop Dogg.

Lagunitas Brewing Co.

This beer company introduced a new ale to the market as a way to celebrate a group of teens from California who begun the 4/20 craze in the ‘70s. The group was dubbed the Waldos.


This TV station announced its plans to launch a cannabis-themed version of Chopped, the cooking competition show.


This treat and dog-toy business promoted some of its dog goodies, which were 4/20 themed and an idea gift for people could get for their furry friends.


In honor of this holiday, the alternative-meat company offered a $420 giveaway to some of its Instagram account followers. The winners, which were randomly selected, were notified through their DMs.

Ben & Jerry’s

This popular ice cream company used its platform on 4/20 to promote federal cannabis reform, in addition to using vans and digital billboards to promote and advertise the MORE Act (Marijuana Opportunity, Reinvestment and Expungement Act).

Jimmy John’s

This sandwich company streamed a live “wake and bake” session on its Instagram account and gave enthusiasts the chance to win limited-edition merchandise.

In addition to these brands, a few organizations also celebrated the stoner holiday. These include:

The National Highway Traffic Safety Administration

This agency urged individuals to not drive while impaired through a tweet that used the hashtag #420.


The Department of Agriculture took the opportunity to educate hemp cultivators on crop insurance.


This organization planned an event where members gave away free cannabis at coronavirus vaccination centers in different parts of the nation’s capital.

While lots of cannabis companies such as Golden Leaf Holdings Ltd. (CSE: GLH) (OTCQB: GLDFF) face plenty of challenges, particularly with regard to the lack of congruence between federal marijuana laws and those at state level, the 4/20 unofficial holiday offers an opportunity to reflect on the strides made regarding cannabis policy reform, as well as taking stock of what more needs to be done.

NOTE TO INVESTORS: The latest news and updates relating to Golden Leaf Holdings Ltd. (CSE: GLH) (OTCQB: GLDFF) are available in the company’s newsroom at https://cnw.fm/GLDFF

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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