As more states across the United States legalize cannabis for medical and recreational use, the push to federally legalize the herb grows. Thus far, 18 states and Washington, DC, have legalized the recreational adult use of cannabis. Still, cannabis remains illegal to sell, use or possess under federal law, which has in turn made banks refrain from backing the marijuana industry, for fear that it would cause federal issues. Now major marijuana companies are supporting celebrity-infused campaigns to enlist cannabis users to pressure Congress to legalize the plant countrywide.
Earlier last week, the Cannabis in Common initiative was launched to make it easier for supporters to call or email their congressional representatives. State-licensed companies also plan to add more information to their applications, display posters in shops, email their consumers and encourage customers to get involved.
The cofounder of a marijuana firm, Seth Rogen, who is also an actor, stated that legalizing marijuana was long overdue, adding that it would happen if enough noise was made. In addition, prolegalization groups that have mounted federal and state campaigns for a long time now hope that this new initiative will break ground by mobilizing consumers of major players’ products in the marijuana industry.
U.S. Cannabis Council CEO Steve Hawkins stated that the council felt there existed a bigger group of people whose opinion on the matter of legalization would be helpful but was unheard.
More than 10 firms have signed on to the initiative, including publicly traded corporations such as Cronos Group, Curaleaf Holdings,Canopy Growth, and Pax, which is a vaping brand.
However, while most are in support of this move, there are those who criticize it, believing that it goes against all that is right. This includes Smart Approaches to Marijuana, a national marijuana anti-legalization group. Kevin Sabet, who is the CEO of the group and a former official under the Obama administration, stated that the campaign was putting profit over public health.
Additionally, a number of pro legalization not-for-profit groups are also keeping away from this initiative. This includes the Drug Policy Alliance, which believes that the campaign isn’t committed to expunging past cannabis convictions and helping individuals and communities who have been overly affected by cannabis arrests and the war on drugs.
In addition to this, NORML, one of the oldest legalization groups in the country, is also steering clear of this campaign. The group’s political director, Justin Strekal, stated that it was instead focused on certain congressional measures to make cannabis legal on the federal scale.
If these initiatives eventually bear fruit, a lot more people are likely to get comfortable trying medical cannabis, and this would provide an opportunity for helpful platforms such as RYAH MD, which is owned by RYAH Group Inc. (CSE: RYAH), to serve more people.
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