CPG professionals have long known that one sure way to get your target market to buy a new product is by first giving those people a free sample. The samples provide members of the public with an easy way to try something new without risking anything. Samples are also bait for retail outlets, so it isn’t surprising that several companies in the marijuana industry are finding creative ways to use this marketing approach.
Considering that store sales can be boosted by a jaw-dropping 2,000% and more than 33% of shoppers who receive a sample buy that product within the same shopping trip in which they obtained the sample. It was just a matter of time before cannabis firms took to product sampling.
A number of companies have opted to use CBD products as a way to give their customers a free taste of their products. Azuco, a THC company based in New Mexico and New York, went out of its way to start a CBD line with the sole objective of being able to hand out samples without violating the strict rules governing THC products. The company’s effort was so successful that its CBD line is a major money magnet for the company.
Another surprising benefit that Azuco gained was that the different retailers carrying its products allocated those products premium space after seeing how the company was going out of its way to promote the products. Such promotions mean retailers will make more sales, hence the provision of prime shelves.
One challenge that companies such as Azuco face as they offer free samples has to do with finding venues at which potential customers congregate. Age-restricted events such as golf tournaments and alcohol distribution events are a godsend to marijuana companies since they can hand out samples without running the risk of a minor being present.
Product selection for the sampling event is also vital. This is because not all cannabis products are created equal, and you want to hand out samples that will provide immediate effects. For example, water-based CBD formulations tend to be absorbed faster unlike fat-soluble ones that can take hours before an individual feels anything.
Marketing veterans also recommend that you don’t just hand out samples to anyone who comes your way. The best ROI is obtained when these samples are given to current customers and a business wants to introduce its customers to another line of products that they might be interested in and enjoy. The sample can simply be tucked into the customer’s order, and the person will purchase that product if they find that the sample is appealing to them.
Given how successful product sampling has been for different categories of consumer packaged goods, it is worthwhile for all growth-focused entities in the cannabis space, including companies such as American Cannabis Partners, to find ways of making this an integral part of their marketing.
NOTE TO INVESTORS: The latest news and updates relating to American Cannabis Partners are available in the company’s newsroom at https://cnw.fm/ACP
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