420 with CNW — How Brands in the Marijuana Market Can Drive Innovation

In the recent past, we have seen the rapid increase in personal wellness products and growing public health concerns create more proactive and health-conscious consumers. New market research shows that 70% of consumers purchase certain food products that have functional benefits to support their physical and mental well-being.

As more individuals begin prioritizing their health, the marijuana industry is afforded the opportunity to develop formulations that cater to these varied and evolving consumer preferences. Brands involved in the space can now create products that showcase the plant’s numerous applications by harnessing the power of minor cannabinoids and less popular terpenes instead of remaining focused on how they can continue developing more CBD and THC products.

Below are some ways players in the industry can drive innovation within the space and allow for more scientific studies on the plant’s benefits to be conducted.

Creating products to help with sleeping issues

At the moment, millennials make up the biggest share of marijuana consumers in America. This group often struggles with sleep disorders and experiences high levels of stress, which explains why they use sleep aids more than their gen X and baby boomer counterparts.

When developing new products, players in the industry may benefit from paying close attention to this type of information as well as other lifestyle habits of this group. Brands may formulate products that have been designed to optimize sleep. For instance, CBG and CBN can be paired with terpenes such as linalool and nerolidol to help consumers rest.

Creating products that allow for healthy decompressing

After a long day, many individuals like to unwind and relax. Infusion technology can be used to create cannabis drinks that are not only healthy but also afford their consumers euphoric and relaxing experiences.

Brands may use terpenes such as limonene and myrcene to create such experiences through their products, which will help drive consumption and address growing consumer demand.

Creating products that enhance an individual’s performance

Consumers in the market also seek products that enhance their physical and mental performance, which can explain the increasing demand for energy drinks. Recent research has found that minor cannabinoids such as THCv can enhance energy metabolism while terpenes such as pinene, limonene and beta-caryophyllene can improve focus. This is in addition to improving cognitive function and increasing energy.

Focusing on the creation of beverages with such compounds may benefit both companies and consumers, especially as more consumers consume less sugar-sweetened drinks.

Companies in this space, such as Prime Harvest Inc., can choose from a variety of different aspects upon which to focus their innovative efforts, and the combination of the different licensed companies working to push the envelope may result in an advanced marijuana industry in the long run.

NOTE TO INVESTORS: The latest news and updates relating to Prime Harvest Inc. are available in the company’s newsroom at https://cnw.fm/PRIME

About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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