If you thought you had heard it all with regard to CBD, here is a shocker: your next dose of CBD could be extracted from orange peels. Before you think this will be in the distant future, a company started by a former NFL star has launched this orange-peel -derived CBD, and you can buy yourself a bottle online today.
Peels, as the orange-peel CBD firm is called, says that its product will be purer, more consistent, more stable and have absolutely no THC in it. Chris Hetherington, the founder of Peels, explains that these benefits will make Peels’s CBD more accessible since stores that couldn’t sell the regular CBD due to concerns about THC would be able to carry this product. Additionally, individuals such as athletes, operators of heavy machinery and federal workers will also be able to use this product without any risk of failing a drug test.
Peels revealed that its product is identical at a molecular level to CBD extracted from marijuana or hemp. The company leverages its proprietary process, which entails extracting terpenes and various aromatic compounds from orange peels and then combine those substances with olivetol (a natural compound). This mixture is then subjected to intense pressure and heat in the presence of a catalyst in order to produce CBD oil.
The CBD oil produced is said to have superior absorbability as a result of the crystalline structure it has. Hetherington asserts that they label their product as CBD as a result of the similarity at the molecular level.
Peels prides itself in taking part in the circular economy around the citrus industry because the company uses orange peels, which is looked at as waste, to make a highly marketable product. This eco-friendliness is superior to the sustainability credentials of the hemp industry because lots of water and sometimes pesticides go into the cultivation of hemp, not forgetting the huge tracts of land needed for large-scale grows, says Hetherington.
KarpReilly LLC, a private equity firm based in Connecticut, invested $4 million in Peels. This funding gave the company the needed financial muscle to commercialize its product, and that is how this CBD extracted from orange peels was launched.
The CBD industry is expected to be worth $19 billion by the year 2025, especially when the U.S. FDA passes rules regulating CBD as an additive in food and drinks. This regulatory framework is expected to be released next year.
Peels company will start by selling its products directly to consumers through its website and other digital channels. This approach will also enable the company to collect valuable feedback and make decisions based on the data they collect.
It remains to be seen how the consumers of CBD products will react to the products made by Peels, especially in relation to more conventional hemp-extracted CBD products manufactured by established companies, such as The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER).
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