The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company, has launched a new line of A88CBD(TM) functional waters powered by Vessl(R). The new natural CBD functional waters have six options: Relax, Refresh, Rest, Reenergize, Relief and Resistance. The new offerings feature the patentedVessl closure technology, which is designed to provide fresher ingredients and flavor. The new brand, which represents a strategic move into the functional beverages space for WTER, will be sold under the company’s A88 Infused Products Division Inc. With the Vessl closure technology, the CBD and other active, functional ingredients are stored in a pressurized chamber in the bottle cap. The ingredients are released when the consumer twists the cap open, providing an instant infusion of fresh flavor and functionality. “The Alkaline Water Company is pleased to bring another product innovation to the market in the multibillion-dollar functional beverage category,” said The Alkaline Water Company CEO Ricky Wright in the press release. “Our current A88CBD Lemon Lime is having tremendous success in the marketplace, and our customers have asked us to expand into functionality, additional nonfunctional flavors and a nonflavored plain CBD alkaline water. Within the next 60 days we’ll have nine total A88CBD waters in the marketplace. . . . According to industry projections, the CBD beverage category alone will be over $1 billion by 2025, and A88CBD is first-to-market in the category with this amazing Vessl technology.”
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About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88(R) delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly recognized as a growing lifestyle brand, Alkaline88 created the A88 Infused(TM) Beverage Division in 2018 to meet consumer demand for flavor-infused products. A88 Infused(TM) flavored water is available in six unique all-natural flavors, with new flavors coming soon. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.
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